Andrew Southworth

Music marketing articles, tools, and analysis.

Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

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DistroKid Royalty Analyzer

Use our free tool to process your DistroKid royalty statement and understand your royalties. See a graph of monthly royalties over time, breakdown by DSP, and average payment per stream by country for Spotify, Apple Music and YouTube Music. Your data is processed locally, and is not uploaded to our servers. DistroKid Royalty Analyzer DSP...

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DistroKid Pricing: Plans & Extras

DistroKid offers annual plans from $22.99 to $1,349.99, with unlimited uploads and distribution to over 100 stores. The Musician Plus plan at $39.99 provides key features like release date scheduling and synced lyrics, essential for marketing your music effectively.

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Spotify

Spotify Loud & Clear 2026

Spotify’s 2026 Loud & Clear report reveals a growing streaming revenue pool, with indie artists receiving about half of the $11 billion paid out in 2025. The music landscape is more accessible, with more artists earning significant income than ever before.

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Spotify Lookup Tool

Paste a Spotify song link to view track metadata, artwork, popularity, album details, and artist context.

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Spotify Is Turning Into YouTube?

Spotify is transforming into a video platform, allowing artists to upload full-length music videos and live performances directly to their profiles for the first time.

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Music Marketing Monday newsletter by Andrew Southworth

Why Spotify Followers Don't Matter

Spotify followers are not a reliable indicator of engagement or future streams. Instead, focus on saves, playlist adds, and streams per listener to measure and grow your active audience effectively.

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Music Marketing Monday newsletter by Andrew Southworth

300+ social media posts per month?!

To boost exposure for their debut album, Andrew’s band launched an aggressive social posting strategy across YouTube Shorts, TikTok, and Instagram, totaling about 300 posts monthly. This approach targets new audiences through multiple niche TikTok accounts and trial Instagram Reels.

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Music Marketing Monday newsletter by Andrew Southworth

Which social media platform is best for music marketing?

A social media experiment tested organic video performance across Instagram Reels, YouTube Shorts, Facebook Reels, and TikTok. Results showed Instagram Reels led in views and comments, while TikTok had the highest like rate but the lowest overall reach for this band’s content.

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