Andrew Southworth
Video growth

YouTube for Musicians

YouTube strategy, video marketing, creator growth, and searchable breakdowns for artists building long-term attention.

53 Guides52 Videos16 Newsletter1 Tools
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Useful tools

Calculators, lookups, and utilities that help you make the topic practical.

DistroKid Royalty Analyzer thumbnail

DistroKid Royalty Analyzer

Use our free tool to process your DistroKid royalty statement and understand your royalties. See a graph of monthly royalties over time, breakdown by DSP, and average payment per stream by country for Spotify, Apple Music and YouTube Music. Your data is processed locally, and is not uploaded to our servers. DistroKid Royalty Analyzer DSP...

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Core guides

The strongest written resources for understanding the strategy behind this topic.

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How To Make It In Music feat. Ben Patterson

In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...

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Videos

Watch the practical breakdowns and experiments.

Music Marketing Monday

Newsletter issues connected to this topic.

Music Marketing Monday newsletter by Andrew Southworth

Which social media platform is best for music marketing?

A social media experiment tested organic video performance across Instagram Reels, YouTube Shorts, Facebook Reels, and TikTok. Results showed Instagram Reels led in views and comments, while TikTok had the highest like rate but the lowest overall reach for this band’s content.

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Music Marketing Monday newsletter by Andrew Southworth

How to get 1 million streams in 1 year

Combine paid and organic marketing with a $5,000 budget to release 9 singles in 2026, supported by 20 social posts and 2 YouTube videos per song. This approach builds on proven real-world data to help you reach 1 million streams.

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Music Marketing Monday newsletter by Andrew Southworth

Please stop running music ads like this

Hey friends! I saw a large music industry content creator post a video talking about how artists could run Meta ads to promote their music. Given that this is very much my area of expertise, I was expecting to nitpick...

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Latest resources

More youtube for musicians resources

DistroKid Just Sold YouTube thumbnail

DistroKid Just Sold

DistroKid’s recent sale to a private equity firm raises important questions about the future of indie music distribution and what artists should expect next.

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Music Marketing Monday newsletter by Andrew Southworth

Please stop running music ads like this

Hey friends! I saw a large music industry content creator post a video talking about how artists could run Meta ads to promote their music. Given that this is very much my area of expertise, I was expecting to nitpick...

Read article
Spotify Is Turning Into YouTube? YouTube thumbnail

Spotify Is Turning Into YouTube?

Spotify is transforming into a video platform, allowing artists to upload full-length music videos and live performances directly to their profiles for the first time.

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