Andrew Southworth

Find the right music growth system.

Topic hubs combine Andrew Southworth guides, Music Marketing Monday issues, YouTube videos, and tools into practical paths for the work you are doing now.

Content hubs

Start with the area closest to your current goal.

Each hub has a start-here recommendation, top resources, related tools, videos, and the full archive for that topic.

239 resources

Music Marketing Strategy

Release strategy, fan growth, promotion systems, and practical artist marketing for building demand around your music.

Start with the evergreen strategy guides, then use the newsletter issues for current tactics and the tools for planning specific campaigns.

109 Guides29 Videos99 Newsletter2 Tools

Latest: Please stop running music ads like this, Jun 29, 2026

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49 resources

Modern Music Marketing

Podcast interviews and show notes about music promotion, creator growth, streaming, ads, and artist business models.

Use this hub for migrated Music Growth Machine podcast episodes, interviews, and Modern Music Marketing show notes.

49 Guides

Latest: Music Ad Tips YOU Need (From A Profitable Record Label) feat. spiration music, Jul 8, 2025

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174 resources

Spotify Growth

Spotify growth, playlists, followers, streaming data, royalty math, and platform changes for artists and labels.

Use this hub to connect Spotify strategy with paid promotion, playlist context, release planning, and revenue expectations.

88 Guides23 Videos55 Newsletter8 Tools

Latest: Audience Research Tool, Jun 24, 2026

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61 resources

Meta Ads & Paid Growth

Meta ads, TikTok ads, YouTube ads, retargeting, conversion campaigns, and paid music marketing systems.

Begin with campaign structure and objective choices, then move into testing, forecasting, and offer-specific tools.

34 Guides12 Videos13 Newsletter2 Tools

Latest: Please stop running music ads like this, Jun 29, 2026

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121 resources

YouTube for Musicians

YouTube strategy, video marketing, creator growth, and searchable breakdowns for artists building long-term attention.

Browse the videos first for tactical breakdowns, then use related guides to turn attention into fans, streams, and leads.

53 Guides51 Videos16 Newsletter1 Tools

Latest: DistroKid Just Sold, Jul 9, 2026

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53 resources

Distribution & Catalog Operations

Distribution, DistroKid, release operations, royalties, and catalog administration.

Use this hub for distributor choices, catalog workflow, release metadata, reporting, and operational cleanup.

29 Guides4 Videos19 Newsletter1 Tools

Latest: DistroKid Just Sold, Jul 9, 2026

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27 resources

Royalties & Streaming Revenue

Royalty analysis, streaming payouts, revenue reporting, catalog performance, and payout-rate calculators.

Start with the calculators and royalty analyzer, then use the guides to understand what the numbers mean in practice.

12 Guides4 Videos9 Newsletter2 Tools

Latest: Spotify Royalty Calculator, Jun 19, 2026

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58 resources

Release Strategy

Pre-save strategy, launch planning, post-release promotion, and campaign planning for new music.

Use these resources when you are planning what happens before release day, launch week, and the months after.

31 Guides5 Videos21 Newsletter1 Tools

Latest: Spotify Lookup Tool, Jun 23, 2026

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42 resources

Playlists

Playlist pitching, deep links, playlist campaigns, and practical streaming context.

Use this hub to understand when playlists help, when they distract, and how to measure playlist-driven listening.

18 Guides3 Videos20 Newsletter1 Tools

Latest: Why Spotify Followers Don't Matter, Jun 1, 2026

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101 resources

TikTok & Social Content

TikTok, Instagram, short-form content, organic discovery, and turning attention into streaming or fan growth.

Browse experiments, platform comparisons, and content strategy ideas for making social content useful beyond vanity views.

60 Guides15 Videos26 Newsletter

Latest: Making My Band's Website with ChatGPT, Jul 3, 2026

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47 resources

Music Marketing Tools

Free calculators and utilities for artists, labels, managers, and music marketers.

Use these when you need a practical answer: royalty math, campaign forecasts, CSV reports, Spotify lookup, or smart planning.

32 Guides3 Videos4 Newsletter8 Tools

Latest: I Made 1,100 Videos Last Month Using THIS Tool, Jun 26, 2026

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101 resources

All Posts

101 Guides

Latest: Your First 1 Million Streams (Ultimate Guide), Aug 16, 2024

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48 resources

Free Music Marketing

48 Guides

Latest: How To Make It In Music feat. Ben Patterson, Dec 11, 2023

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48 resources

Organic

48 Guides

Latest: How To Make It In Music feat. Ben Patterson, Dec 11, 2023

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48 resources

Podcast

48 Guides

Latest: How To Make It In Music feat. Ben Patterson, Dec 11, 2023

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27 resources

Music Marketing Tools

27 Guides

Latest: Music Marketing For Major Record Labels feat Cassie Petrey, Nov 14, 2023

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21 resources

Guides

21 Guides

Latest: Your First 1 Million Streams (Ultimate Guide), Aug 16, 2024

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19 resources

General Info

These are general blog posts

19 Guides

Latest: How To Make It In Music feat. Ben Patterson, Dec 11, 2023

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17 resources

Facebook Ads

In these posts I talk about how you can use Facebook ads to market your music.

17 Guides

Latest: Your First 1 Million Streams (Ultimate Guide), Aug 16, 2024

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11 resources

Music Industry News

11 Guides

Latest: Spotify Will Stop Paying Royalties on 67% of Tracks in 2024, Nov 10, 2023

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9 resources

Distributors

9 Guides

Latest: Spotify Removed Music For Artificial Streaming?, Aug 15, 2024

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9 resources

Review

9 Guides

Latest: Review: AZ Studio Workstations – Elite Sit-Stand Studio Desk, Jan 2, 2024

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9 resources

Websites and Mailing Lists

9 Guides

Latest: DistroKid Acquired Bandzoogle, Sep 14, 2023

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7 resources

Other Streaming

7 Guides

Latest: Deezer's New ‘Artist Centric' Model, Sep 12, 2023

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7 resources

Releases

7 Guides

Latest: Black Hole, Jul 26, 2022

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6 resources

Featured

6 Guides

Latest: 8 Best Music Marketing Companies in 2026 (Promotion and Education), Apr 28, 2025

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5 resources

Paid Ads

5 Guides

Latest: Your First 1 Million Streams (Ultimate Guide), Aug 16, 2024

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5 resources

Selling Products

5 Guides

Latest: Drip Review: The Best Email Marketing Platform for Creators, Mar 21, 2023

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4 resources

Content Creator

Posts about being a content creator and the creator economy.

4 Guides

Latest: The Truth About YouTube Content ID for Indie Musicians, May 18, 2025

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3 resources

Business

Posts about my experience running my businesses.

3 Guides

Latest: Did Snoop Dogg Only Get Paid $45k For 1 Billion Streams?, Mar 7, 2025

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3 resources

Lyrics

3 Guides

Latest: Ocean Eyes, Aug 19, 2022

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3 resources

Reviews

Posts reviewing products or services that I use.

3 Guides

Latest: Hypeddit Review: Smart Links, Pre-saves, AI-Powered Ads and More, May 11, 2025

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3 resources

TikTok

3 Guides

Latest: Organic Music Marketing feat. Anthony Pacheco, Nov 10, 2023

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2 resources

Glossary

2 Guides

Latest: What is Spotify Release Radar?, Nov 2, 2024

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2 resources

Lists

2 Guides

Latest: The Best Spotify Promotion Services, Oct 21, 2023

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2 resources

Personal

2 Guides

Latest: Going Dark On Social Media As A Content Creator, Sep 22, 2023

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2 resources

Uncategorized

2 Guides

Latest: How To Make It In Music feat. Ben Patterson, Dec 11, 2023

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2 resources

Videos

2 Guides

Latest: Meta Ads For Music DSPs OTHER Than Spotify, May 2, 2025

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2 resources

Web 3.0

2 Guides

Latest: Best NFT Marketplaces for Music Creators, Feb 28, 2022

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1 resource

Analytics

1 Guides

Latest: Spotify Royalty Study: Premium vs Free User Pay Per Stream, Jun 8, 2024

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1 resource

Modern Music Marketing Podcast

1 Guides

Latest: Music Ad Tips YOU Need (From A Profitable Record Label) feat. spiration music, Jul 8, 2025

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1 resource

Productivity

Posts about productivity as a content creator and business owner.

1 Guides

Latest: Best Productivity Tools For Content Creators, Oct 4, 2023

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1 resource

SubmitHub

1 Guides

Latest: The Full Story of SubmitHub with Jason Grishkoff, May 5, 2023

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1 resource

Sync / Licensing

1 Guides

Latest: Six Figure Music Income & Sync Licensing feat. Eric Copeland (Make Music Income), Oct 10, 2023

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