01
Grow streams and listeners
Understand Spotify growth, release strategy, playlists, and the signals that turn attention into repeat listeners.
Explore Spotify growthJoin 18,000+ artists, managers and labels every Monday.
Hey, I'm Andrew Southworth.
I help music artists, managers, and record labels grow and monetize their fanbase with content, advertising, and practical systems.
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Choose what you want to improve
Pick the goal that is most useful right now. Each path combines practical guides, tools, and deeper resources.
02
Build a YouTube audience
Plan better videos, find topics worth making, and connect channel growth to your music and business.
Explore YouTube strategy03
Run better ad campaigns
Make clearer budget, targeting, creative, and measurement decisions for Meta ads and music campaigns.
Explore music advertising04
Understand royalties and catalog data
Model streaming income, inspect catalog metadata, and make royalty reports easier to understand.
Explore music royaltiesFree tools
Tools for artists and music marketers
Fast, privacy-friendly utilities for planning campaigns, analyzing royalties, and building better artist growth systems.
Free
Spotify Royalty Calculator
Estimate streaming revenue by platform, country, currency, and your royalty share.
Open toolFree
Streaming Royalty Machine
Visualize how streaming revenue moves through the DSP, recording, and songwriting royalty pools.
Open toolFree
Spotify Lookup Tool
Look up Spotify track metadata, artwork, popularity, album details, and artist context.
Open toolFree
DistroKid Royalty Analyzer
Upload a DistroKid CSV locally and analyze revenue, streams, platforms, countries, and artist splits.
Open toolFree
Meta Ads Spotify Forecast Tool
Forecast early Spotify signals, full-campaign outcomes, and ad set capacity from a Meta ads budget.
Open toolFree
Spotify AI Detector
Check whether an AI music detector predicts a Spotify track is human-made, pure AI, or processed AI.
Open toolVideos
Latest videos
Recent YouTube breakdowns with summaries, transcripts, and practical takeaways you can search and revisit.
Why Meta Ignores Some of Your Ads (and Other Questions You Asked)
A practical Q&A on the ad and tracking problems that can stall music campaigns—and how artists can make the most of a collaboration.
Watch
I Asked Boost Collective If They’re Legit
A candid conversation with Boost Collective’s Ronan on what makes music campaigns work—and why great marketing can’t rescue a song that doesn’t connect.
Watch
Why Spotify Trigger Cities Don't Matter
Spotify trigger cities can reveal useful patterns in music discovery, but treating them as a shortcut to global growth can waste your ad budget.
WatchGuides
Latest music marketing breakdowns
Practical strategy, industry analysis, and tactical guides for artists, managers, labels, and music marketers.
Spotify Excluding AI Generated Music From Algorithmic Playlists
Spotify will now be automatically identifying and labeling AI personas on their platform, and excluding them from editorial and algorithmic playlists.
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Spotify Loud & Clear 2026
Spotify’s 2026 Loud & Clear report reveals a growing streaming revenue pool, with indie artists receiving about half of the $11 billion paid out in 2025. The music landscape is more accessible, with more artists earning significant income than ever before.
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How to get 1 million streams in 2026
Build momentum by releasing 9 songs in a year, supported by consistent social media posts and multiple YouTube videos per track. Invest around $500 per song in targeted Meta ads to maximize streaming growth efficiently.
Read
Spotify's NEW Terms Of Service
Several large content creators have been claiming Spotify's new terms of service allows them to resell your music without compensation, use it to train AI and more – but is that true? The short answer is no. While Spotify did update their terms of service for users, this agreement does not apply to music uploaded...
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Join 18,000+ music artists, managers and labels receiving actionable music marketing advice every Monday. Written by Andrew Southworth.
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Explore practical guides, videos, tools, and weekly music marketing ideas built to help artists make better decisions and turn attention into real fan growth.