Andrew Southworth

Music marketing articles, tools, and analysis.

Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

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Spotify Lookup Tool thumbnail

Spotify Lookup Tool

Paste a Spotify song link to view track metadata, artwork, popularity, album details, and artist context.

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DistroKid Royalty Analyzer thumbnail

DistroKid Royalty Analyzer

Use our free tool to process your DistroKid royalty statement and understand your royalties. See a graph of monthly royalties over time, breakdown by DSP, and average payment per stream by country for Spotify, Apple Music and YouTube Music. Your data is processed locally, and is not uploaded to our servers. DistroKid Royalty Analyzer DSP...

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DistroKid Just Sold YouTube thumbnail

DistroKid Just Sold

DistroKid’s recent sale to a private equity firm raises important questions about the future of indie music distribution and what artists should expect next.

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Music Marketing Monday newsletter by Andrew Southworth

Please stop running music ads like this

Hey friends! I saw a large music industry content creator post a video talking about how artists could run Meta ads to promote their music. Given that this is very much my area of expertise, I was expecting to nitpick...

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Spotify Lookup Tool thumbnail

Spotify Lookup Tool

Paste a Spotify song link to view track metadata, artwork, popularity, album details, and artist context.

Use tool
Spotify Is Turning Into YouTube? YouTube thumbnail

Spotify Is Turning Into YouTube?

Spotify is transforming into a video platform, allowing artists to upload full-length music videos and live performances directly to their profiles for the first time.

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Music Marketing Monday newsletter by Andrew Southworth

Why Spotify Followers Don't Matter

Spotify followers are not a reliable indicator of engagement or future streams. Instead, focus on saves, playlist adds, and streams per listener to measure and grow your active audience effectively.

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Music Marketing Monday newsletter by Andrew Southworth

300+ social media posts per month?!

To boost exposure for their debut album, Andrew’s band launched an aggressive social posting strategy across YouTube Shorts, TikTok, and Instagram, totaling about 300 posts monthly. This approach targets new audiences through multiple niche TikTok accounts and trial Instagram Reels.

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