Grow streams and listeners
Understand Spotify growth, release strategy, playlists, and the signals that turn attention into repeat listeners.
Explore Spotify growthHey, I'm Andrew Southworth.
I help music artists, managers, and record labels grow and monetize their fanbase with content, advertising, and practical systems.
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Choose what you want to improve
Pick the goal that is most useful right now. Each path combines practical guides, tools, and deeper resources.
Build a YouTube audience
Plan better videos, find topics worth making, and connect channel growth to your music and business.
Explore YouTube strategyRun better ad campaigns
Make clearer budget, targeting, creative, and measurement decisions for Meta ads and music campaigns.
Explore music advertisingUnderstand royalties and catalog data
Model streaming income, inspect catalog metadata, and make royalty reports easier to understand.
Explore music royaltiesLatest music marketing breakdowns
Practical strategy, industry analysis, and tactical guides for artists, managers, labels, and music marketers.
Spotify Loud & Clear 2026
Spotify’s 2026 Loud & Clear report reveals a growing streaming revenue pool, with indie artists receiving about half of the $11 billion paid out in 2025. The music landscape is more accessible, with more artists earning significant income than ever before.
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How to get 1 million streams in 2026
Build momentum by releasing 9 songs in a year, supported by consistent social media posts and multiple YouTube videos per track. Invest around $500 per song in targeted Meta ads to maximize streaming growth efficiently.
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Spotify's NEW Terms Of Service
Several large content creators have been claiming Spotify's new terms of service allows them to resell your music without compensation, use it to train AI and more – but is that true? The short answer is no. While Spotify did update their terms of service for users, this agreement does not apply to music uploaded...
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Should artists remove their music from Spotify?
Despite concerns over AI music, low payouts, and Spotify CEO Daniel Ek’s defense investments, removing your music from Spotify is generally not advisable for professional artists seeking broad exposure and revenue.
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Actionable music marketing advice sent straight to your inbox every Monday.
Join 18,000+ music artists, managers and labels receiving actionable music marketing advice every Monday. Written by Andrew Southworth.
How many streams will your Meta ad campaign get you?
Meta ad campaigns for Spotify streams show a wide range of outcomes, from cost per conversion of $0.20 to $2.00 and streams per listener varying between 1.5 and 4. Algorithmic traction and engagement heavily influence results over time.
Read articleRecent issue
Please stop running music ads like this
Hey friends! I saw a large music industry content creator post a video talking about how artists could run Meta ads to promote their music. Given that this is very much my area of expertise, I was expecting to nitpick...
Recent issue
Why Spotify Followers Don't Matter
Spotify followers are not a reliable indicator of engagement or future streams. Instead, focus on saves, playlist adds, and streams per listener to measure and grow your active audience effectively.
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Latest videos
Recent YouTube breakdowns with summaries, transcripts, and practical takeaways you can search and revisit.
DistroKid Just Sold
DistroKid’s recent sale to a private equity firm raises important questions about the future of indie music distribution and what artists should expect next.
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Making My Band's Website with ChatGPT
Discover how AI can craft a sleek, modern band website from scratch, blending creative design with functional music and social media integration without costly monthly fees.
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I Made 1,100 Videos Last Month Using THIS Tool
Discover how FlowStage transforms music promotion by effortlessly creating diverse, engaging mini videos tailored for TikTok, Instagram, and ad campaigns with creative ease.
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Fast, privacy-friendly utilities for planning campaigns, analyzing royalties, and building better artist growth systems.
Spotify Royalty Calculator
Estimate streaming revenue by platform, country, currency, and your royalty share.
Open toolSpotify Playlist Deep Link Generator
Create links that open a specific track in playlist context for Spotify mobile and desktop users.
Open toolDistroKid Royalty Analyzer
Upload a royalty statement locally and inspect revenue by month, DSP, country, and payment per stream.
Open toolA smarter way to grow your music
Explore practical guides, videos, tools, and weekly music marketing ideas built to help artists make better decisions and turn attention into real fan growth.
Grow your music with a proven ad system
Learn the Meta ads and streaming growth playbooks Andrew uses across artists, labels, and agency campaigns.