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Music marketing articles, tools, and analysis. Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

guides: 148; guides
videos: 78; videos
newsletter issues: 105; newsletter issues
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MMXVII Interview on Music Marketing and YouTube growth

Apr 1, 2022Free Music Marketing Organic

Becoming a Full Time Music & YouTube Creator feat. MMXVII

In this episode I talk to MMXVII on how he's built his music and YouTube career to pursue it full-time. Right now he has over 30,000 monthly listeners on Spotify and about 7,000 subscribers on YouTube. We cover his music marketing strategies, his music and YouTube journey, and techniques he's used to grow his YouTube...

Facebook disabled restricted ad account

Mar 16, 2022Facebook Ads

Your Advertising Access is Restricted: How to Appeal a Disabled Facebook Ad Account

Pretty much every advertiser using Facebook ads will have an ad account restricted one day, usually multiple times over your marketing journey. In this article i'm going to talk about why you may have gotten restricted, how to avoid restrictions in the future, and how to appeal a restricted ad account. How to appeal a...

Waterfall release strategy

Mar 14, 2022Distributors Guides

How to Do a Waterfall Release Strategy with DistroKid

Many artists have seen their favorite artists using a relatively new release strategy called the waterfall release. However it's not initially clear what the benefits of this strategy are and how you could even do it with your music distributor. In this article i'm going to explain what a water release strategy is, why its...

Facebook CAPI

Mar 11, 2022Facebook Ads

No More Facebook Pixel in 2022?

I've seen several rumors that the Facebook Pixel will be going away in 2022. People are claiming that this could be the end of Facebook ads as we know it, and the platform itself will be useless to a majority of advertisers that rely on it to promote their brands and businesses. However as far...

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Mar 11, 2022Free Music Marketing Guides

17 Free Music Marketing Strategies

I'm a big fan of using Facebook ads and YouTube ads to promote my music, but that doesn't mean I don't also take advantage of free music marketing strategies. In fact if you only use paid advertising and do nothing else, thats not good either. Plus many people can't afford to spend money marketing their...

Spotify release radar

Mar 4, 2022Guides Spotify

How Does Spotify Release Radar Work?

Spotify's Release Radar is an algorithmic playlist updated every Friday that only includes music released in the past 28 days. Fans that follow you will get your music in their Release Radar, but if your song gets enough traction in the first 28 days Spotify may put your song on Release Radar playlists of listeners...

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Mar 2, 2022Guides Music Marketing Tools

7 Biggest Wastes of Music Marketing Budgets For Independent Music Artists

There are a LOT of ways to waste your music marketing budget nowadays. As an independent artist you probably aren't work with the biggest budget, so i'm going to share the 7 worst ways to spend your marketing budget as an independent artist.

Mar 2, 2022Music Marketing Tools Review

Feature FM Review for Music Marketing

Feature.fm is a music marketing service provider that provides tools for people to market their music more effectively. They have a diverse selection of tools that may be useful to you as a music marketer and we're going to cover them all in this article. Feature FM's services can be broken up into two general...

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Mar 1, 2022Guides Other Streaming

Apple Music Marketing

Even though Spotify is king of the castle at the moment when it comes to online streaming, Apple Music still has over 72 million subscribers. Plus Apple Music pays more on average per stream than Spotify does. But how do you actually market your music on Apple Music? In this post i'm going to go...

Spotify marquee example

Mar 1, 2022Guides Music Marketing Tools

Spotify Marquee Review

Spotify Marquee is a native advertising format inside of Spotify to premium users and free users. You can show a pop-up message inside the Spotify app showcasing your latest release to people who have engaged with your music, and you only pay for the people who click your ad. This is what it looks like:...

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Feb 28, 2022Organic YouTube

How Music Artists Can Grow on YouTube

YouTube is the best place to grow an audience online, especially for musicians, music artists, producers and bands. But how do you grow an audience there? I've grown my YouTube to 43,000 subscribers, so let me tell you what i've learned. Before we get too deep I want to point out that you can't expect...

Spotify for Artists Live Stats

Feb 28, 2022Guides Spotify

Spotify for Artists Live Stats Not Working

Spotify for Artists is a required tool for any music artist, so they can see how their music is performing on Spotify. One great feature of Spotify for Artists is the live stream counter, which gives you live stats so you know exactly how your new song is performing. Some people have issues with this...

Spotify for Artists data from Facebook conversion ads

Feb 28, 2022Facebook Ads Guides

Facebook Ads for Spotify: Conversion Campaigns (Full Guide)

I've found Facebook ads to be the most effective way of growing my presence on streaming platforms like Spotify and Apple Music. It allows us to show our music to people interested in similar artists / genres and have access to Spotify on the Facebook / Instagram / Messenger ecosystem of placements. For my own...

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Feb 28, 2022Selling Products Web 3.0

Best NFT Marketplaces for Music Creators

Blockchain technology and NFT's have the potential to make a huge impact in the music industry. Currently most of the websites and technologies are in their infancy, but it's not hard to imagine what they may be like 5 years from now. Large artists have gotten in on the NFT game and are making millions,...

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Feb 26, 2022Facebook Ads Guides

Facebook Domain Verification for Music Artists

If you want to be able to use Facebook ads to run conversion ads to promote your music on Spotify and other music platforms, you need to be able to own a domain name and properly set it up for iOS14. Prior to April 2021 you could run Facebook conversion ads for any website you...

Spotify for Artists get access

Feb 26, 2022Distributors Guides

How Do I Access Spotify for Artists Before My First Release?

Last week I was launching the debut single for a new band, and I really wanted to be able to setup our profile and pitch our first song to Spotify editorial playlists before our first release came out. However most music distributors don't allow you to make your Spotify for Artists profile until you have...

Music Marketing Monday newsletter by Andrew Southworth

Feb 19, 2022Releases

Over

Listen to ‘Over' everywhere here: https://streamandrew.com/over.owe Lyrics: Every time you lie Every time you push and pull me Every time you cry Regret all those things you told me I will not be simplified I cannot be synthesized Digging deeper, digging out Dig your grave without a doubt I am so alone I am lost...

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Feb 1, 2022Free Music Marketing Organic

How To Build a Music Career from Scratch feat. Llynks

In this episode of Modern Music Marketing I talk to Llynks, a music artist in the trenches building a music career from scratch. Currently she has 40,000 monthly listeners on Spotify, 2,300 subscribers on YouTube, 3,500 on TikTok and more on other platforms. A lot of music marketing people talk about ‘building a community', but...

Sunrise Cover SMALL 2021

Jan 10, 2022Releases

Sunrise

Sunrise Lyrics: A finicky Affinity For Soliloquy In my mind I can't believe You're kidding me We'll never see You again After all this time I thought you Were so alive I always thought you were okay but Surprise You hid it all in your smile To be lost again, I know It must be...

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Jan 3, 2022Free Music Marketing Organic

120k Subscribers & Working In The Music Industry with Ricky Tinez

In this chat I talk to Ricky Tinez about how he grew his YouTube music channel of about 120,000 subscribers, how he ended up working in the music industry at Novation and what its like, as well as tips for other creators who would like to do what he does. Listen on your favorite Podcast...

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Dec 22, 2021Free Music Marketing Organic

Record Labels, Merch & Brand Development with The Anix

In this episode I talk to The Anix (Brandon Smith) about his music career spanning 8 albums and multiple record labels such as Universal Records, Cleopatra Records and currently FiXT, his approach to merchandise and art creation, as well as his DIY attitude. We also talk about his brand that he's developed and about the...

Xan Griffin interview modern music marketing podcast

Oct 21, 2021Free Music Marketing Organic

100k+ Spotify Monthly Listeners ORGANICALLY feat. Xan Griffin

Xan Griffin has grown his Spotify monthly listeners to currently over 100,000, ORGANICALLY! Plus in the past he's hit highs of up to 500,000 monthly listeners, has a YouTube channel with about 30,000 subscribers, and has a successful presence all around the internet. In this episode we talk about how he did it. Listen on...

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Oct 1, 2021Facebook Ads Free Music Marketing

Music Marketing and Facebook Ads with Tom DuPree III

In this episode of Modern Music Marketing, Tom DuPree III and I talk about music marketing and Facebook Ads. Both Tom and I share a lot of videos on YouTube talking about music marketing, and both of us use Facebook Ads as the main way to promote our music. Here we share strategies and talk...

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Jul 15, 2021Free Music Marketing Organic

YouTuber to Touring Artist feat. Anup Sastry from Intervals, Jeff Loomis, Skyharbor

Anup Sastry started doing drum videos on YouTube which got him a gig with Jeff Loomis on tour. Since then he's released music / recorded with Intervals, Skyharbor, Marty Friedman, Monuments and many more. He used his YouTube channel like a resume to attract potential clients, and it helped turn him into a professional musician....