Practical guides and analysis from Andrew Southworth on free music marketing, organized to help you find the most useful next step.
In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...
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In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...
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Spotify Discovery Mode is a free music marketing tool designed to get you more streams from listeners who like music similar to yours. At the time of writing this Discovery Mode is in early testing and comes with its own set of requirements, and access is limited. However there are ways for you to get...
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In this episode of Modern Music Marketing I talk to Llynks, a music artist in the trenches building a music career from scratch. Currently she has 40,000 monthly listeners on Spotify, 2,300 subscribers on YouTube, 3,500 on TikTok and more on other platforms. A lot of music marketing people talk about ‘building a community', but...
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A lot of artists and producers want to know how to make a living with music, and Benn Jordan (AKA The Flashbulb) has done exactly that. He has 145,000 monthly listeners on Spotify, 70,000 subscribers on YouTube, has been signed, toured, made music for TV & Film and also made music for commercials. In this...
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In this video I talk to Tommy Zee about how to make a living from music by making music for brands in advertisements. Tommy runs a company called Tommy Zee & Co where he's made music for brands like Nike, Google, Visa and more. He also teaches musicians how to get into this industry with...
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In this episode I talk to Courtney Hawkins about how to be a musician on YouTube. Courtney has an AWESOME YouTube channel doing music production and making beats, and has been featured by Native Instruments several times over the years. We talk about her path on YouTube, and what artists thinking about getting into YouTube...
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In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...
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In this episode I spoke with Cassie Petrey, founder of Crowd Surf, who has worked on marketing campaigns for Backstreet Boys, Camila Cabello, Paramore and more! Listen on your favorite Podcast platform Important Points: Andrew and Cassie discuss focusing on video content over photos to gain exposure and build an audience online. Well-lit, non-pixelated videos tend...
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In this episode Anthony Pacheco from Simpl and I talk about using organic social media content and ads to market your music. Listen on your favorite Podcast platform Important Points: Andrew and Anthony talk about focusing on organic social media marketing first when starting out as an artist, especially if you have a limited budget. Engage authentically...
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In this post I discuss making a six figure income with music, sync licensing, micro licensing and royalty collection with Eric Copeland of Make Music Income and Hello Composers. Listen on your favorite Podcast platform Important Points: Eric and Andrew both agree that it’s important to have a multiple income streams. Focusing on one initiative like Spotify will...
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In this episode I speak with Tia Tia & Ryan McMahon, who have written songs for Justin Bieber, Walk The Moon, Sabrina Carpenter, The Chainsmokers and more. They've managed to get to 700k monthly listeners on Spotify in about 9 months on their artist projects. Listen on your favorite Podcast platform Important Points: Ryan and...
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In this episode I chat with Noir Et Blanc Vie about being a music YouTuber, how to play the YouTube game, how sponsored videos can work, and how to diversify your music income. We also talk about synthesizers and other fun stuff along the way! If you aren't familiar with Noir Et Blanc Vie, he...
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In this episode Kyle Markland and I talk about marketing your music with Facebook ads, how to get a better cost per conversion, how artists should think about risk, and more! Listen on your favorite Podcast platform Important Points: Andrew and Kyle are talking about how Facebook Ads Manager treats ToneDen and Hypeddit conversions differently,...
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Evange Livanos and Zack Zarrillo own a full service music management company called Alternate Side that rakes in over 30 million Spotify streams per week. They manage artists like Caveton, Erra, Fit For A King, Chelsea Grin, guccihighwaters and many more. They do a lot more than just streaming, they support their artists. Listen on...
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In this episode of Modern Music Marketing I talk to Chaitha about how he grew his Spotify to 250,000 monthly listeners in only 2 years. We talk about Facebook ads, playlisting and his journey as an artist. Listen on your favorite Podcast platform Important Points: Taking inspiration from Alex Hormozi Chaitha advised listeners to not...
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Trey Xavier started as a writer at the blog Gear Gods, grew their YouTube channel to 237k subscribers and then purchased the brand from his employer. In this video we talk about that journey, what its like owning a music blog and other music industry secrets. Listen on your favorite Podcast platform Important Points: Andrew...
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In this episode Ayaz Hussain & I talk about how artists can promote their music for free using social media. We also discuss ad strategies, and how artists can make money with brand deals on their platforms. Listen on your favorite Podcast platform Important Points: Ayaz Hussain’s one-minute advice to artists? Create more micro content!...
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SubmitHub is a platform that connects music artists with curators. Jason Grishkoff is the founder of SubmitHub and in this video we have a chat about the platform and how music artists can use it to grow their fanbase. Get 10% off SubmitHub here: https://www.submithub.com/coupon/andrewsouthworth Listen on your favorite Podcast platform Important Points: Jason and...
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