Andrew Southworth

Music marketing articles, tools, and analysis.

Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

147
guides
54
videos
101
newsletter issues
8
tools
Find the right resource
Showing 310 resources

Latest posts

Newest resources

Showing 49-72 of 310

Music Marketing Monday newsletter by Andrew Southworth

Do you have goals for 2026?

Set specific, measurable goals for 2026 that balance achievable wins with stretch targets. Regularly revisit and adjust your goals to track progress and stay motivated throughout the year.

Read article
Music Marketing Monday newsletter by Andrew Southworth

Why you need a content schedule

A content schedule helps you organize and plan your posts across multiple platforms, reducing stress and improving consistency. It can be as simple or detailed as you need, tailored to your workflow and goals as a music creator.

Read article
Music Marketing Monday newsletter by Andrew Southworth

How to get 1 million streams in 1 year

Combine paid and organic marketing with a $5,000 budget to release 9 singles in 2026, supported by 20 social posts and 2 YouTube videos per song. This approach builds on proven real-world data to help you reach 1 million streams.

Read article
Music Marketing Monday newsletter by Andrew Southworth

Testing Unreleased Songs In Ads

Use multi-song test campaigns to gather real data on unreleased tracks by running ads with different creatives. This helps decide release order, content creation priorities, and budget allocation based on actual performance metrics.

Read article