Practical guides and analysis from Andrew Southworth on music marketing tools, organized to help you find the most useful next step.
There are a seemingly infinite number of Spotify promotion services available online. To save you some time, here are the best Spotify promotion services that i've personally tried on my own music. Each of the companies on this list provide streams from real people, not bots. Results may vary but each of these companies are...
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Spotify Discovery Mode is a free music marketing tool designed to get you more streams from listeners who like music similar to yours. At the time of writing this Discovery Mode is in early testing and comes with its own set of requirements, and access is limited. However there are ways for you to get...
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In this podcast episode I talk to Adriel Rivera (Show Your Genius) about how to grow your music YouTube channel, since he's grown his to about 13,000 subscribers! We talk about content type, how long it takes, and how to stand out. We also talk about music marketing topics, and general life stuff as well....
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In this episode Anthony Pacheco from Simpl and I talk about using organic social media content and ads to market your music. Listen on your favorite Podcast platform Important Points: Andrew and Anthony talk about focusing on organic social media marketing first when starting out as an artist, especially if you have a limited budget. Engage authentically...
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At some point every artist will have to choose which music distribution company they use to distribute their music on streaming services. There are dozens of options out there but most artists ask if they should use CDBaby or DistroKid. In this comparison you'll learn: What CD Baby and DistroKid Have In Common Both CD...
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In this episode Kyle Markland and I talk about marketing your music with Facebook ads, how to get a better cost per conversion, how artists should think about risk, and more! Listen on your favorite Podcast platform Important Points: Andrew and Kyle are talking about how Facebook Ads Manager treats ToneDen and Hypeddit conversions differently,...
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Indie Music Academy is largely a music marketing education company, but aside from their courses they also offer both Spotify and TikTok promotion services. In this post i'm going to talk about my experience testing out their Spotify playlist music promotion service. Spotify playlisting is one of the most risky forms of music promotion because...
Read articleThere are a seemingly infinite number of Spotify promotion services available online. To save you some time, here are the best Spotify promotion services that i've personally tried on my own music. Each of the companies on this list provide streams from real people, not bots. Results may vary but each of these companies are...
Read articleSpotify Discovery Mode is a free music marketing tool designed to get you more streams from listeners who like music similar to yours. At the time of writing this Discovery Mode is in early testing and comes with its own set of requirements, and access is limited. However there are ways for you to get...
Read articleIn this podcast episode I talk to Adriel Rivera (Show Your Genius) about how to grow your music YouTube channel, since he's grown his to about 13,000 subscribers! We talk about content type, how long it takes, and how to stand out. We also talk about music marketing topics, and general life stuff as well....
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In this episode I spoke with Cassie Petrey, founder of Crowd Surf, who has worked on marketing campaigns for Backstreet Boys, Camila Cabello, Paramore and more! Listen on your favorite Podcast platform Important Points: Andrew and Cassie discuss focusing on video content over photos to gain exposure and build an audience online. Well-lit, non-pixelated videos tend...
Read articleIn this episode Anthony Pacheco from Simpl and I talk about using organic social media content and ads to market your music. Listen on your favorite Podcast platform Important Points: Andrew and Anthony talk about focusing on organic social media marketing first when starting out as an artist, especially if you have a limited budget. Engage authentically...
Read articleThere are a seemingly infinite number of Spotify promotion services available online. To save you some time, here are the best Spotify promotion services that i've personally tried on my own music. Each of the companies on this list provide streams from real people, not bots. Results may vary but each of these companies are...
Read articleAt some point every artist will have to choose which music distribution company they use to distribute their music on streaming services. There are dozens of options out there but most artists ask if they should use CDBaby or DistroKid. In this comparison you'll learn: What CD Baby and DistroKid Have In Common Both CD...
Read articleIn this episode Kyle Markland and I talk about marketing your music with Facebook ads, how to get a better cost per conversion, how artists should think about risk, and more! Listen on your favorite Podcast platform Important Points: Andrew and Kyle are talking about how Facebook Ads Manager treats ToneDen and Hypeddit conversions differently,...
Read articleIndie Music Academy is largely a music marketing education company, but aside from their courses they also offer both Spotify and TikTok promotion services. In this post i'm going to talk about my experience testing out their Spotify playlist music promotion service. Spotify playlisting is one of the most risky forms of music promotion because...
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DistroKid launched an app for iPhone that lets you distribute your music, see streaming data and check royalties right from your phone! DistroKid App Highlights DistroKid, a DIY distributor, has launched a new mobile app that allows artists signed up to the service to upload new releases, access streaming stats, edit metadata and more from...
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SubmitHub is a platform that connects music artists with curators. Jason Grishkoff is the founder of SubmitHub and in this video we have a chat about the platform and how music artists can use it to grow their fanbase. Get 10% off SubmitHub here: https://www.submithub.com/coupon/andrewsouthworth Listen on your favorite Podcast platform Important Points: Jason and...
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Ever wonder how PR works for music, when you should use it, and how it helps? Jon Anderson from Two Story Melody runs a music review blog and has also done a lot of work in the world of PR and music marketing. In this episode we talk about all that and more. Listen on...
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Spotify is once again introducing a new suite of tools that will have massive positive impacts for artists. Including short form Clips, release Countdowns, a new marketing tool called Showcase and more visibility to shows and merch. Let's take a look at it all! Spotify Clips Spotify Clips are short form, under 30 second vertical...
Read articleSpotify Discovery Mode is a free music marketing tool designed to get you more streams from listeners who like music similar to yours. At the time of writing this Discovery Mode is in early testing and comes with its own set of requirements, and access is limited. However there are ways for you to get...
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I've been using DistroKid for over 4 years to distribute over 70 songs to Spotify, Apple Music and the other DSP's. So not only am I very familiar with the platform, I'm very familiar with how much it costs to use DistroKid. DistroKid has plans ranging from $22.99 USD up to $1,349.99 USD per year....
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Spotify recently released a study they ran claiming Spotify Marquee delivers 10x more listeners per dollar than social ads on average. Is it true? Spotify Marquee Study Here's how Spotify structured their study. They worked with eight labels and distributors over a several month period. Artists ranged from 300,000 to 16 million monthly listeners, and...
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You've probably heard every online music marketer reiterate how important email marketing is for your music career. The problem is many of them don't say why it's important and what steps you should take to make it part of your arsenal. In this post i'm going to give you a beginner's guide to email marketing...
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Moonstrive Media is a digital music marketing agency that can help you promote your music using their network of SEO-grown playlists on Spotify and YouTube. SEO stands for ‘search engine optimization', and SEO playlists are grown by choosing a playlist title / cover / description that people find organically by searching keywords online. Spotify playlisting...
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In this podcast I chat with Groover co-founder Dorian Perron about how their platform works, how Groover differs from the competition and paths artists can take to get their music heard. Listen on your favorite Podcast platform Important Points: Dorian stresses the importance of musicians being a part of tight-knit local communities. This helps them...
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What kind of results can you expect from SubmitHub and PlaylistPush, and how do they compare? In this post i'm going to go over both platforms, how much they cost, how they work and the results of a $600 experiment I ran across both. I've ran dozens of campaigns on SubmitHub and 3 with PlaylistPush...
Read articleUse our handy-dandy calculator to calculate royalties for Spotify, Apple Music, YouTube Music, Deezer and more! Streaming Revenue Calculator Streaming Service: SpotifyApple MusicAmazon MusicDeezerYouTube MusicTidalPandoraDeezerSoundCloudiHeartRadioNapsterQobuzGaanaJioSaavnHungama MusicAnghami Number of Streams: Your Royalties Share (%): Select Stream Location: Worldwide (Average)North America (Average)– United States– Panama– Canada– Costa Rica– Dominican Republic– Honduras– El Salvador– Mexico– Nicaragua– GuatemalaEurope (Average)–...
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There are a LOT of ways to waste your music marketing budget nowadays. As an independent artist you probably aren't work with the biggest budget, so i'm going to share the 7 worst ways to spend your marketing budget as an independent artist. Keep in mind not all of these are necessarily bad as a...
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Feature.fm is a music marketing service provider that provides tools for people to market their music more effectively. They have a diverse selection of tools that may be useful to you as a music marketer and we're going to cover them all in this article. Feature FM's services can be broken up into two general...
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Spotify Marquee is a native advertising format inside of Spotify to premium users and free users. You can show a pop-up message inside the Spotify app showcasing your latest release to people who have engaged with your music, and you only pay for the people who click your ad. This is what it looks like:...
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If you want to be able to use Facebook ads to run conversion ads to promote your music on Spotify and other music platforms, you need to be able to own a domain name and properly set it up for iOS14. Prior to April 2021 you could run Facebook conversion ads for any website you...
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In this episode of Modern Music Marketing, Tom DuPree III and I talk about music marketing and Facebook Ads. Both Tom and I share a lot of videos on YouTube talking about music marketing, and both of us use Facebook Ads as the main way to promote our music. Here we share strategies and talk...
Read articleIn this podcast episode I talk to Adriel Rivera (Show Your Genius) about how to grow your music YouTube channel, since he's grown his to about 13,000 subscribers! We talk about content type, how long it takes, and how to stand out. We also talk about music marketing topics, and general life stuff as well....
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