Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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In this episode I talk with Alex Bochel about how he used Facebook ads to get over 1 million streams on Spotify and grow his own network of Spotify playlists. Listen on your favorite Podcast platform Important Points: Utility playlists are a great tool for musicians. By doing so, Alex got more Spotify streams and...
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Spotify is once again introducing a new suite of tools that will have massive positive impacts for artists. Including short form Clips, release Countdowns, a new marketing tool called Showcase and more visibility to shows and merch. Let's take a look at it all! Spotify Clips Spotify Clips are short form, under 30 second vertical...
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Spotify Discovery Mode is a free music marketing tool designed to get you more streams from listeners who like music similar to yours. At the time of writing this Discovery Mode is in early testing and comes with its own set of requirements, and access is limited. However there are ways for you to get...
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DistroKid offers annual plans from $22.99 to $1,349.99, with unlimited uploads and distribution to over 100 stores. The Musician Plus plan at $39.99 provides key features like release date scheduling and synced lyrics, essential for marketing your music effectively.
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Spotify is making a subtle change to the way you save songs to your library that may have implications for music artists, in a good way (I think). The TLDR is that Spotify is dropping the heart button that people use right now to save songs to their library and their “Liked songs' playlist. The...
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My song Chains has generated 1,556,335 streams, but how much money did this actually generate? In this post i'll walk you through where these streams came from, what countries and calculate the average payment per stream. Background & Streaming Services We released Chains around September of 2020 and ran an initial marketing budget of $600...
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Spotify recently released a study they ran claiming Spotify Marquee delivers 10x more listeners per dollar than social ads on average. Is it true? Spotify Marquee Study Here's how Spotify structured their study. They worked with eight labels and distributors over a several month period. Artists ranged from 300,000 to 16 million monthly listeners, and...
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AI generated artwork has been all the rage this year, largely due to the hype around DALL-E 2. While DALL-E 2 is now open, at first it was a closed beta so I ended up tinkering with Midjourney instead. If you have no idea what i'm talking about, AI generated artwork is SUPER cool. You...
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You've probably heard every online music marketer reiterate how important email marketing is for your music career. The problem is many of them don't say why it's important and what steps you should take to make it part of your arsenal. In this post i'm going to give you a beginner's guide to email marketing...
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Moonstrive Media is a digital music marketing agency that can help you promote your music using their network of SEO-grown playlists on Spotify and YouTube. SEO stands for ‘search engine optimization', and SEO playlists are grown by choosing a playlist title / cover / description that people find organically by searching keywords online. Spotify playlisting...
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DistroKid makes it very easy for you to release cover songs on music distribution platforms like Spotify, Apple Music and the rest. In the past, this could be difficult because you'd have to go and secure the cover license yourself and ensure you kept up to date with your licensing. In this post i'll go...
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Every year Spotify ‘wraps' up your listening habits for the year in an experience they call Spotify Wrapped. Spotify Wrapped shows music fans who their favorite artists were all year, what genres they listened to the most and what songs they had on repeat. It typically also has some unique statistics where you can see...
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Spotify audiobooks are here, and they have some serious positive implications for the music industry if Spotify chooses to integrate them. Four months ago CEO Daniel Ek outlined Spotify's intentions to double down on audiobooks during Spotify's Investor's Day, and at least in the United States that day has finally come. While this is certainly...
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Every music marketing campaign should include some type of organic music marketing strategy even if you're utilizing paid methods as well. While organic strategies can be slow they generally compound over time and will typically also improve the result of your paid marketing campaigns. What is organic music marketing? Organic music marketing is a strategy...
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Facebook ads are one of the most effective ways to promote your music as an independent artist, big or small. There are several types of campaigns you can run, but many artists want to use Facebook ads to promote their music on Spotify and other streaming services (and they should, it works incredibly well). One...
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Releasing high quality music on a consistent basis is one of the most important aspects of any music marketing strategy. The rate you release music will not only determine how well you hold your audiences attention, but also how you time your social media, advertising and influencer / curator marketing. Due to this importance many...
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Choosing the right website builder is essential for musicians wanting to showcase music, sell merch, and engage fans. This guide reviews six platforms, highlighting their strengths and suitability for different needs and budgets.
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In this podcast I chat with Groover co-founder Dorian Perron about how their platform works, how Groover differs from the competition and paths artists can take to get their music heard. Listen on your favorite Podcast platform Important Points: Dorian stresses the importance of musicians being a part of tight-knit local communities. This helps them...
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What kind of results can you expect from SubmitHub and PlaylistPush, and how do they compare? In this post i'm going to go over both platforms, how much they cost, how they work and the results of a $600 experiment I ran across both. I've ran dozens of campaigns on SubmitHub and 3 with PlaylistPush...
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Audius is a blockchain based music platform with lofty goals. Their goal is a future where music fans directly support the artists they love directly, with no middle-man and instant payments. Artists upload music to the platform for free, listeners consume it and pay artists directly, and listeners can make money by sharing and engaging...
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Did you know you can schedule Instagram and Facebook posts, images, videos and stories for free? There are a lot of services that will charge a subscription fee to do this exact task and a lot of artists use them, but for many people it's not necessary. Some of you may be wondering why someone...
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Stream it here: https://streamandrew.com/oceaneyes.OWE Want a FREE signed CD? Get one here. https://andrewsouthworth.com/checkouts/doublethink-cd/ Ocean Eyes Lyrics: Trust me, if I had the choice, had the choice I would go way back to when IHad nothing to do, there was nothing to proveThere was nothing but me and you But now it's long days, long nights,...
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I have over 30,000 followers on my network of Spotify playlists, and I grew most of them using Facebook ads. Similar to how you would promote your music on Spotify using Facebook conversion campaigns, you can do the same thing to promote your playlists. Here's the process in a nutshell: Run a Facebook conversion campaign...
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In this post we're going to talk about if its possible to profit from Spotify streams when using Facebook ads to promote your music. The answer is yes. Promoting Spotify with Facebook Ads If you aren't familiar with how I use Facebook ads to promote my music on Spotify (and Apple Music, etc), i'll give...
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