Andrew Southworth

Music marketing articles, tools, and analysis.

Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

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Music Marketing Monday newsletter by Andrew Southworth

How to get 1 million streams in 1 year

Combine paid and organic marketing with a $5,000 budget to release 9 singles in 2026, supported by 20 social posts and 2 YouTube videos per song. This approach builds on proven real-world data to help you reach 1 million streams.

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Music Marketing Monday newsletter by Andrew Southworth

Testing Unreleased Songs In Ads

Use multi-song test campaigns to gather real data on unreleased tracks by running ads with different creatives. This helps decide release order, content creation priorities, and budget allocation based on actual performance metrics.

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Music Marketing Monday newsletter by Andrew Southworth

Stop living song to song

Batch creating music and content builds a release buffer that enables consistent scheduling and focused marketing. This approach helps artists plan creatively and avoid disruptions caused by life events or last-minute rushes.

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Music Marketing Monday newsletter by Andrew Southworth

(not so) Secret TikTok Growth Hack

TikTok’s algorithm uniquely factors in the content you consume to decide who sees your posts. Warming up your account by engaging with niche-relevant videos can help position your content for better organic reach.

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Spotify music marketing report screenshot
Spotify

Spotify's NEW Terms Of Service

Several large content creators have been claiming Spotify's new terms of service allows them to resell your music without compensation, use it to train AI and more – but is that true? The short answer is no. While Spotify did update their terms of service for users, this agreement does not apply to music uploaded...

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Music Marketing Monday newsletter by Andrew Southworth

Spotify's New Terms Of Service - Is It Bad?

Spotify’s updated Terms of Service apply only to user-uploaded content like playlist art and profile pictures, not to the music itself. Misinterpretations have caused unnecessary concern among artists about AI training and unauthorized use of their songs.

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