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Music marketing articles, tools, and analysis. Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

guides: 148; guides
videos: 78; videos
newsletter issues: 105; newsletter issues
tools: 8; tools

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Audience Research Tool thumbnail

Jun 24, 2026

Audience Research Tool

Paste a Spotify song link to research listener tags, similar tracks, similar artists, and audience context.

Spotify Lookup Tool thumbnail

Jun 23, 2026

Spotify Lookup Tool

Paste a Spotify song link to view track metadata, artwork, popularity, album details, and artist context.

Meta Ads Spotify Forecast Tool thumbnail

Jun 20, 2026

Meta Ads Spotify Forecast Tool

Forecast early Spotify signals, full-campaign streaming outcomes, and ad set capacity from a Meta ads budget.

Spotify Minimum Wage Calculator thumbnail

Jun 20, 2026

Spotify Minimum Wage Calculator

Estimate how many streams it takes to reach an hourly wage or monthly income target across streaming platforms.

Spotify Royalty Calculator thumbnail

Jun 19, 2026

Spotify Royalty Calculator

Estimate Spotify royalties by streams, country, platform, currency, and your share of the master recording.

DistroKid Royalty Analyzer thumbnail

May 9, 2025

DistroKid Royalty Analyzer

Use our free tool to process your DistroKid royalty statement and understand your royalties. See a graph of monthly royalties over time, breakdown by DSP, and average payment per stream by country for Spotify, Apple Music and YouTube Music. Your data is processed locally, and is not uploaded to our servers.

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How Many Spotify Streams Can You Get For $1,000 in Meta Ads? YouTube thumbnail

Nov 13, 2026

How Many Spotify Streams Can You Get For $1,000 in Meta Ads?

One super common question I get is, "Hey Andrew, I have $1,000 to promote my song and I want to run meta ads with it.

Spotify’s New AI Remix Feature: Good or Bad for Artists? YouTube thumbnail

Nov 11, 2026

Spotify’s New AI Remix Feature: Good or Bad for Artists?

Spotify is coming out with a new AI generated cover and remix feature that's going to allow users to go to songs on the platform and make AI generated covers or remixes of those...

Music Marketing Monday newsletter by Andrew Southworth

Nov 9, 2026

I spoke at a Spotify event last week

Hey friends! Last week I had the pleasure of speaking at and attending the first ever Spotify Fresh Finds Summit. Today I want to talk about it because 1, I did learn some things that I think are useful and worth...

Don't Release A Collab Until You Watch This YouTube thumbnail

Nov 7, 2026

Don't Release A Collab Until You Watch This

A collaboration’s artist credits shape where the track appears and who can discover it—choose the release setup that fits your goals.

ToneDen Is Shutting Down: Do This Before December 1st YouTube thumbnail

Nov 4, 2026

ToneDen Is Shutting Down: Do This Before December 1st

ToneDen is disappearing, but artists can preserve their smart links and tracking setup by migrating before the platform goes dark.

Why Meta Ignores Some of Your Ads (and Other Questions You Asked) YouTube thumbnail

Oct 30, 2026

Why Meta Ignores Some of Your Ads (and Other Questions You Asked)

A practical Q&A on the ad and tracking problems that can stall music campaigns—and how artists can make the most of a collaboration.

I Asked Boost Collective If They’re Legit YouTube thumbnail

Oct 29, 2026

I Asked Boost Collective If They’re Legit

A candid conversation with Boost Collective’s Ronan on what makes music campaigns work—and why great marketing can’t rescue a song that doesn’t connect.

Why Spotify Trigger Cities Don't Matter YouTube thumbnail

Oct 24, 2026

Why Spotify Trigger Cities Don't Matter

Spotify trigger cities can reveal useful patterns in music discovery, but treating them as a shortcut to global growth can waste your ad budget.

Why is DistroKid Removing Indie Artist's Music? YouTube thumbnail

Oct 17, 2026

Why is DistroKid Removing Indie Artist's Music?

When a distributor pulls an artist’s music without warning, a disputed copyright claim can become a release-day crisis—and a threat to hard-won momentum.

The FREE SubmitHub Tools Most Artists Don’t Know About YouTube thumbnail

Oct 14, 2026

The FREE SubmitHub Tools Most Artists Don’t Know About

Discover the powerful free tools from SubmitHub that most artists overlook, designed to simplify music promotion and sharpen your marketing strategy effortlessly.

Music Marketing Monday newsletter by Andrew Southworth

Oct 12, 2026

What's happening with DistroKid

DistroKid is removing tracks rapidly due to copyright claims from Universal Music Group, sometimes without verifying artist clearance. This has caused original music and properly licensed songs to be taken down, creating uncertainty for many users.

Spotify COMPLETELY CHANGED Playlists (here's how) YouTube thumbnail

Oct 7, 2026

Spotify COMPLETELY CHANGED Playlists (here's how)

Discover how Spotify's recent overhaul of playlist ranking has reshaped music exposure, causing significant shifts for labels and artists alike.

How to SPY on Music Artist's Meta Ads YouTube thumbnail

Oct 3, 2026

How to SPY on Music Artist's Meta Ads

Discover how to leverage Meta’s Ad Library to spy on music artists’ ads, uncover their strategies, and improve your own campaigns with insider insights.

Meta is About To Break Your Music Ads (here's how to fix it) YouTube thumbnail

Sep 30, 2026

Meta is About To Break Your Music Ads (here's how to fix it)

Meta’s upcoming removal of manual ad placements is shaking up music marketing, but here’s a clear, actionable strategy to keep your campaigns effective and under control.

14,770 Spotify Streams for $443 with Meta Ads YouTube thumbnail

Sep 25, 2026

14,770 Spotify Streams for $443 with Meta Ads

Discover how a meticulously managed Meta ad campaign drove meaningful Spotify streams with impressively low conversion costs and insightful audience targeting strategies.

Spotify's Algorithm Throttling Indie Artists? YouTube thumbnail

Sep 24, 2026

Spotify's Algorithm Throttling Indie Artists?

Explore why some indie artists are experiencing sudden drops in Spotify algorithm exposure and what might be causing these mysterious changes behind the scenes.

The 5 MOST Useful Spotify For Artists Metrics YouTube thumbnail

Sep 18, 2026

The 5 MOST Useful Spotify For Artists Metrics

Unlock the true power of Spotify for Artists by exploring five essential metrics that reveal how your marketing campaigns impact streams, saves, and playlist performance.

How Indie Artists Can Make a Living From Music ft. Tim Weber (Grouped) YouTube thumbnail

Sep 16, 2026

How Indie Artists Can Make a Living From Music ft. Tim Weber (Grouped)

Discover how indie artists can build sustainable careers by cultivating genuine fan relationships and leveraging innovative platforms tailored to their unique needs.

Music Marketing Monday newsletter by Andrew Southworth

Sep 14, 2026

What's happening with the Spotify algorithm?

Spotify has been throttling AI artists since March despite announcing AI Personas starting in September. Human artists are also reporting significant algorithm changes this year, but the impact varies and remains unclear.

How Music Artists Accidentally Kill Their Growth YouTube thumbnail

Sep 11, 2026

How Music Artists Accidentally Kill Their Growth

Many music artists unknowingly sabotage their growth by missing key opportunities to build momentum, engage fans, and create sustainable long-term success in today’s music...

Spotify Secretly Killed AI Music 5 Months Ago (here's the proof) YouTube thumbnail

Sep 4, 2026

Spotify Secretly Killed AI Music 5 Months Ago (here's the proof)

Discover how Spotify quietly eliminated algorithmic support for fully AI-generated music months ago, reshaping the platform’s approach to AI versus human artistry.

Music Marketing Monday newsletter by Andrew Southworth

Aug 31, 2026

Spotify (secretly) killed AI music

Spotify has quietly reduced algorithmic support for fully AI-generated music, drastically cutting streams for many AI projects. This move aims to balance the playing field for human artists while still allowing AI music creators to share their work.

I Paid To Have My Music Played On Tour YouTube thumbnail

Aug 28, 2026

I Paid To Have My Music Played On Tour

Discover the real impact of paying to have your music played during live tour set changes and whether this unique promotion method delivers meaningful results for artists.

How streaming services ACTUALLY pay music artists YouTube thumbnail

Aug 21, 2026

How streaming services ACTUALLY pay music artists

Discover the complex truth behind how streaming services distribute payments to music artists, debunking common myths about fixed per-stream rates and revealing the real royalty...