Music marketing articles, tools, and analysis.

Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

All topics Music Marketing Strategy Modern Music Marketing Spotify Growth Meta Ads & Paid Growth YouTube for Musicians Distribution & Catalog Operations Royalties & Streaming Revenue

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Jun 9, 2023Facebook Ads Paid Ads

No More Custom Domains for Facebook Ads?

Facebook ads are now easier to get started with because the iOS14 requirements are going away! ???? Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ???? Hire us to run your ads: https://www.forbidmedia.com/ ???? Best website / store / funnels for music artists: https://musicfunnels.io/ (get your 14-day FREE trial!) ???? YouTube Growth Machine: https://learn.generastudios.com/youtube-google-growth-machine/ ????‍???? Music Marketing Consultations:...

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Jun 7, 2023All Posts Free Music Marketing

10k Streams in 6 Weeks for FREE feat. Ayaz Hussain from All About Helping

In this episode Ayaz Hussain & I talk about how artists can promote their music for free using social media. We also discuss ad strategies, and how artists can make money with brand deals on their platforms. Listen on your favorite Podcast platform Important Points: Ayaz Hussain’s one-minute advice to artists? Create more micro content!...

Music Marketing Monday newsletter by Andrew Southworth

Jun 5, 2023

The Secret To Social Media Growth For Music

Short form vertical videos dominate social media growth for musicians in 2023, but text-based platforms, podcasts, and long form content still have a place. Tailor your strategy to fit your brand and audience for the best results.

Indie Music Academy Spotify Playlist Review

May 24, 2023All Posts Music Marketing Tools

Indie Music Academy Spotify Playlist Review

Indie Music Academy is largely a music marketing education company, but aside from their courses they also offer both Spotify and TikTok promotion services. In this post i'm going to talk about my experience testing out their Spotify playlist music promotion service. Spotify playlisting is one of the most risky forms of music promotion because...

DistroKid Mobile App

May 9, 2023All Posts Distributors

DistroKid Launched a Mobile App

DistroKid launched an app for iPhone that lets you distribute your music, see streaming data and check royalties right from your phone! DistroKid App Highlights DistroKid, a DIY distributor, has launched a new mobile app that allows artists signed up to the service to upload new releases, access streaming stats, edit metadata and more from...

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May 5, 2023All Posts Free Music Marketing

The Full Story of SubmitHub with Jason Grishkoff

SubmitHub is a platform that connects music artists with curators. Jason Grishkoff is the founder of SubmitHub and in this video we have a chat about the platform and how music artists can use it to grow their fanbase. Get 10% off SubmitHub here: https://www.submithub.com/coupon/andrewsouthworth Listen on your favorite Podcast platform Important Points: Jason and...

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May 3, 2023All Posts Free Music Marketing

1 Million Monthly Listeners on Spotify Featuring Smart Music Business

Manafest (Chris Greenwood) has about 1 million monthly listeners on Spotify, has been signed to multiple record labels and has sold tens of thousands of albums. In this interview we talk about how he did it and how you can too! Listen on your favorite Podcast platform Important Points: Chris and Andrew stress the importance...

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Apr 26, 2023All Posts Free Music Marketing

$100k Online Music Income with Adam Ivy

Adam Ivy built a six figure online income with his music, and built a YouTube channel with 300k subscribers sharing how he did it. In this episode we talk organic content strategy and music business development. Listen on your favorite Podcast platform Important Points: Adam shares how visibility, connections, and offers are the 3 key...

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Apr 5, 2023All Posts Free Music Marketing

Making A Living In The Music Industry with Venus Theory

Venus Theory makes a living as a sound designer / music producer and YouTube creator with over 200k subscribers. Companies hire him to make presets, samples, and sample libraries for their products, or to compose music or create sound effects for their visual media. In this episode of Modern Music Marketing he shares how he...

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Mar 23, 2023All Posts Free Music Marketing

How Music PR Works feat. Jon from Two Story Melody

Ever wonder how PR works for music, when you should use it, and how it helps? Jon Anderson from Two Story Melody runs a music review blog and has also done a lot of work in the world of PR and music marketing. In this episode we talk about all that and more. Listen on...

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Mar 21, 2023All Posts Review

Drip Review: The Best Email Marketing Platform for Creators

In this Drip review we cover the best features of Drip and how it's an amazing email marketing platform for music artists. Whether you're a music artist, YouTuber or social media influencer connecting with your fans and building a loyal audience is more important than ever. One of the best ways to do this is...

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Mar 20, 2023All Posts Free Music Marketing

Journey to 1 Million Spotify Streams feat. Alex Bochel

In this episode I talk with Alex Bochel about how he used Facebook ads to get over 1 million streams on Spotify and grow his own network of Spotify playlists. Listen on your favorite Podcast platform Important Points: Utility playlists are a great tool for musicians. By doing so, Alex got more Spotify streams and...

Spotify New Features Stream On

Mar 9, 2023All Posts Music Industry News

A New Era For Spotify for Artists, Spotify's Biggest Update

Spotify is once again introducing a new suite of tools that will have massive positive impacts for artists. Including short form Clips, release Countdowns, a new marketing tool called Showcase and more visibility to shows and merch. Let's take a look at it all! Spotify Clips Spotify Clips are short form, under 30 second vertical...

Spotify Discovery Mode

Mar 9, 2023All Posts Free Music Marketing

Spotify Discovery Mode: How It Works and How To Get It

Spotify Discovery Mode is a free music marketing tool designed to get you more streams from listeners who like music similar to yours. At the time of writing this Discovery Mode is in early testing and comes with its own set of requirements, and access is limited. However there are ways for you to get...

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Mar 9, 2023All Posts Distributors

DistroKid Pricing: Plans & Extras

DistroKid offers annual plans from $22.99 to $1,349.99, with unlimited uploads and distribution to over 100 stores. The Musician Plus plan at $39.99 provides key features like release date scheduling and synced lyrics, essential for marketing your music effectively.

Spotify Plus Button Demo

Mar 1, 2023All Posts Music Industry News

Spotify Is Getting Rid Of The Heart Button

Spotify is making a subtle change to the way you save songs to your library that may have implications for music artists, in a good way (I think). The TLDR is that Spotify is dropping the heart button that people use right now to save songs to their library and their “Liked songs' playlist. The...

How much Spotify paid for 1 million streams

Feb 19, 2023Facebook Ads Paid Ads

How Much Did Spotify Pay Me For 1,556,335 Streams

My song Chains has generated 1,556,335 streams, but how much money did this actually generate? In this post i'll walk you through where these streams came from, what countries and calculate the average payment per stream. Background & Streaming Services We released Chains around September of 2020 and ran an initial marketing budget of $600...

Spotify Marquee vs Facebook Ads

Dec 27, 2022All Posts Facebook Ads

Is Spotify Marquee 10X BETTER than Facebook Ads?

Spotify recently released a study they ran claiming Spotify Marquee delivers 10x more listeners per dollar than social ads on average. Is it true? Spotify Marquee Study Here's how Spotify structured their study. They worked with eight labels and distributors over a several month period. Artists ranged from 300,000 to 16 million monthly listeners, and...

Midjourney AI Artwork

Dec 27, 2022All Posts Guides

Using AI Artwork for Album Covers with Midjourney

AI generated artwork has been all the rage this year, largely due to the hype around DALL-E 2. While DALL-E 2 is now open, at first it was a closed beta so I ended up tinkering with Midjourney instead. If you have no idea what i'm talking about, AI generated artwork is SUPER cool. You...

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Dec 17, 2022All Posts Music Marketing Tools

Email Marketing for Musicians: A Beginner's Guide

You've probably heard every online music marketer reiterate how important email marketing is for your music career. The problem is many of them don't say why it's important and what steps you should take to make it part of your arsenal. In this post i'm going to give you a beginner's guide to email marketing...

Moonstrive Media Review

Dec 12, 2022All Posts Music Marketing Tools

Moonstrive Media Review: SEO-Based Playlisting

Moonstrive Media is a digital music marketing agency that can help you promote your music using their network of SEO-grown playlists on Spotify and YouTube. SEO stands for ‘search engine optimization', and SEO playlists are grown by choosing a playlist title / cover / description that people find organically by searching keywords online. Spotify playlisting...

DistroKid Cover Songs

Nov 20, 2022All Posts Distributors

How To Release Cover Songs with DistroKid

DistroKid makes it very easy for you to release cover songs on music distribution platforms like Spotify, Apple Music and the rest. In the past, this could be difficult because you'd have to go and secure the cover license yourself and ensure you kept up to date with your licensing. In this post i'll go...

Spotify wrapped ToDo TN 2022

Nov 11, 2022All Posts Spotify

Spotify Wrapped 2022 – Whats New?

Every year Spotify ‘wraps' up your listening habits for the year in an experience they call Spotify Wrapped. Spotify Wrapped shows music fans who their favorite artists were all year, what genres they listened to the most and what songs they had on repeat. It typically also has some unique statistics where you can see...

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Sep 27, 2022All Posts Music Industry News

Spotify Audiobooks Are Here

Spotify audiobooks are here, and they have some serious positive implications for the music industry if Spotify chooses to integrate them. Four months ago CEO Daniel Ek outlined Spotify's intentions to double down on audiobooks during Spotify's Investor's Day, and at least in the United States that day has finally come. While this is certainly...