Music marketing articles, tools, and analysis. Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
Try Spotify, Meta ads, royalties, or YouTube.
Latest posts
Showing 265-288 of 339
You've probably heard every online music marketer reiterate how important email marketing is for your music career. The problem is many of them don't say why it's important and what steps you should take to make it part of your arsenal. In this post i'm going to give you a beginner's guide to email marketing...
Read article
Moonstrive Media is a digital music marketing agency that can help you promote your music using their network of SEO-grown playlists on Spotify and YouTube. SEO stands for ‘search engine optimization', and SEO playlists are grown by choosing a playlist title / cover / description that people find organically by searching keywords online. Spotify playlisting...
Read article
DistroKid makes it very easy for you to release cover songs on music distribution platforms like Spotify, Apple Music and the rest. In the past, this could be difficult because you'd have to go and secure the cover license yourself and ensure you kept up to date with your licensing. In this post i'll go...
Read article
Every year Spotify ‘wraps' up your listening habits for the year in an experience they call Spotify Wrapped. Spotify Wrapped shows music fans who their favorite artists were all year, what genres they listened to the most and what songs they had on repeat. It typically also has some unique statistics where you can see...
Read article
Spotify audiobooks are here, and they have some serious positive implications for the music industry if Spotify chooses to integrate them. Four months ago CEO Daniel Ek outlined Spotify's intentions to double down on audiobooks during Spotify's Investor's Day, and at least in the United States that day has finally come. While this is certainly...
Read article
Every music marketing campaign should include some type of organic music marketing strategy even if you're utilizing paid methods as well. While organic strategies can be slow they generally compound over time and will typically also improve the result of your paid marketing campaigns. What is organic music marketing? Organic music marketing is a strategy...
Read article
Facebook ads are one of the most effective ways to promote your music as an independent artist, big or small. There are several types of campaigns you can run, but many artists want to use Facebook ads to promote their music on Spotify and other streaming services (and they should, it works incredibly well). One...
Read article
Releasing high quality music on a consistent basis is one of the most important aspects of any music marketing strategy. The rate you release music will not only determine how well you hold your audiences attention, but also how you time your social media, advertising and influencer / curator marketing. Due to this importance many...
Read article
Choosing the right website builder is essential for musicians wanting to showcase music, sell merch, and engage fans. This guide reviews six platforms, highlighting their strengths and suitability for different needs and budgets.
Read article
In this podcast I chat with Groover co-founder Dorian Perron about how their platform works, how Groover differs from the competition and paths artists can take to get their music heard. Listen on your favorite Podcast platform Important Points: Dorian stresses the importance of musicians being a part of tight-knit local communities. This helps them...
Read article
What kind of results can you expect from SubmitHub and PlaylistPush, and how do they compare? In this post i'm going to go over both platforms, how much they cost, how they work and the results of a $600 experiment I ran across both. I've ran dozens of campaigns on SubmitHub and 3 with PlaylistPush...
Read article
Audius is a blockchain based music platform with lofty goals. Their goal is a future where music fans directly support the artists they love directly, with no middle-man and instant payments. Artists upload music to the platform for free, listeners consume it and pay artists directly, and listeners can make money by sharing and engaging...
Read article
Did you know you can schedule Instagram and Facebook posts, images, videos and stories for free? There are a lot of services that will charge a subscription fee to do this exact task and a lot of artists use them, but for many people it's not necessary. Some of you may be wondering why someone...
Read article
Stream it here: https://streamandrew.com/oceaneyes.OWE Want a FREE signed CD? Get one here. https://andrewsouthworth.com/checkouts/doublethink-cd/ Ocean Eyes Lyrics: Trust me, if I had the choice, had the choice I would go way back to when IHad nothing to do, there was nothing to proveThere was nothing but me and you But now it's long days, long nights,...
Read article
I have over 30,000 followers on my network of Spotify playlists, and I grew most of them using Facebook ads. Similar to how you would promote your music on Spotify using Facebook conversion campaigns, you can do the same thing to promote your playlists. Here's the process in a nutshell: Run a Facebook conversion campaign...
Read article
In this post we're going to talk about if its possible to profit from Spotify streams when using Facebook ads to promote your music. The answer is yes. Promoting Spotify with Facebook Ads If you aren't familiar with how I use Facebook ads to promote my music on Spotify (and Apple Music, etc), i'll give...
Read article
In May 2022 I managed to sell over 100 CD's, and in this post i'm going to show you how. Specifically I sold 118 CD's to about 78 fans. Many of you might be asking, “who is still buying and listening to CD's in 2022, when music streaming is so convenient?”, but in 2021 over...
Read article
The first step to getting people to listen to your music is to release it on all major platforms, such as Spotify, Apple Music, iTunes and more. Whether you're a new artist and you want to release your first song, or you've been making music for a while but never finalized it and released it,...
Read article
Listen on your favorite music platform here: https://streamandrew.com/black-hole.OWE Eye to Eye Lyrics: One day you realizeWe come from different livesYou'll never see our liesWe'll never see your cries Pass alongSilent we areDutiful but strayCast asideIn the frayI am nothing but afraid We come from different livesWe don't see eye to eyeWe come from different livesOne...
Read articleClick here to listen on your favorite platform: https://streamandrew.com/black-hole.OWE Black Hole Lyrics: Pure heartInnocentTwisted and differentEmotionalI'll take advantage though When I see into your eyesI can feel the dark insideIf I crawl into your soulI'll be filling the black hole My DarkPassengerIs just the messengerHopelessSacrificeI'll be there to take your life I'll wrap you up...
Read article
Use our handy-dandy calculator to calculate royalties for Spotify, Apple Music, YouTube Music, Deezer and more! Streaming Revenue Calculator Streaming Service: SpotifyApple MusicAmazon MusicDeezerYouTube MusicTidalPandoraDeezerSoundCloudiHeartRadioNapsterQobuzGaanaJioSaavnHungama MusicAnghami Number of Streams: Your Royalties Share (%): Select Stream Location: Worldwide (Average)North America (Average)– United States– Panama– Canada– Costa Rica– Dominican Republic– Honduras– El Salvador– Mexico– Nicaragua– GuatemalaEurope (Average)–...
Read article
Getting on Spotify's Discover Weekly algorithmic playlist is a big deal for music artists. As of right now i've gotten over 430,000 streams from Discover Weekly for my solo music alone. But how do you actually get on Discover Weekly? Spotify doesn't officially say what it takes, but we did some independent research and found...
Read article
The first time I went to order custom CD's for one of my albums I found the process overwhelming, and I made a lot of mistakes. Now that i've gone through the motions several times I thought i'd document it in the hopes of making your life easier. Here's the summary of the whole process...
Read article
My 5th studio album Doublethink is officially coming April 29th, 2022! Every release is exciting but albums are extra special to me because to me they feel like landmarks, lines in the sand, and represent the beginning / end of an era. Doublethink includes 19 songs, 12 of which were released as singles over the...
Read article