Andrew Southworth
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YouTube

YouTube strategy, video marketing, creator growth, and searchable video breakdowns.

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DistroKid Royalty Analyzer

Use our free tool to process your DistroKid royalty statement and understand your royalties. See a graph of monthly royalties over time, breakdown by DSP, and average payment per stream by country for Spotify, Apple Music and YouTube Music. Your data is processed locally, and is not uploaded to our servers. DistroKid Royalty Analyzer DSP...

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How To Make It In Music feat. Ben Patterson

In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...

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Spotify Is Turning Into YouTube?

Spotify is transforming into a video platform, allowing artists to upload full-length music videos and live performances directly to their profiles for the first time.

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Music Marketing Monday newsletter by Andrew Southworth

300+ social media posts per month?!

To boost exposure for their debut album, Andrew’s band launched an aggressive social posting strategy across YouTube Shorts, TikTok, and Instagram, totaling about 300 posts monthly. This approach targets new audiences through multiple niche TikTok accounts and trial Instagram Reels.

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Music Marketing Monday newsletter by Andrew Southworth

Which social media platform is best for music marketing?

A social media experiment tested organic video performance across Instagram Reels, YouTube Shorts, Facebook Reels, and TikTok. Results showed Instagram Reels led in views and comments, while TikTok had the highest like rate but the lowest overall reach for this band’s content.

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Music Marketing Monday newsletter by Andrew Southworth

Why you need a content schedule

A content schedule helps you organize and plan your posts across multiple platforms, reducing stress and improving consistency. It can be as simple or detailed as you need, tailored to your workflow and goals as a music creator.

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