Andrew Southworth

Music marketing articles, tools, and analysis.

Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

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Spotify Lookup Tool thumbnail

Spotify Lookup Tool

Paste a Spotify song link to view track metadata, artwork, popularity, album details, and artist context.

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DistroKid Royalty Analyzer thumbnail

DistroKid Royalty Analyzer

Use our free tool to process your DistroKid royalty statement and understand your royalties. See a graph of monthly royalties over time, breakdown by DSP, and average payment per stream by country for Spotify, Apple Music and YouTube Music. Your data is processed locally, and is not uploaded to our servers. DistroKid Royalty Analyzer DSP...

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Music Marketing Monday newsletter by Andrew Southworth

Whats happening with the Spotify algorithm?

Spotify has been throttling AI artists since March despite announcing AI Personas starting in September. Human artists are also reporting significant algorithm changes this year, but the impact varies and remains unclear.

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Music Marketing Monday newsletter by Andrew Southworth

Spotify (secretly) killed AI music

Spotify has quietly reduced algorithmic support for fully AI-generated music, drastically cutting streams for many AI projects. This move aims to balance the playing field for human artists while still allowing AI music creators to share their work.

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Music Marketing Monday newsletter by Andrew Southworth

Should you run ads on older songs?

Running ads on older songs can still be effective, as there’s no strict algorithmic advantage limited to a song’s first few days. While new releases benefit from initial fan engagement and playlist pushes, older tracks can find fresh audiences through targeted campaigns.

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DistroKid Just Sold YouTube thumbnail

DistroKid Just Sold

DistroKid’s recent sale to a private equity firm raises important questions about the future of indie music distribution and what artists should expect next.

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Music Marketing Monday newsletter by Andrew Southworth

Please stop running music ads like this

Hey friends! I saw a large music industry content creator post a video talking about how artists could run Meta ads to promote their music. Given that this is very much my area of expertise, I was expecting to nitpick...

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Spotify Lookup Tool thumbnail

Spotify Lookup Tool

Paste a Spotify song link to view track metadata, artwork, popularity, album details, and artist context.

Use tool
Spotify Is Turning Into YouTube? YouTube thumbnail

Spotify Is Turning Into YouTube?

Spotify is transforming into a video platform, allowing artists to upload full-length music videos and live performances directly to their profiles for the first time.

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