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Music marketing articles, tools, and analysis. Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

guides: 148; guides
videos: 78; videos
newsletter issues: 105; newsletter issues
tools: 8; tools

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This Company Has Paid Out $35 Million to Artists YouTube thumbnail

May 30, 2026

This Company Has Paid Out $35 Million to Artists

Discover how Armada revolutionizes artist merchandise by expertly managing fulfillment, creative vision, and logistics to maximize artists’ focus on their craft and earnings.

The $5/day music marketing budget (exactly how I would do it) YouTube thumbnail

May 22, 2026

The $5/day music marketing budget (exactly how I would do it)

Discover a smart $5/day Meta ads strategy to boost your music catalog by driving targeted listeners to a curated playlist that sparks meaningful algorithmic growth.

Music Marketing Monday newsletter by Andrew Southworth

May 19, 2026

Should you promote your music before it comes out?

Promoting your music before release often wastes budget and effort, as pre-save ads cost 3x more and organic hype rarely converts without an existing fanbase. Focus most marketing efforts on release day and after for better results.

Spotify's NEW Artist Verification Program (what it is, how to get it) YouTube thumbnail

May 15, 2026

Spotify's NEW Artist Verification Program (what it is, how to get it)

Discover Spotify’s new green checkmark verification that distinguishes real, active artists from AI-generated projects and what it means for your music career.

These Producers Have 800+ Million Streams, Here's Their Advice for Artists... feat. Chapters YouTube thumbnail

May 13, 2026

These Producers Have 800+ Million Streams, Here's Their Advice for Artists... feat. Chapters

Discover how acclaimed producers Chapters transformed their passion into a thriving career by blending artistry, persistence, and strategic thinking in music and TV industries.

What is the BEST Social Media Platform for Music Marketing? YouTube thumbnail

May 8, 2026

What is the BEST Social Media Platform for Music Marketing?

Discover which social media platform truly drives organic growth for your music by exploring a real-world test comparing Instagram, TikTok, YouTube, and Facebook performance.

How Music Artists Grow On Social Media feat. Dustin Boyer YouTube thumbnail

May 5, 2026

How Music Artists Grow On Social Media feat. Dustin Boyer

Discover how music artists can authentically connect with fans and grow on social media by focusing on meaningful storytelling and strategic content hooks.

Music Marketing Monday newsletter by Andrew Southworth

May 4, 2026

300+ social media posts per month?!

To boost exposure for their debut album, Andrew’s band launched an aggressive social posting strategy across YouTube Shorts, TikTok, and Instagram, totaling about 300 posts monthly. This approach targets new audiences through multiple niche TikTok accounts and trial Instagram Reels.

Spotify and DistroKid's NEW Generative AI Tagging (is it enough?) YouTube thumbnail

May 1, 2026

Spotify and DistroKid's NEW Generative AI Tagging (is it enough?)

Spotify's new generative AI tagging via DistroKid offers artists a way to disclose AI contributions in music, but does it truly address the evolving challenges of AI in the...

The ULTIMATE Music Marketing Roadmap YouTube thumbnail

Apr 24, 2026

The ULTIMATE Music Marketing Roadmap

Master your music marketing with a comprehensive roadmap that integrates release timing, social media tactics, and strategic advertising to grow your fanbase effectively.

Use THESE Videos In Your Music Marketing Ads YouTube thumbnail

Apr 17, 2026

Use THESE Videos In Your Music Marketing Ads

Discover the most effective types of video ads that music artists are using right now to boost streaming conversions and engage fans across social platforms.

Asking Random People at NAMM for Music Marketing Advice YouTube thumbnail

Apr 15, 2026

Asking Random People at NAMM for Music Marketing Advice

Discover authentic music marketing insights from industry insiders at NAMM, revealing how genuine relationships and consistent effort can elevate your independent music career.

Music Marketing Monday newsletter by Andrew Southworth

Apr 13, 2026

Which social media platform is best for music marketing?

A social media experiment tested organic video performance across Instagram Reels, YouTube Shorts, Facebook Reels, and TikTok. Results showed Instagram Reels led in views and comments, while TikTok had the highest like rate but the lowest overall reach for this band’s content.

How DIY Artists Can Promote Their Music feat. Matt Bacon YouTube thumbnail

Apr 8, 2026

How DIY Artists Can Promote Their Music feat. Matt Bacon

Discover how indie artists can build a loyal fanbase and promote their music effectively through community, recognizable branding, and consistent content creation.

How To Launch A Music Marketing Ad Campaign in 3 Clicks (Aura Music Review) YouTube thumbnail

Apr 3, 2026

How To Launch A Music Marketing Ad Campaign in 3 Clicks (Aura Music Review)

Discover how Aura Music’s automated ad platform can launch a targeted music marketing campaign in just a few clicks, perfect for artists with modest budgets seeking effortless...

Music Marketing Monday newsletter by Andrew Southworth

Mar 30, 2026

When does it make sense to sign with a label?

Label deals often get a bad rap due to unfair practices by major and some indie labels, but modern agreements can be more artist-friendly, offering funding and resources that help musicians grow beyond their current reach.

Spotify For Artists Best New Feature YouTube thumbnail

Mar 27, 2026

Spotify For Artists Best New Feature

Discover Spotify for Artists’ powerful new song-level data feature that transforms how you track marketing impact and audience engagement with precision and ease.

Spotify Executive Explains How Spotify ACTUALLY Works feat. Sam Duboff YouTube thumbnail

Mar 20, 2026

Spotify Executive Explains How Spotify ACTUALLY Works feat. Sam Duboff

Discover how Spotify’s royalty system truly works, debunking common myths and revealing the evolving opportunities for artists in today’s streaming landscape.

13,800 Artists Generated $100k on Spotify in 2025 YouTube thumbnail

Mar 13, 2026

13,800 Artists Generated $100k on Spotify in 2025

Discover how Spotify’s latest report reveals a growing number of artists breaking significant income milestones, reshaping the indie music economy in unprecedented ways.

CleanShot 2026-03-11 at 0014432x

Mar 11, 2026Spotify

Spotify Loud & Clear 2026

Spotify’s 2026 Loud & Clear report reveals a growing streaming revenue pool, with indie artists receiving about half of the $11 billion paid out in 2025. The music landscape is more accessible, with more artists earning significant income than ever before.

We've Spent $2 Million On Music Marketing... Here's What Works YouTube thumbnail

Mar 7, 2026

We've Spent $2 Million On Music Marketing... Here's What Works

Discover the hard-earned truths behind spending millions on music marketing and learn how to prioritize your efforts for the best campaign results and growth.

Music Marketing Monday newsletter by Andrew Southworth

Mar 2, 2026

Your music will flop sometimes (and that's okay)

Not every song will succeed in marketing, even if it's well made. Understanding a song’s marketability and adjusting your promotion budget based on real performance can help you maximize your marketing dollars over multiple releases.

How Music Artists Get Heard feat. Jesse Cannon YouTube thumbnail

Feb 28, 2026

How Music Artists Get Heard feat. Jesse Cannon

Discover how music artists can break through the noise by focusing on creativity, authentic engagement, and strategic experimentation beyond social media algorithms and trends.

Music Marketing Monday newsletter by Andrew Southworth

Feb 23, 2026

Why active listeners matter

Active listeners intentionally seek out your music and engage deeply, while passive listeners hear your songs through playlists. Understanding this distinction helps prioritize marketing efforts toward fans who truly support your career long-term.