The ULTIMATE Music Marketing Roadmap
Master your music marketing with a comprehensive roadmap that integrates release timing, social media tactics, and strategic advertising to grow your fanbase effectively.
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TikTok, Instagram, short-form content, and organic artist discovery.
60 Guides21 Videos26 Newsletter
Spotify's NEW Artist Verification Program (what it is, how to get it)
Discover Spotify’s new green checkmark verification that distinguishes real, active artists from AI-generated projects and what it means for your music career.
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Spotify For Artists Best New Feature
Discover Spotify for Artists’ powerful new song-level data feature that transforms how you track marketing impact and audience engagement with precision and ease.
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What is the BEST Social Media Platform for Music Marketing?
Discover which social media platform truly drives organic growth for your music by exploring a real-world test comparing Instagram, TikTok, YouTube, and Facebook performance.
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How To Launch A Music Marketing Ad Campaign in 3 Clicks (Aura Music Review)
Discover how Aura Music’s automated ad platform can launch a targeted music marketing campaign in just a few clicks, perfect for artists with modest budgets seeking effortless...
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The $5/day music marketing budget (exactly how I would do it)
Discover a smart $5/day Meta ads strategy to boost your music catalog by driving targeted listeners to a curated playlist that sparks meaningful algorithmic growth.
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Spotify Executive Explains How Spotify ACTUALLY Works feat. Sam Duboff
Discover how Spotify’s royalty system truly works, debunking common myths and revealing the evolving opportunities for artists in today’s streaming landscape.
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How to get 1 million streams in 2026
Build momentum by releasing 9 songs in a year, supported by consistent social media posts and multiple YouTube videos per track. Invest around $500 per song in targeted Meta ads to maximize streaming growth efficiently.
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Your First 1 Million Streams (Ultimate Guide)
It is 100% feasible for you to get your first 1 million streams on your music in 1 year. All you need is good music, a hard work ethic and ideally some budget. This strategy revolves around 4 core principles: I can hear you cringing at the idea of making social media content already, but...
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How To Make It In Music feat. Ben Patterson
In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...
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Spotify Is Turning Into YouTube?
Spotify is transforming into a video platform, allowing artists to upload full-length music videos and live performances directly to their profiles for the first time.
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I Posted 400+ Times on Social Media in 5 Weeks to Promote My Music (was it worth it?)
Discover how posting hundreds of times across multiple social platforms can impact your music promotion and what real results to expect from relentless social media effort.
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I Tested If TikTok Views Actually Create Spotify Streams
Discover how TikTok views translate into meaningful Spotify streams through a real-world experiment with no ads, virality, or direct artist promotion involved.
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How This Artist Grew to 25k Monthly Listeners for $0 Using TikTok feat. Flowstage / AZKAL
Discover how Rom Villarica organically grew his band AZKAL’s monthly listeners to impressive levels using TikTok and his custom platform Flowstage without spending a dime.
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This Company Has Paid Out $35 Million to Artists
Discover how Armada revolutionizes artist merchandise by expertly managing fulfillment, creative vision, and logistics to maximize artists’ focus on their craft and earnings.
Watch videoThe $5/day music marketing budget (exactly how I would do it)
Discover a smart $5/day Meta ads strategy to boost your music catalog by driving targeted listeners to a curated playlist that sparks meaningful algorithmic growth.
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Should you promote your music before it comes out?
Promoting your music before release often wastes budget and effort, as pre-save ads cost 3x more and organic hype rarely converts without an existing fanbase. Focus most marketing efforts on release day and after for better results.
Read articleSpotify's NEW Artist Verification Program (what it is, how to get it)
Discover Spotify’s new green checkmark verification that distinguishes real, active artists from AI-generated projects and what it means for your music career.
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These Producers Have 800+ Million Streams, Here's Their Advice for Artists... feat. Chapters
Discover how acclaimed producers Chapters transformed their passion into a thriving career by blending artistry, persistence, and strategic thinking in music and TV industries.
Watch videoWhat is the BEST Social Media Platform for Music Marketing?
Discover which social media platform truly drives organic growth for your music by exploring a real-world test comparing Instagram, TikTok, YouTube, and Facebook performance.
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How Music Artists Grow On Social Media feat. Dustin Boyer
Discover how music artists can authentically connect with fans and grow on social media by focusing on meaningful storytelling and strategic content hooks.
Watch video300+ social media posts per month?!
To boost exposure for their debut album, Andrew’s band launched an aggressive social posting strategy across YouTube Shorts, TikTok, and Instagram, totaling about 300 posts monthly. This approach targets new audiences through multiple niche TikTok accounts and trial Instagram Reels.
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Spotify and DistroKid's NEW Generative AI Tagging (is it enough?)
Spotify's new generative AI tagging via DistroKid offers artists a way to disclose AI contributions in music, but does it truly address the evolving challenges of AI in the...
Watch videoThe ULTIMATE Music Marketing Roadmap
Master your music marketing with a comprehensive roadmap that integrates release timing, social media tactics, and strategic advertising to grow your fanbase effectively.
Watch video
Use THESE Videos In Your Music Marketing Ads
Discover the most effective types of video ads that music artists are using right now to boost streaming conversions and engage fans across social platforms.
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Asking Random People at NAMM for Music Marketing Advice
Discover authentic music marketing insights from industry insiders at NAMM, revealing how genuine relationships and consistent effort can elevate your independent music career.
Watch videoWhich social media platform is best for music marketing?
A social media experiment tested organic video performance across Instagram Reels, YouTube Shorts, Facebook Reels, and TikTok. Results showed Instagram Reels led in views and comments, while TikTok had the highest like rate but the lowest overall reach for this band’s content.
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How DIY Artists Can Promote Their Music feat. Matt Bacon
Discover how indie artists can build a loyal fanbase and promote their music effectively through community, recognizable branding, and consistent content creation.
Watch videoHow To Launch A Music Marketing Ad Campaign in 3 Clicks (Aura Music Review)
Discover how Aura Music’s automated ad platform can launch a targeted music marketing campaign in just a few clicks, perfect for artists with modest budgets seeking effortless...
Watch videoSpotify For Artists Best New Feature
Discover Spotify for Artists’ powerful new song-level data feature that transforms how you track marketing impact and audience engagement with precision and ease.
Watch videoSpotify Executive Explains How Spotify ACTUALLY Works feat. Sam Duboff
Discover how Spotify’s royalty system truly works, debunking common myths and revealing the evolving opportunities for artists in today’s streaming landscape.
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13,800 Artists Generated $100k on Spotify in 2025
Discover how Spotify’s latest report reveals a growing number of artists breaking significant income milestones, reshaping the indie music economy in unprecedented ways.
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We've Spent $2 Million On Music Marketing... Here's What Works
Discover the hard-earned truths behind spending millions on music marketing and learn how to prioritize your efforts for the best campaign results and growth.
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How Music Artists Get Heard feat. Jesse Cannon
Discover how music artists can break through the noise by focusing on creativity, authentic engagement, and strategic experimentation beyond social media algorithms and trends.
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