Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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In this episode Kyle Markland and I talk about marketing your music with Facebook ads, how to get a better cost per conversion, how artists should think about risk, and more! Listen on your favorite Podcast platform Important Points: Andrew and Kyle are talking about how Facebook Ads Manager treats ToneDen and Hypeddit conversions differently,...
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Apple Music’s Instant Gratification tracks let fans stream select songs from your upcoming album before release day and get instant access when purchasing on iTunes. This feature helps build anticipation and enables flexible pre-release promotion.
Read articleAI tools like Midjourney and Chat GPT are already helping music artists create cover art, generate lyrics, and brainstorm social media content. Looking ahead, AI-assisted music creation could streamline songwriting, mixing, and mastering, saving time and boosting creative output.
Read articleSpotify was created not to pay artists well, but to end rampant music piracy by offering a convenient, affordable alternative. Over two decades, streaming has reversed the decline in recorded music revenue and is projected to grow significantly through 2030.
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The Spotify algorithm is made up of three main parts: Collaborative Filtering Collaborative filtering sounds fancy but its actually quite simple. Imagine if 100 people like Ed Sheeran and Justin Bieber, but 10 of those people love Shawn Mendes while the other 90 have never listened to him. It is reasonable to think those 90...
Read articleSpotify’s algorithm relies on three core components—collaborative filtering, audio analysis, and web crawling—to personalize playlists and recommend music. Understanding these can help you better target your audience and optimize your promotional efforts.
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Evange Livanos and Zack Zarrillo own a full service music management company called Alternate Side that rakes in over 30 million Spotify streams per week. They manage artists like Caveton, Erra, Fit For A King, Chelsea Grin, guccihighwaters and many more. They do a lot more than just streaming, they support their artists. Listen on...
Read articleBuilding a loyal fanbase and making money from music requires owning your audience beyond streaming and social media platforms. Control your platform and diversify income through products, merch, experiences, and subscription clubs to reduce risk and increase revenue.
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In this episode of Modern Music Marketing I talk to Chaitha about how he grew his Spotify to 250,000 monthly listeners in only 2 years. We talk about Facebook ads, playlisting and his journey as an artist. Listen on your favorite Podcast platform Important Points: Taking inspiration from Alex Hormozi Chaitha advised listeners to not...
Read articleTaking your music career seriously means treating it like a business with a clear release plan, marketing budget, and content strategy. Understanding the essentials of business setup, money management, and taxes can save you time and headaches down the road.
Read articleSpotify playlist promotion companies operate through owned playlists, playlist networks, or bot playlists, each with distinct business models and risks. Understanding these differences helps musicians allocate promotion budgets more effectively and avoid scams.
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Trey Xavier started as a writer at the blog Gear Gods, grew their YouTube channel to 237k subscribers and then purchased the brand from his employer. In this video we talk about that journey, what its like owning a music blog and other music industry secrets. Listen on your favorite Podcast platform Important Points: Andrew...
Read articleArtists often ask how to grow Instagram followers using Facebook ads despite no direct campaign objective existing. This guide covers boosting Instagram posts, retargeting engaged audiences, and cold traffic campaigns to increase profile visits effectively.
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Facebook ads are now easier to get started with because the iOS14 requirements are going away! ???? Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ???? Hire us to run your ads: https://www.forbidmedia.com/ ???? Best website / store / funnels for music artists: https://musicfunnels.io/ (get your 14-day FREE trial!) ???? YouTube Growth Machine: https://learn.generastudios.com/youtube-google-growth-machine/ ???????? Music Marketing Consultations:...
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In this episode Ayaz Hussain & I talk about how artists can promote their music for free using social media. We also discuss ad strategies, and how artists can make money with brand deals on their platforms. Listen on your favorite Podcast platform Important Points: Ayaz Hussain’s one-minute advice to artists? Create more micro content!...
Read articleShort form vertical videos dominate social media growth for musicians in 2023, but text-based platforms, podcasts, and long form content still have a place. Tailor your strategy to fit your brand and audience for the best results.
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Indie Music Academy is largely a music marketing education company, but aside from their courses they also offer both Spotify and TikTok promotion services. In this post i'm going to talk about my experience testing out their Spotify playlist music promotion service. Spotify playlisting is one of the most risky forms of music promotion because...
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DistroKid launched an app for iPhone that lets you distribute your music, see streaming data and check royalties right from your phone! DistroKid App Highlights DistroKid, a DIY distributor, has launched a new mobile app that allows artists signed up to the service to upload new releases, access streaming stats, edit metadata and more from...
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SubmitHub is a platform that connects music artists with curators. Jason Grishkoff is the founder of SubmitHub and in this video we have a chat about the platform and how music artists can use it to grow their fanbase. Get 10% off SubmitHub here: https://www.submithub.com/coupon/andrewsouthworth Listen on your favorite Podcast platform Important Points: Jason and...
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Manafest (Chris Greenwood) has about 1 million monthly listeners on Spotify, has been signed to multiple record labels and has sold tens of thousands of albums. In this interview we talk about how he did it and how you can too! Listen on your favorite Podcast platform Important Points: Chris and Andrew stress the importance...
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Adam Ivy built a six figure online income with his music, and built a YouTube channel with 300k subscribers sharing how he did it. In this episode we talk organic content strategy and music business development. Listen on your favorite Podcast platform Important Points: Adam shares how visibility, connections, and offers are the 3 key...
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Venus Theory makes a living as a sound designer / music producer and YouTube creator with over 200k subscribers. Companies hire him to make presets, samples, and sample libraries for their products, or to compose music or create sound effects for their visual media. In this episode of Modern Music Marketing he shares how he...
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Ever wonder how PR works for music, when you should use it, and how it helps? Jon Anderson from Two Story Melody runs a music review blog and has also done a lot of work in the world of PR and music marketing. In this episode we talk about all that and more. Listen on...
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In this Drip review we cover the best features of Drip and how it's an amazing email marketing platform for music artists. Whether you're a music artist, YouTuber or social media influencer connecting with your fans and building a loyal audience is more important than ever. One of the best ways to do this is...
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