Andrew Southworth
Streaming growth

Spotify Growth

Spotify growth, playlists, followers, streaming data, royalty math, and platform changes for artists and labels.

88 Guides24 Videos56 Newsletter8 Tools
Use Spotify tools
Useful tools

Calculators, lookups, and utilities that help you make the topic practical.

Spotify Lookup Tool thumbnail

Spotify Lookup Tool

Paste a Spotify song link to view track metadata, artwork, popularity, album details, and artist context.

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Core guides

The strongest written resources for understanding the strategy behind this topic.

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How To Make It In Music feat. Ben Patterson

In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...

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Spotify Algorithms Swirling Green
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The Best Spotify Promotion Services

There are a seemingly infinite number of Spotify promotion services available online. To save you some time, here are the best Spotify promotion services that i've personally tried on my own music. Each of the companies on this list provide streams from real people, not bots. Results may vary but each of these companies are...

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DistroKid Cover Songs

How To Release Cover Songs with DistroKid

DistroKid makes it very easy for you to release cover songs on music distribution platforms like Spotify, Apple Music and the rest. In the past, this could be difficult because you'd have to go and secure the cover license yourself and ensure you kept up to date with your licensing. In this post i'll go...

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Spotify Playlist TN 2 2022

How to Grow Spotify Playlists with Facebook Ads

I have over 30,000 followers on my network of Spotify playlists, and I grew most of them using Facebook ads. Similar to how you would promote your music on Spotify using Facebook conversion campaigns, you can do the same thing to promote your playlists. Here's the process in a nutshell: Run a Facebook conversion campaign...

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Videos

Watch the practical breakdowns and experiments.

Music Marketing Monday

Newsletter issues connected to this topic.

Music Marketing Monday newsletter by Andrew Southworth

How to get 1 million streams in 1 year

Combine paid and organic marketing with a $5,000 budget to release 9 singles in 2026, supported by 20 social posts and 2 YouTube videos per song. This approach builds on proven real-world data to help you reach 1 million streams.

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Music Marketing Monday newsletter by Andrew Southworth

How to Avoid Music Marketing Scams

Scams in the music industry often promise results they can’t deliver, like fake streams or followers. Learn how to spot red flags and protect your money by understanding what legitimate services actually provide.

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Latest resources

More spotify growth resources

Spotify Lookup Tool thumbnail

Spotify Lookup Tool

Paste a Spotify song link to view track metadata, artwork, popularity, album details, and artist context.

Use tool
Spotify Is Turning Into YouTube? YouTube thumbnail

Spotify Is Turning Into YouTube?

Spotify is transforming into a video platform, allowing artists to upload full-length music videos and live performances directly to their profiles for the first time.

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Music Marketing Monday newsletter by Andrew Southworth

Why Spotify Followers Don't Matter

Spotify followers are not a reliable indicator of engagement or future streams. Instead, focus on saves, playlist adds, and streams per listener to measure and grow your active audience effectively.

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