Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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In this episode Jesse Cannon (Musformation) and I talk about how record labels market music, Facebook ads vs other music marketing methods, and how indie artists can grow their fanbase. Jesse has experience from working at major record labels, producing artists are major and indie labels, working with artists 1-on-1 and wrote the top rated...
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In this podcast episode I talk to Adriel Rivera (Show Your Genius) about how to grow your music YouTube channel, since he's grown his to about 13,000 subscribers! We talk about content type, how long it takes, and how to stand out. We also talk about music marketing topics, and general life stuff as well....
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In this episode I talk to Courtney Hawkins about how to be a musician on YouTube. Courtney has an AWESOME YouTube channel doing music production and making beats, and has been featured by Native Instruments several times over the years. We talk about her path on YouTube, and what artists thinking about getting into YouTube...
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Is TikTok for musicians? Well, music creator Daniel Wall managed to grow his music TikTok channel to 400,000 followers, so i'd say the answer is yes. We talk about how how many videos it took, what types of content worked, how he promotes his music on TikTok, and his plans if TikTok gets banned. Listen...
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In this episode I chat with Mike Sarge about social media for music artists, branding for music artists, why music blogs are still important, and other music marketing tactics. Mike Sarge is an artist, but he also has an awesome YouTube channel sharing his knowledge of music marketing – if you like my channel you'll...
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In this episode Ashley K. Stoyanov from #WomenCrushMusic gives music promotion tips and advice for how artists can build a community around their music. She's worked at PR agencies, record labels, helps businesses with community building, and founded #WomenCrushMusic. Her approach to music promotion is entirely organic, without advertisements, focusing on making connections, engaging fans organically on...
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In this episode Adameant and I talk largely about how to start a music business, how to monetize the skillset you have with your music, how to invest in music gear and a home studio, and many other related topics. While Adameant is relatively new to the music scene, he's setting himself up for longterm...
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In this episode we'll study the Good Mythical Morning brand, and draw some parallels to things you could implement in your music brand. GMM has an INCREDIBLY powerful brand, and I consider them to be geniuses at branding and content creation, which is why I chose them for this brand analysis. From their name, to...
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In this episode of Modern Music Marketing I discuss music promotion strategies with Matt Pelosi from Cyber PR. Matt is a music producer, but he does music marketing for a living, specializing in ad strategies and social media management for artists. The book I talk about late in the episode is Traffic Secrets by Russell...
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Young L3X is an independent hip-hop artist that makes a full time living with Spotify and Apple Music streaming revenue! He doesn't play shows, and makes minimal income from merch – so its essentially all just streaming which is incredible. Facebook ads were a core part of his success, and he's managed to build up...
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In this episode I talk about the most important metrics and features on YouTube to grow your channel. Believe it or not, it's not all about keywords (it hasn't been since like 2012). The most important thing is the thumbnail, followed by the title. You want people to click your video, and watch the whole...
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A lot of artists want to know how to make a living with music, so in this episode I talked with BigJerr (Scarlit), who makes a full time living teaching music production. He's an Ableton Certified Trainer, teaches at Icon Collective, has courses with Evenant, Warp Academy, and Academy FM, does one-on-one coaching and also...
Read articleHow concerned should you be about bots when running ads? Do bots come from certain countries? Are there ways to make your ads invincible to bots? In this episode I explore this complex subject. Listen on your favorite Podcast platform Important Points: Even though it adds an extra step for audiences, Andrew has learned that...
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If you've been wondering how to book shows as a rapper, how to grow on TikTok as a music artist, or how to develop a music marketing growth strategy this episode will be invaluable for you. In this episode of the Modern Music Marketing podcast I got to talk to Outlook The Rapper, who managed...
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A lot of artists and producers want to know how to make a living with music, and Tom Dupree III has done exactly that. Tom has been signed to a label, played live arena's to over 30,000 people, but found his niche making a living playing drums on SoundBetter. Listen on your favorite Podcast platform...
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I'm a SubmitHub curator, and Jason Grishkoff is the founder of SubmitHub. In this chat we talk about how SubmitHub was started, how it works behind the scenes, and how artists can improve their chances when using the platform. If you aren't familiar with SubmitHub, basically its a tool for artists to market their music,...
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Lyrics: I will watch as you’re dreamingI will wait as you’re sleepingI will watch as you’re dreamingI will wait as you’re sleeping Coming out as a dreamerComing out as oneHere we find we are doneOpen mind, we are one I will watch as you’re dreamingI will wait as you’re sleepingI will watch as you’re dreamingI...
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A lot of artists and producers want to know how to make a living with music, and Ruslan has done exactly that. Ruslan is a Christian hip-hop artist that has built up a powerful brand on multiple platforms, and helps other artists do the same through his record label. Not only that, but he's done...
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In this episode I chat with Circa from Indepreneur about how to promote your music on social media through storytelling and Facebook Ads. He talks about his music marketing strategies for developing true fans, ones that are much more interested than simply a stream or follow on Spotify. Also, how an artist can leverage social...
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Estimate how a Meta ads budget could translate into Spotify listeners and a likely Spotify popularity index.
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