We've Spent $2 Million On Music Marketing... Here's What Works
Discover the hard-earned truths behind spending millions on music marketing and learn how to prioritize your efforts for the best campaign results and growth.
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Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
All topicsMusic Marketing StrategyModern Music MarketingSpotify GrowthMeta Ads & Paid GrowthYouTube for MusiciansDistribution & Catalog OperationsRoyalties & Streaming Revenue
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Your music will flop sometimes (and that's okay)
Not every song will succeed in marketing, even if it's well made. Understanding a song’s marketability and adjusting your promotion budget based on real performance can help you maximize your marketing dollars over multiple releases.
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How Music Artists Get Heard feat. Jesse Cannon
Discover how music artists can break through the noise by focusing on creativity, authentic engagement, and strategic experimentation beyond social media algorithms and trends.
Watch videoWhy active listeners matter
Active listeners intentionally seek out your music and engage deeply, while passive listeners hear your songs through playlists. Understanding this distinction helps prioritize marketing efforts toward fans who truly support your career long-term.
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How We Got 300k Monthly Listeners in 3 Months
Discover how a strategic ad campaign and Spotify’s Discovery Mode combined to rapidly grow an artist’s monthly listeners to over 300,000 in just a few months.
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Will Lookalike Audiences Make Your Music Meta Ads Better?
Unlock the potential of lookalike audiences to find new fans who share traits with your existing followers and elevate your music Meta ads performance.
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YouTube Ads For Music Marketing 2026
Master YouTube ads to elevate your music marketing with strategic campaign setups that boost video views and attract engaged subscribers effectively.
Watch videoNetworking, NAMM and our podcast tour
After attending NAMM and hosting podcast events on tour, I’ve seen firsthand how music networking is about making genuine connections that can lead to real opportunities. Face-to-face meetings still matter in building trust and expanding your professional circle.
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How to OWN Your Audience as a Music Artist (Grow Your Email List with Meta Ads)
Discover how to effectively grow your music email list using Meta Ads without a website, turning casual listeners into engaged superfans with irresistible offers.
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Music Marketing Mistakes To Avoid for 2026
Avoid costly music marketing mistakes in 2026 by mastering the timing of your content, ad strategies, and authentic fan engagement to truly stand out in a crowded market.
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How to Promote Your Music on Spotify with Facebook Ads (2026)
Master the art of promoting your music on Spotify using Facebook ads with proven strategies to build effective campaigns, landing pages, and track meaningful engagement.
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From YouTuber to Touring Artist feat. Keyan Houshmand
Discover how Keyan Houshmand transformed from a dedicated YouTube guitarist into a touring artist by blending relentless content creation with authentic musical growth and live...
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BEFORE You Run Meta Ads for Music Marketing, Watch This Video
Master the essentials of Meta Ads Manager to confidently launch and optimize your music marketing campaigns with clear navigation, data insights, and practical tools.
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Running a 7-Figure Record Label with James Rhodes of FiXT Records
Discover how James Rhodes transformed from a dedicated fan to president of FiXT Records, mastering consistency and innovative strategies to build a thriving record label.
Watch videoShould you send fans to a Spotify song, playlist or profile?
Deciding whether to send fans to a Spotify song, playlist, album, or profile depends on your goals. Each option offers different engagement patterns and algorithmic benefits, so choosing the right destination can impact your streaming and fan growth strategy.
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NEW Music Ad Video Maker (30 Ads in Minutes)
Discover how Hypeddit’s new ad video maker lets music artists quickly create dozens of engaging video ads to test and boost their music marketing results.
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How Noah Kellman Grew to 200k Subscribers on YouTube
Discover how Noah Kellman transformed his jazz piano passion into a thriving YouTube channel with a strategic blend of organic growth and smart marketing experiments.
Watch videoDo you have goals for 2026?
Set specific, measurable goals for 2026 that balance achievable wins with stretch targets. Regularly revisit and adjust your goals to track progress and stay motivated throughout the year.
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How We Got 100k Monthly Listeners in 2 Weeks
Discover how a simple Instagram ad campaign ignited an artist’s debut EP, rapidly boosting monthly Spotify listeners through strategic paid promotion and algorithmic momentum.
Watch videoWhy you need a content schedule
A content schedule helps you organize and plan your posts across multiple platforms, reducing stress and improving consistency. It can be as simple or detailed as you need, tailored to your workflow and goals as a music creator.
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Retargeting Meta Ads for Music Artists
Unlock the power of Meta retargeting to reconnect with fans who’ve engaged with your music across Facebook, Instagram, your website, and email lists for smarter ad campaigns.
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Spotify Playlist Promotion vs Meta Ads for Music
Discover why Meta ads deliver higher engagement and long-term fan growth compared to Spotify playlist promotion for music marketing success.
Watch videoPlaylisting vs Ads for Spotify Promotion
Comparing 3rd party playlist promotion and Meta ads on Spotify reveals key differences in listener engagement and long-term fan growth potential for music marketing strategies.
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Spotify Wrapped is REALLY Cool This Year!
Discover how Spotify Wrapped for Artists reveals deep insights into your music’s reach, fan engagement, and growth with stunning visuals and meaningful data.
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