How Music Artists Can Make a Week of Content in 1 Hour

On this video, I'm going to give you three super simple videos that you can record at scale to promote your music on social media. >> [music] >> Now, we're going to get into the first video in a sec, but I want to preface this by saying that every video you record should have some type of hook on it. So, meaning there're going to be some type of text on screen that either relates to the style of music you're doing or to the story behind the song or to something else that you think will hook people in to get them to stop scrolling. And so, I'm going to be bringing this up as we do the videos, but I just want you to get in that headspace right off the bat. You're not just recording videos and throwing them on social media, you have to do some type of processing to them in in the meantime. So, the first type of video that we're going to go over is the lip sync performance video, but I want to show you how I've been doing it. So, I did a video recently where I I walked through how I posted like 400 social media post in in the first five weeks of my band dropping their album. I'll link to that video here so you can check it out. But, um the first main category we're going to talk about is this like kind of lip sync performance video, which could be something like this. And this is literally just me sitting in my car and you can see someone here didn't like it. But, a lot of people did, right? Like this song genuinely found us new fans. Um and it got 37,000 views. And most of the time it didn't, right? There's also these videos that got and this is another example of that. I'll just pull up this one here. Um and this one only got 1,400 views, right? And this one got 1,000. So, but still 1,000 views, that's 1,000 people, 80 plus percent of them probably new people who have never interacted with us before hearing our song, right? And then this is spread across four platforms. You also get this on TikTok, you have it on Facebook, and YouTube Shorts in addition to Instagram. So, uh that's the that's the type of video and you've seen that a billion times. But, what I want to show you what makes it simple because you may have noticed there's a text track on here. Yes, but there is also lyrics on it as well. And a lot of people struggle with the lyrics. So, I wanted to just take a a couple minutes to show you the in my opinion the fastest way to do this. And this is not sponsored. I don't even think I have an affiliate code for this. But, I'm going to show you how to do it in something called Flow Stage. And I have covered Flow Stage in the past in this channel, but that's the desktop site. Flow Stage also has a mobile app. And so, all of these videos of me lip syncing and doing performance stuff were all recorded in the Flow Stage app. So, I'm going to start recording here. All right. So, on my phone I have the Flow Stage app and I've already loaded in a piece of audio. So, the way the app works is you load in your songs on the desktop app and you get your lyrics set up and everything on there. And it takes less than 5 minutes to load your song, get the sections, get the lyrics defined, and then you can load it up on the app here, which you also see on the side of the screen over here. Um and there's a few different controls, right? You can You can flip your camera. You can change the size of the video. You can also change the part of the song. Um you can import other takes and all this stuff. So, I'll get into some of those features in a second. But, the first thing you can do is you can just click record. And so, when I do this, it's going to let me do my lip sync video. >> [music] [music] [music] >> So, recording this can be a little cringey. Um but, the important part is that the final product looks uh feet looks better than it feels when you're doing it. And keep in mind that it's always going to be a little cringey, right? It The only time that's not cringey is if you're already successful, right? A lot of people if that are like successful aren't doing anything different from the small people that you think are cringey. It's just that they don't have the numbers and the positive reception to back them up, so you feel like they're cringey even though they're not doing anything different. Um so, that's my 10 cents on that. This video, I feel a little cringey, not going to lie. That's a normal part of the process and you just got to get over it. Um and but this is a video that that will will quickly I'll just click play on here so we can watch it together. And I wouldn't normally do it like this. I was multi recording blah blah blah making excuses because I'm cringing at myself, but I was multitasking, right? Um and it automatically got the lyrics on there and it I can go in and I can change the lyrics to be different formats. Um I can size them, I can color them, I can change the font, I can change the color. I get all these options to customize them, and then I can just save the video and get it like that. Um now, what you happens is after you've built up some different takes in here, I can go in and I think this might be a premium feature, but the app's like so cheap. I can go in and I can import from my take library. I can go in and grab um a couple of these takes. I'll just pick four for example, but a lot of times I'll pick two where I might have somewhere I'm playing guitar and somewhere I'm singing. Um I recorded these in the studio most recently, and then I can click do a composite edit. And I can either sync it to cut off of the lyrics. And now it's processing the video. And then we're going to get a final edited video. >> [music] >> So, in this case I picked the videos at random. These videos weren't filmed to go with each other, but you could queue up the thing to let you film multiple takes back-to-back so that they're designed to go together. Like some of them in there were like one lip sync, one guitar. Those I would normally cut together. Um or you could have two different camera angles or or whatever it is, right? Like you you get to pick with this. Um and like one thing you you I could imagine doing is well, what if I set this the colors of the room that I'm in here to be like I do the exact same thing three takes, but one the room's red, one the room's blue, one the room's regular like um regular lighting, whatever it is. And um that'd be kind of cool, right? It cuts between these different colors. I'm doing the exact same take. It's kind of a cool shot. And it's made super easy with this. And then I can easily in the future come back and just click reroll, and it's going to reroll the videos uh differently. So what that means is I can reuse basically the same video, but all the social media platforms are going to think it's a different video because it is a different video. To a normal person, they're going to be like, "Oh, that's kind of like that video they did like a week ago or two weeks ago, whatever it is." But so the purpose of this is that it allows you to extract so much value out of these time you're spending um recording videos, right? Cuz you you spend all this time recording these videos, and then a lot of times you just use them once. But what if you could use them five times? You now your recording sessions are five times more productive. So there's a whole bunch more in Flow State you can customize, but I just wanted to show you just a couple of videos that I have here. So I already showed you this one here that's just one take in the car. Um we also had uh this one, which is like a mashup of just different takes that I did. And I was able to like this is repurposed previous footage that I already used in other posts. So like several of these already been posted before, but here they're mashed up. And this video that's a mashup still got 1,200 views. So it just allowed me to just output another video using stuff I already recorded. Um this is another one that I did with screaming vocals and another part singing vocals and a guitar take here doing the breakdown and everything. And then I just threw a text hook on it when I upload the video to Tik Tok and then I downloaded that video uh and posted it across the other platforms. But, super simple video, right? This took me 2 minutes to record and I was able to post this video like three times because I could change the cut points and reuse footage. Um and it just allows me to get more more for my time, right? Cuz that's what we all want to do. And if you want to go make uh videos that take more time, you can still do that. Nothing in this video is trying to take away your right to make artistic videos. This is just to help you get more out of out of the time you're spending. The second category of videos is one that's actually right here is just staring at your freaking phone or just looking out into the world and putting your song over it and putting some text on it. And this is what this video is. And I'll turn the audio on. >> [music] [music] >> So, not even lip syncing in this one, just playing my band's songs. And I don't know. The The It just it works, right? I The reason why I did this is because I've seen a bunch of other artists do this. Sometimes they're looking at their phone, sometimes they're looking out at the world. There's also a bunch of non-artists doing this that are getting crazy volume of views. Um which I I forget which one of those I saw first, but like, you know, this video get no comments here, but it get five comments on Facebook. And it did get 1,200 views here, and then I did it again later and got 900 views. And again, this was also posted on Facebook, YouTube Shorts, and TikTok. So, recording a video of you just staring and putting a block of text on it could quite literally give you 2 to 5,000 views. Even if you don't have a big account. Just post it across the different platforms. So, it's such an easy thing to do to throw in the middle of everything else you're doing. I also did something back here. Um day three of watching you listen to my band's debut album, day two, day one. I did more on TikTok, but I didn't cross-post them all. 1,000 views, 980 views, 918 views. Um and on TikTok they got a couple hundred each, right? So, nothing crazy, but again, if you add all this up over the course of a year, it's hundreds or thousands of extra people that would have never otherwise heard your music just with a couple minutes of time recording a video that it is you don't even have to do anything in. You know what? I just remembered the video I saw. I don't know the name of the guy, but he recorded a video of um something along the lines of the hook was "I just spent 2 hours editing a a social media video, but I wanted to see if this video of me staring at the screen doing nothing would outperform it." And the video of him staring at the screen doing nothing got millions of views. The video he spent 2 hours on got a couple thousand. And um that's why these videos can be just just try it. Just do it. Because if this works for you, it's so stupidly simple to just make hundreds of these over the course of a year, even if you're posting them on an alt account. Who cares, right? If they get you views and they get people to find your music, who cares how low effort they are? Now, the third type of video you can make is one that actually doesn't require you at all. It's just a video that has either stock footage or alternative media that you're repurposing and chopping up and putting your music on it. And And an example of this would be like this video right here. It's just Let's turn off the audio. Just has like kind of vibey footage that fits the aesthetic of the song, right? This video I generated using a platform called Kaashi, which I think I've covered before, but I'll put a link in the description. I do have affiliate links for Kaashi. Same kind of thing. Um you see 1,200 views, 3,700 views. Another one, 2,100 views. And again, this is just on Instagram. They also got more views on other platforms. All these were Kaashi, but um going forward eventually I found the platform Flow State, which is the same thing that we have that app. Their desktop site allows you to make videos like that as well. Like for example, this video. Um you can see the difference is this one has lyrics that are a little more involved than the Kaashi, which I actually don't even know if it had lyrics. Um actually no, this one may actually be Kaashi, too. I've I've been I've used both these platforms. I know for a fact this one is Flow State. So you're getting vibey footage and putting the song under it and or syncing lyrics or not syncing lyrics on top of it. And sometimes people post these on their page. Sometimes people don't. They will make an alt account. For example, on TikTok it's very common to make a second account and post videos like this. Um but some people just post them on their own account, too. And because because it's social media and you're chopping up stuff and putting your music under it, it's generally considered fair use from from my knowledge. So you are you can use like video games or movies or TV shows, etc. Because you're editing a bunch of different footage together, short chunks, putting putting tagged audio on it. Um and the platforms seem to allow this this type of content with no issue. So in this case, this all stuff is this particular video, I I a lot of it is AI generated or it's stuff that isn't from like TV's and movies, it's from like social media clips or it's AI generated. Um but another similar example is this is like a visualizer. Like kind of an old school Winamp style visualizer. Um I forget what other artists did a video like this so I just found a way to make one of these videos and and copied their idea. Um and again same thing, it's just a vibey piece of footage that slap your music onto and you could crank out at scale if you see it does well. This video took less than a couple minutes to make. Um probably less than 1 minute honestly and again 1,000 views. Again, multiplied by four other platforms so it could be 2 to 5,000 views once you add in all those other places. So all in all, we have the lip sync performance videos which you could use the Flow State mobile app to accelerate that even faster. You have the staring off into space type of videos which you can do on your phone or you could also do in the Flow State app if you wanted to if there's certain features in there you want to help with it. Or you can use the stock footage alternative media which is like Kashi or Flow State as well. Or just editing it together from scratch in CapCut. Now when I previously did my 400 plus social media posts in in 5 weeks whatever that video was called which I'll I'll link at the end of the video. Um that a lot of people were saying things like "Man, you're killing art. Why are you just outputting a bunch of volume videos instead of making hand-crafted videos that you're putting time and effort into?" And the my reason for that is I don't want to make I don't want to spend all my time making social media videos. I like making music. I don't enjoy making videos like this. I don't hate doing this, but I would much rather be able to spend more time making music. Um I don't want to spend all my time just like making videos for social media. If that's what you want to do, great. And if you want to make very artistic things, great. But you're probably going to find that the amount of effort you put into a video does not equal the performance you get out of a video. It's not like you spend 10 times the time, you get 10 times the views. Um and so that's my take on it. If you want to spend time do it, but if you're like, I don't want to do all the social media stuff, this is a way, if you do the things in this video, you can spend less than an hour a week and have one to three posts a day. And that's not an exaggeration. You could easily have at least one post a day for the whole week, 7 days a week, for less than 1 hour of time a week with videos like this and probably other videos that I didn't even cover. So, if you want to see more about how I got over all right output over 400 videos on social media in 5 weeks, check out this video right here. And if you want to see how you can run ads to promote your music, check out this video down here. Thanks for watching. I'll see you in the next one. Bye.