Andrew Southworth

Music marketing articles, tools, and analysis.

Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

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CleanShot 2026-03-11 at 0014432x
Spotify

Spotify Loud & Clear 2026

Spotify’s 2026 Loud & Clear report reveals a growing streaming revenue pool, with indie artists receiving about half of the $11 billion paid out in 2025. The music landscape is more accessible, with more artists earning significant income than ever before.

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Music Marketing Monday newsletter by Andrew Southworth

Your music will flop sometimes (and that's okay)

Not every song will succeed in marketing, even if it's well made. Understanding a song’s marketability and adjusting your promotion budget based on real performance can help you maximize your marketing dollars over multiple releases.

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Music Marketing Monday newsletter by Andrew Southworth

Why active listeners matter

Active listeners intentionally seek out your music and engage deeply, while passive listeners hear your songs through playlists. Understanding this distinction helps prioritize marketing efforts toward fans who truly support your career long-term.

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Music Marketing Monday newsletter by Andrew Southworth

Networking, NAMM and our podcast tour

After attending NAMM and hosting podcast events on tour, I’ve seen firsthand how music networking is about making genuine connections that can lead to real opportunities. Face-to-face meetings still matter in building trust and expanding your professional circle.

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Music Marketing Monday newsletter by Andrew Southworth

Do you have goals for 2026?

Set specific, measurable goals for 2026 that balance achievable wins with stretch targets. Regularly revisit and adjust your goals to track progress and stay motivated throughout the year.

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Music Marketing Monday newsletter by Andrew Southworth

Why you need a content schedule

A content schedule helps you organize and plan your posts across multiple platforms, reducing stress and improving consistency. It can be as simple or detailed as you need, tailored to your workflow and goals as a music creator.

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