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Music marketing articles, tools, and analysis. Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

guides: 148; guides
videos: 78; videos
newsletter issues: 105; newsletter issues
tools: 8; tools

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How We Got 300k Monthly Listeners in 3 Months YouTube thumbnail

Feb 21, 2026

How We Got 300k Monthly Listeners in 3 Months

Discover how a strategic ad campaign and Spotify’s Discovery Mode combined to rapidly grow an artist’s monthly listeners to over 300,000 in just a few months.

Will Lookalike Audiences Make Your Music Meta Ads Better? YouTube thumbnail

Feb 14, 2026

Will Lookalike Audiences Make Your Music Meta Ads Better?

Unlock the potential of lookalike audiences to find new fans who share traits with your existing followers and elevate your music Meta ads performance.

YouTube Ads For Music Marketing 2026 YouTube thumbnail

Feb 6, 2026

YouTube Ads For Music Marketing 2026

Master YouTube ads to elevate your music marketing with strategic campaign setups that boost video views and attract engaged subscribers effectively.

Music Marketing Monday newsletter by Andrew Southworth

Feb 2, 2026

Networking, NAMM and our podcast tour

After attending NAMM and hosting podcast events on tour, I’ve seen firsthand how music networking is about making genuine connections that can lead to real opportunities. Face-to-face meetings still matter in building trust and expanding your professional circle.

How to OWN Your Audience as a Music Artist (Grow Your Email List with Meta Ads) YouTube thumbnail

Jan 31, 2026

How to OWN Your Audience as a Music Artist (Grow Your Email List with Meta Ads)

Discover how to effectively grow your music email list using Meta Ads without a website, turning casual listeners into engaged superfans with irresistible offers.

Music Marketing Mistakes To Avoid for 2026 YouTube thumbnail

Jan 22, 2026

Music Marketing Mistakes To Avoid for 2026

Avoid costly music marketing mistakes in 2026 by mastering the timing of your content, ad strategies, and authentic fan engagement to truly stand out in a crowded market.

How to Promote Your Music on Spotify with Facebook Ads (2026) YouTube thumbnail

Jan 16, 2026

How to Promote Your Music on Spotify with Facebook Ads (2026)

Master the art of promoting your music on Spotify using Facebook ads with proven strategies to build effective campaigns, landing pages, and track meaningful engagement.

From YouTuber to Touring Artist feat. Keyan Houshmand YouTube thumbnail

Jan 15, 2026

From YouTuber to Touring Artist feat. Keyan Houshmand

Discover how Keyan Houshmand transformed from a dedicated YouTube guitarist into a touring artist by blending relentless content creation with authentic musical growth and live...

BEFORE You Run Meta Ads for Music Marketing, Watch This Video YouTube thumbnail

Jan 10, 2026

BEFORE You Run Meta Ads for Music Marketing, Watch This Video

Master the essentials of Meta Ads Manager to confidently launch and optimize your music marketing campaigns with clear navigation, data insights, and practical tools.

Running a 7-Figure Record Label with James Rhodes of FiXT Records YouTube thumbnail

Jan 8, 2026

Running a 7-Figure Record Label with James Rhodes of FiXT Records

Discover how James Rhodes transformed from a dedicated fan to president of FiXT Records, mastering consistency and innovative strategies to build a thriving record label.

Music Marketing Monday newsletter by Andrew Southworth

Jan 5, 2026

Should you send fans to a Spotify song, playlist or profile?

Deciding whether to send fans to a Spotify song, playlist, album, or profile depends on your goals. Each option offers different engagement patterns and algorithmic benefits, so choosing the right destination can impact your streaming and fan growth strategy.

NEW Music Ad Video Maker (30 Ads in Minutes) YouTube thumbnail

Jan 3, 2026

NEW Music Ad Video Maker (30 Ads in Minutes)

Discover how Hypeddit’s new ad video maker lets music artists quickly create dozens of engaging video ads to test and boost their music marketing results.

How Noah Kellman Grew to 200k Subscribers on YouTube YouTube thumbnail

Dec 31, 2025

How Noah Kellman Grew to 200k Subscribers on YouTube

Discover how Noah Kellman transformed his jazz piano passion into a thriving YouTube channel with a strategic blend of organic growth and smart marketing experiments.

Music Marketing Monday newsletter by Andrew Southworth

Dec 29, 2025

Do you have goals for 2026?

Set specific, measurable goals for 2026 that balance achievable wins with stretch targets. Regularly revisit and adjust your goals to track progress and stay motivated throughout the year.

How We Got 100k Monthly Listeners in 2 Weeks YouTube thumbnail

Dec 19, 2025

How We Got 100k Monthly Listeners in 2 Weeks

Discover how a simple Instagram ad campaign ignited an artist’s debut EP, rapidly boosting monthly Spotify listeners through strategic paid promotion and algorithmic momentum.

Music Marketing Monday newsletter by Andrew Southworth

Dec 15, 2025

Why you need a content schedule

A content schedule helps you organize and plan your posts across multiple platforms, reducing stress and improving consistency. It can be as simple or detailed as you need, tailored to your workflow and goals as a music creator.

Retargeting Meta Ads for Music Artists YouTube thumbnail

Dec 13, 2025

Retargeting Meta Ads for Music Artists

Unlock the power of Meta retargeting to reconnect with fans who’ve engaged with your music across Facebook, Instagram, your website, and email lists for smarter ad campaigns.

Spotify Playlist Promotion vs Meta Ads for Music YouTube thumbnail

Dec 11, 2025

Spotify Playlist Promotion vs Meta Ads for Music

Discover why Meta ads deliver higher engagement and long-term fan growth compared to Spotify playlist promotion for music marketing success.

Music Marketing Monday newsletter by Andrew Southworth

Dec 8, 2025

Playlisting vs Ads for Spotify Promotion

Comparing 3rd party playlist promotion and Meta ads on Spotify reveals key differences in listener engagement and long-term fan growth potential for music marketing strategies.

Spotify Wrapped is REALLY Cool This Year! YouTube thumbnail

Dec 6, 2025

Spotify Wrapped is REALLY Cool This Year!

Discover how Spotify Wrapped for Artists reveals deep insights into your music’s reach, fan engagement, and growth with stunning visuals and meaningful data.

Is Spotify ACTUALLY Good For Music Discovery? YouTube thumbnail

Dec 3, 2025

Is Spotify ACTUALLY Good For Music Discovery?

Discover why Spotify remains a powerful platform for music discovery and how smart ad campaigns can still deliver exceptional audience growth today.

How Meta's Andromeda Update Has Changed Music Marketing YouTube thumbnail

Nov 27, 2025

How Meta's Andromeda Update Has Changed Music Marketing

Discover how Meta’s Andromeda update is reshaping music marketing ads and what you need to know to adapt your campaign strategies effectively today.

How We Got 226k Spotify Streams in 2 Months with Meta Ads YouTube thumbnail

Nov 19, 2025

How We Got 226k Spotify Streams in 2 Months with Meta Ads

Discover how a strategic Meta ads campaign propelled a new EDM pop artist to over 200,000 Spotify streams in just two months without relying on playlists or social media buzz.

Music Marketing Monday newsletter by Andrew Southworth

Nov 17, 2025

How to get 1 million streams in 1 year

Combine paid and organic marketing with a $5,000 budget to release 9 singles in 2026, supported by 20 social posts and 2 YouTube videos per song. This approach builds on proven real-world data to help you reach 1 million streams.