The ULTIMATE Music Marketing Roadmap
Master your music marketing with a comprehensive roadmap that integrates release timing, social media tactics, and strategic advertising to grow your fanbase effectively.
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Playlists
Playlist pitching, deep links, playlist campaigns, and streaming context.
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The $5/day music marketing budget (exactly how I would do it)
Discover a smart $5/day Meta ads strategy to boost your music catalog by driving targeted listeners to a curated playlist that sparks meaningful algorithmic growth.
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How to build and promote your own Spotify playlists
Learn how to build Spotify playlists that rank organically with specific themes, attractive artwork, and popular tracks. Discover practical ways to promote your playlists using Facebook ads, social media, and strategic curation to reach your target audience effectively.
Read articleHow to trigger Spotify algorithmic playlists
Learn how to trigger Spotify’s most valuable algorithmic playlists like Release Radar and Discover Weekly by hitting specific engagement thresholds and using high-quality sources such as Facebook ads or organic promotion to drive streams, listeners, and saves.
Read articleWhy Spotify Followers Don't Matter
Spotify followers are not a reliable indicator of engagement or future streams. Instead, focus on saves, playlist adds, and streams per listener to measure and grow your active audience effectively.
Read articleWhy active listeners matter
Active listeners intentionally seek out your music and engage deeply, while passive listeners hear your songs through playlists. Understanding this distinction helps prioritize marketing efforts toward fans who truly support your career long-term.
Read articleShould you send fans to a Spotify song, playlist or profile?
Deciding whether to send fans to a Spotify song, playlist, album, or profile depends on your goals. Each option offers different engagement patterns and algorithmic benefits, so choosing the right destination can impact your streaming and fan growth strategy.
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Spotify Playlist Deep Link Generator
Did you know that you could create a link that would start playing a specific song on a Spotify playlist? This can be useful for artists looking to promote their song that got added to a playlist, or for playlist curators / labels to increase the amount of streams they get from the playlist. When...
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How To Make It In Music feat. Ben Patterson
In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...
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The Best Spotify Promotion Services
There are a seemingly infinite number of Spotify promotion services available online. To save you some time, here are the best Spotify promotion services that i've personally tried on my own music. Each of the companies on this list provide streams from real people, not bots. Results may vary but each of these companies are...
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Why Spotify Followers Don't Matter
Spotify followers are not a reliable indicator of engagement or future streams. Instead, focus on saves, playlist adds, and streams per listener to measure and grow your active audience effectively.
Read articleThe $5/day music marketing budget (exactly how I would do it)
Discover a smart $5/day Meta ads strategy to boost your music catalog by driving targeted listeners to a curated playlist that sparks meaningful algorithmic growth.
Watch videoThe ULTIMATE Music Marketing Roadmap
Master your music marketing with a comprehensive roadmap that integrates release timing, social media tactics, and strategic advertising to grow your fanbase effectively.
Watch videoWhy active listeners matter
Active listeners intentionally seek out your music and engage deeply, while passive listeners hear your songs through playlists. Understanding this distinction helps prioritize marketing efforts toward fans who truly support your career long-term.
Read articleShould you send fans to a Spotify song, playlist or profile?
Deciding whether to send fans to a Spotify song, playlist, album, or profile depends on your goals. Each option offers different engagement patterns and algorithmic benefits, so choosing the right destination can impact your streaming and fan growth strategy.
Read articlePlaylisting vs Ads for Spotify Promotion
Comparing 3rd party playlist promotion and Meta ads on Spotify reveals key differences in listener engagement and long-term fan growth potential for music marketing strategies.
Read articleSpotify's New Terms Of Service - Is It Bad?
Spotify’s updated Terms of Service apply only to user-uploaded content like playlist art and profile pictures, not to the music itself. Misinterpretations have caused unnecessary concern among artists about AI training and unauthorized use of their songs.
Read articleHow the Spotify algorithm actually works
Spotify’s algorithm combines collaborative filtering, audio analysis, and web crawling to match songs with listeners most likely to enjoy them. Understanding these elements helps you target the right audience and improve your chances of playlist placement.
Read articlePromoting Your Own Playlists On Spotify (and other DSPs)
Learn how to create and promote themed playlists on Spotify and other DSPs to engage listeners and boost streams. Tailor your playlist names, themes, and ads to target specific audiences and maximize ad performance.
Read articleLets Decode The Spotify Algorithm Together... Again
Understanding Spotify’s algorithm requires ongoing data collection as its factors evolve. Recent insights highlight the importance of streams in the past 28 days and the growing role of radio and Discovery Mode in playlist placements.
Read articleSpotify Playlist Deep Link Generator
Did you know that you could create a link that would start playing a specific song on a Spotify playlist? This can be useful for artists looking to promote their song that got added to a playlist, or for playlist curators / labels to increase the amount of streams they get from the playlist. When...
Use toolWhat is Spotify Release Radar?
What Is Release Radar? Release Radar is an algorithmic playlist on the music DSP Spotify designed to show you new music from artists you follow alongside some new songs the algorithmic thinks you'll like. The official description on Spotify is “Catch all the latest music from artists you follow, plus new singles picked for you....
Read articleMatchfy Review
Matchfy is a music marketing platform that connects artists and playlist curators in a unique way. Instead of paying per submission, you pay one monthly fee and can submit to as many playlists as you like. On the surface it seems enticing, but there are some serious drawbacks to their approach and we're going to...
Read articleWhy artist.tools is awesome for artists, labels and curators
Artist.tools helps musicians, labels, and curators research Spotify playlists for legitimacy, track follower growth, and find playlist contact info. It offers affordable analytics features that support smarter playlist pitching and marketing decisions.
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Stop Wasting Money On Spotify Playlists For Music Marketing
I've seen countless artists talk about how Spotify playlists and Spotify playlisting is the bulk of their music marketing strategy. But in my opinion this is a massive waste of time and money in most cases. There are a lot of situations where playlisting makes sense but it should never be used as the foundation...
Read article“Spotify Killer” TikTok Music Is Dead Already, and more news
TikTok Music is shutting down for good, Spotify has added AI playlist creation, Canada wants some streaming money and thousands of music videos have vanished off of YouTube. Automatic Transcript (may have errors):00:00 So some crazy things have gone down in the music industry in the past week or so, including TikTok Music shutting down...
Read articleShould artists use Spotify Discovery Mode?
Spotify Discovery Mode lets artists opt-in songs for algorithmic playlist promotion in exchange for a 30% commission on streams. It’s typically available to artists with 5k-10k monthly listeners and can boost stream growth significantly.
Read articleInside a $730 music streaming ad campaign
A $730 USD ad campaign in July 2024 promoted a song that reached 22,000 Spotify streams, 1,636 saves, and 1,796 playlist adds within a month, showing steady growth and algorithmic playlist traction.
Read article1.6 billion streams in the past year
An artist with over 1.6 billion Spotify streams in the past year shows that the majority of streams come from fans’ own playlists and libraries, not editorial playlists. Only 13% of listeners are active but they generate over 80% of monthly streams.
Read articleThis Spotify bot scam keeps getting worse
A growing Spotify bot scam adds thousands of songs daily to playlists, generating fake streams that mislead artists into paying for worthless promotion. Spotify’s current crackdown punishes artists unfairly, while the root problem remains unresolved.
Read articleHow to build and promote your own Spotify playlists
Learn how to build Spotify playlists that rank organically with specific themes, attractive artwork, and popular tracks. Discover practical ways to promote your playlists using Facebook ads, social media, and strategic curation to reach your target audience effectively.
Read articleCalling All Playlist Curators
Playlist curators play a crucial role in music discovery and audience growth. Connecting with the right curators can open doors to new listeners and meaningful exposure for your tracks.
Read articleHow To Make It In Music feat. Ben Patterson
In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...
Read articleApple Music & Apple Music for artists
Apple Music holds about 15% of the streaming market, offering a unique algorithm focused on repeat listens and playlist engagement. Understanding its features can help artists tailor their promotion strategies effectively alongside Spotify.
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