The ULTIMATE Music Marketing Roadmap
Master your music marketing with a comprehensive roadmap that integrates release timing, social media tactics, and strategic advertising to grow your fanbase effectively.
Watch videoOrganic discovery
TikTok & Social Content
TikTok, Instagram, short-form content, organic discovery, and turning attention into streaming or fan growth.
60 Guides15 Videos26 Newsletter
Core guides
The strongest written resources for understanding the strategy behind this topic.
Your First 1 Million Streams (Ultimate Guide)
It is 100% feasible for you to get your first 1 million streams on your music in 1 year. All you need is good music, a hard work ethic and ideally some budget. This strategy revolves around 4 core principles: I can hear you cringing at the idea of making social media content already, but...
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How To Make It In Music feat. Ben Patterson
In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...
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Drip Review: The Best Email Marketing Platform for Creators
In this Drip review we cover the best features of Drip and how it's an amazing email marketing platform for music artists. Whether you're a music artist, YouTuber or social media influencer connecting with your fans and building a loyal audience is more important than ever. One of the best ways to do this is...
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How To Release Cover Songs with DistroKid
DistroKid makes it very easy for you to release cover songs on music distribution platforms like Spotify, Apple Music and the rest. In the past, this could be difficult because you'd have to go and secure the cover license yourself and ensure you kept up to date with your licensing. In this post i'll go...
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Facebook Ads for Spotify: Conversion Campaigns (Full Guide)
I've found Facebook ads to be the most effective way of growing my presence on streaming platforms like Spotify and Apple Music. It allows us to show our music to people interested in similar artists / genres and have access to Spotify on the Facebook / Instagram / Messenger ecosystem of placements. For my own...
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How To Build a Music Career from Scratch feat. Llynks
In this episode of Modern Music Marketing I talk to Llynks, a music artist in the trenches building a music career from scratch. Currently she has 40,000 monthly listeners on Spotify, 2,300 subscribers on YouTube, 3,500 on TikTok and more on other platforms. A lot of music marketing people talk about ‘building a community', but...
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Watch the practical breakdowns and experiments.
The ULTIMATE Music Marketing Roadmap
Master your music marketing with a comprehensive roadmap that integrates release timing, social media tactics, and strategic advertising to grow your fanbase effectively.
Watch video
What is the BEST Social Media Platform for Music Marketing?
Discover which social media platform truly drives organic growth for your music by exploring a real-world test comparing Instagram, TikTok, YouTube, and Facebook performance.
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How We Got 100k Monthly Listeners in 2 Weeks
Discover how a simple Instagram ad campaign ignited an artist’s debut EP, rapidly boosting monthly Spotify listeners through strategic paid promotion and algorithmic momentum.
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Newsletter issues connected to this topic.
Which social media platform is best for music marketing?
A social media experiment tested organic video performance across Instagram Reels, YouTube Shorts, Facebook Reels, and TikTok. Results showed Instagram Reels led in views and comments, while TikTok had the highest like rate but the lowest overall reach for this band’s content.
Read articleHow to get 1 million streams in 1 year
Combine paid and organic marketing with a $5,000 budget to release 9 singles in 2026, supported by 20 social posts and 2 YouTube videos per song. This approach builds on proven real-world data to help you reach 1 million streams.
Read articleHow to use TikTok ads to gain TikTok followers
Learn how to use TikTok ads to grow your follower count efficiently, with practical steps on setting up campaigns, targeting, budgeting, and ad creation. Understand when and why to invest in follower growth through paid ads.
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More tiktok & social content resources
Making My Band's Website with ChatGPT
Discover how AI can craft a sleek, modern band website from scratch, blending creative design with functional music and social media integration without costly monthly fees.
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I Made 1,100 Videos Last Month Using THIS Tool
Discover how FlowStage transforms music promotion by effortlessly creating diverse, engaging mini videos tailored for TikTok, Instagram, and ad campaigns with creative ease.
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I Posted 400+ Times on Social Media in 5 Weeks to Promote My Music (was it worth it?)
Discover how posting hundreds of times across multiple social platforms can impact your music promotion and what real results to expect from relentless social media effort.
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I Tested If TikTok Views Actually Create Spotify Streams
Discover how TikTok views translate into meaningful Spotify streams through a real-world experiment with no ads, virality, or direct artist promotion involved.
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How This Artist Grew to 25k Monthly Listeners for $0 Using TikTok feat. Flowstage / AZKAL
Discover how Rom Villarica organically grew his band AZKAL’s monthly listeners to impressive levels using TikTok and his custom platform Flowstage without spending a dime.
Watch videoShould you promote your music before it comes out?
Promoting your music before release often wastes budget and effort, as pre-save ads cost 3x more and organic hype rarely converts without an existing fanbase. Focus most marketing efforts on release day and after for better results.
Read articleWhat is the BEST Social Media Platform for Music Marketing?
Discover which social media platform truly drives organic growth for your music by exploring a real-world test comparing Instagram, TikTok, YouTube, and Facebook performance.
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How Music Artists Grow On Social Media feat. Dustin Boyer
Discover how music artists can authentically connect with fans and grow on social media by focusing on meaningful storytelling and strategic content hooks.
Watch video300+ social media posts per month?!
To boost exposure for their debut album, Andrew’s band launched an aggressive social posting strategy across YouTube Shorts, TikTok, and Instagram, totaling about 300 posts monthly. This approach targets new audiences through multiple niche TikTok accounts and trial Instagram Reels.
Read articleThe ULTIMATE Music Marketing Roadmap
Master your music marketing with a comprehensive roadmap that integrates release timing, social media tactics, and strategic advertising to grow your fanbase effectively.
Watch videoWhich social media platform is best for music marketing?
A social media experiment tested organic video performance across Instagram Reels, YouTube Shorts, Facebook Reels, and TikTok. Results showed Instagram Reels led in views and comments, while TikTok had the highest like rate but the lowest overall reach for this band’s content.
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How Music Artists Get Heard feat. Jesse Cannon
Discover how music artists can break through the noise by focusing on creativity, authentic engagement, and strategic experimentation beyond social media algorithms and trends.
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