Andrew Southworth
Playlist context

Playlists

Playlist pitching, deep links, playlist campaigns, and practical streaming context.

18 Guides3 Videos20 Newsletter1 Tools
Spotify Playlist Deep Link Generator thumbnail

Spotify Playlist Deep Link Generator

Did you know that you could create a link that would start playing a specific song on a Spotify playlist? This can be useful for artists looking to promote their song that got added to a playlist, or for playlist curators / labels to increase the amount of streams they get from the playlist. When...

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Useful tools

Calculators, lookups, and utilities that help you make the topic practical.

Spotify Playlist Deep Link Generator thumbnail

Spotify Playlist Deep Link Generator

Did you know that you could create a link that would start playing a specific song on a Spotify playlist? This can be useful for artists looking to promote their song that got added to a playlist, or for playlist curators / labels to increase the amount of streams they get from the playlist. When...

Use tool
Core guides

The strongest written resources for understanding the strategy behind this topic.

Spotify Playlist TN 2 2022

How to Grow Spotify Playlists with Facebook Ads

I have over 30,000 followers on my network of Spotify playlists, and I grew most of them using Facebook ads. Similar to how you would promote your music on Spotify using Facebook conversion campaigns, you can do the same thing to promote your playlists. Here's the process in a nutshell: Run a Facebook conversion campaign...

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Playlist-Promotion.com Review
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Playlist-Promotion.com Spotify Review: Real Results

Recently I had the chance to review Playlist-Promotion.com's Spotify playlist service. If you're reading this, chances are that you searched for ‘playlist-promotion review' (or something similar), and you're wondering if they're legit. Yes, from the data in this campaign I can say that Playlist Promotion's Spotify playlisting service is safe to use and completely legit....

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YouGrow-Promo-Review-2023-TN3
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YouGrow Promo Spotify Review: Real Results

YouGrow Promo is a digital music marketing agency providing Spotify playlist services, YouTube ad services and TikTok / Instagram influencer services. In this post i'll be reviewing their Spotify playlisting service specifically and showing you my results. Spotify playlisting is one of the riskiest forms of music marketing because you have no idea how the...

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Videos

Watch the practical breakdowns and experiments.

Music Marketing Monday

Newsletter issues connected to this topic.

Music Marketing Monday newsletter by Andrew Southworth

How to build and promote your own Spotify playlists

Learn how to build Spotify playlists that rank organically with specific themes, attractive artwork, and popular tracks. Discover practical ways to promote your playlists using Facebook ads, social media, and strategic curation to reach your target audience effectively.

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Music Marketing Monday newsletter by Andrew Southworth

How to trigger Spotify algorithmic playlists

Learn how to trigger Spotify’s most valuable algorithmic playlists like Release Radar and Discover Weekly by hitting specific engagement thresholds and using high-quality sources such as Facebook ads or organic promotion to drive streams, listeners, and saves.

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Music Marketing Monday newsletter by Andrew Southworth

Why Spotify Followers Don't Matter

Spotify followers are not a reliable indicator of engagement or future streams. Instead, focus on saves, playlist adds, and streams per listener to measure and grow your active audience effectively.

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Latest resources

More playlists resources

Music Marketing Monday newsletter by Andrew Southworth

Why Spotify Followers Don't Matter

Spotify followers are not a reliable indicator of engagement or future streams. Instead, focus on saves, playlist adds, and streams per listener to measure and grow your active audience effectively.

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Music Marketing Monday newsletter by Andrew Southworth

Why active listeners matter

Active listeners intentionally seek out your music and engage deeply, while passive listeners hear your songs through playlists. Understanding this distinction helps prioritize marketing efforts toward fans who truly support your career long-term.

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Music Marketing Monday newsletter by Andrew Southworth

Spotify's New Terms Of Service - Is It Bad?

Spotify’s updated Terms of Service apply only to user-uploaded content like playlist art and profile pictures, not to the music itself. Misinterpretations have caused unnecessary concern among artists about AI training and unauthorized use of their songs.

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Music Marketing Monday newsletter by Andrew Southworth

How the Spotify algorithm actually works

Spotify’s algorithm combines collaborative filtering, audio analysis, and web crawling to match songs with listeners most likely to enjoy them. Understanding these elements helps you target the right audience and improve your chances of playlist placement.

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