Work with Andrew

Blog

Music marketing articles, tools, and analysis. Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

guides: 148; guides
videos: 78; videos
newsletter issues: 105; newsletter issues
tools: 8; tools

Find the right resource

Try Spotify, Meta ads, royalties, or YouTube.

Showing 339 resources

Latest posts

Newest resources

Showing 217-240 of 339

CleanShot-2023-10-04-at-02.23.39@2x

Sep 22, 2023Content Creator Personal

Going Dark On Social Media As A Content Creator

One thing that surprises a lot of people when they get to know me, is that I rarely go on social media and I keep almost all notifications off on my phone. Despite the fact I make my living as a content creator on the internet, I don't really spend that much time on social...

6uCEevcalco-HD

Sep 20, 2023Free Music Marketing Organic

Modern Music Marketing | Featuring Tia Tia and Ryan MacMahone of Beachcrimes

In this episode I speak with Tia Tia & Ryan McMahon, who have written songs for Justin Bieber, Walk The Moon, Sabrina Carpenter, The Chainsmokers and more. They've managed to get to 700k monthly listeners on Spotify in about 9 months on their artist projects. Listen on your favorite Podcast platform Important Points: Ryan and...

Music Marketing Monday newsletter by Andrew Southworth

Sep 18, 2023

How To Make Compelling Offers To Your Fans

Learn how to craft offers that combine products, services, and experiences to deliver clear value to your fans. Focus on solving their pain points and presenting your music and merch in ways that make saying no difficult.

Music Marketing Ideas

Sep 15, 2023Guides Lists

23 Music Marketing Ideas For 2023

If you're a music artist, band, manager or label owner you need music marketing. The idea that great music will somehow just sell itself is a myth. Great music with no marketing will perform worse than mediocre music with great marketing. I've spent the last 5 years obsessing over music marketing, and i've either tried...

DistroKid x Bandzoogle Acquisition

Sep 14, 2023Distributors Music Industry News

DistroKid Acquired Bandzoogle

Distrokid, the awesome music distribution company, has official acquired Bandzoogle, my least favorite website tool. Don't get me wrong, Bandzoogle has great prices, great customer support and lots of templates. I just hate their awful website builder and lack of email automation features. Despite that brutal website builder, Bandzoogle has helped artists make $100M in...

Deezer Artist Centric Royalties

Sep 12, 2023Music Industry News Other Streaming

Deezer's New ‘Artist Centric' Model

Deezer is shaking things up with how it pays artists by adapting what they're calling an ‘artist centric' model. This model has some controversy because it comes from the CEO of Universal Music Group Sir Lucian Grainge. Here's what they mean by ‘artist centric‘: The theory is that this will benefit ‘real' artists the most,...

YouGrow-Promo-Review-2023-TN3

Sep 11, 2023Review Spotify

YouGrow Promo Spotify Review: Real Results

YouGrow Promo is a digital music marketing agency providing Spotify playlist services, YouTube ad services and TikTok / Instagram influencer services. In this post i'll be reviewing their Spotify playlisting service specifically and showing you my results. Spotify playlisting is one of the riskiest forms of music marketing because you have no idea how the...

Music Marketing Monday newsletter by Andrew Southworth

Sep 11, 2023

How Music Streaming Should Change

Music streaming transformed the industry by ending piracy but also lowered music’s value for artists. New models like Deezer’s artist-centric royalties and YouTube Premium’s listen-time payments offer practical ways to improve fairness and increase artist revenue.

Music Marketing Monday newsletter by Andrew Southworth

Sep 4, 2023

How I would spend $1,000 on a new song

Allocating a $1,000 budget to promote a new song should prioritize Meta ads for Spotify growth, supplemented by YouTube ads and SubmitHub if effective. This approach maximizes streaming and social media engagement across platforms.

Music Marketing Monday newsletter by Andrew Southworth

Aug 28, 2023

Why did this song blow up?

Oliver Anthony's 'Rich Men North of Richmond' surged from 1,200 to 5.8 million monthly Spotify listeners in one month, topping charts and generating $40,000 daily without paid marketing. Its polarizing, timely lyrics and authentic video sparked widespread engagement.

DistroKid vs CDBaby

Aug 26, 2023Distributors Music Marketing Tools

Should Music Artists Use CD Baby or DistroKid?

At some point every artist will have to choose which music distribution company they use to distribute their music on streaming services. There are dozens of options out there but most artists ask if they should use CDBaby or DistroKid. In this comparison you'll learn: What CD Baby and DistroKid Have In Common Both CD...

Music Marketing Monday newsletter by Andrew Southworth

Aug 23, 2023Personal

This Website Changed, Here's Why

For the entire history of this website up to now, this website was specifically for my music and my music alone. Now, it's more of a hub for my ‘personal brand' (as much as I want to throw up typing that). So why the change? Well, that requires a small history lesson to answer. But...

Music Marketing Monday newsletter by Andrew Southworth

Aug 21, 2023

Should you really be focusing on TikTok?

TikTok is often touted as the best platform for music artists due to its organic reach and Gen Z popularity. However, Instagram Reels currently offers better reach for some creators, and platform choice should align with your audience and content style.

2WyytRVLtTo-HD-2

Aug 20, 2023Free Music Marketing Organic

Being A Music YouTuber with Noir Et Blanc Vie

In this episode I chat with Noir Et Blanc Vie about being a music YouTuber, how to play the YouTube game, how sponsored videos can work, and how to diversify your music income. We also talk about synthesizers and other fun stuff along the way! If you aren't familiar with Noir Et Blanc Vie, he...

CleanShot-2023-08-16-at-1552512x

Aug 16, 2023Music Industry News Other Streaming

Apple Music Has Followers Now

Apple Music has finally added the ability for fans to follow their favorite artists on the platform. They're calling it ‘Favorites' instead of followers, but its the same thing. Favorites When listeners add your artist page to their favorites in Apple Music, the following happens: I think this is an awesome new feature, especially the...

Music Marketing Monday newsletter by Andrew Southworth

Aug 14, 2023

How to grow your email list

Social media algorithms limit your reach to about 8% of followers, making it essential to grow an email list you control. The key to growth is crafting a valuable offer that motivates fans to share their contact information.

7jbEaJtggq8-HD-2-1

Aug 8, 2023Facebook Ads Free Music Marketing

Music Marketing with Facebook Ads featuring Kyle The Ally

In this episode Kyle Markland and I talk about marketing your music with Facebook ads, how to get a better cost per conversion, how artists should think about risk, and more! Listen on your favorite Podcast platform Important Points: Andrew and Kyle are talking about how Facebook Ads Manager treats ToneDen and Hypeddit conversions differently,...

Music Marketing Monday newsletter by Andrew Southworth

Aug 7, 2023

How to do Instant Grat tracks on Apple Music & iTunes

Apple Music’s Instant Gratification tracks let fans stream select songs from your upcoming album before release day and get instant access when purchasing on iTunes. This feature helps build anticipation and enables flexible pre-release promotion.

Music Marketing Monday newsletter by Andrew Southworth

Jul 31, 2023

Is AI actually useful for music artists?

AI tools like Midjourney and Chat GPT are already helping music artists create cover art, generate lyrics, and brainstorm social media content. Looking ahead, AI-assisted music creation could streamline songwriting, mixing, and mastering, saving time and boosting creative output.

Music Marketing Monday newsletter by Andrew Southworth

Jul 24, 2023

How Spotify saved the music industry

Spotify was created not to pay artists well, but to end rampant music piracy by offering a convenient, affordable alternative. Over two decades, streaming has reversed the decline in recorded music revenue and is projected to grow significantly through 2030.

Spotify Algorithms Swirling Green

Jul 22, 2023Spotify

How The Spotify Algorithm Works

The Spotify algorithm is made up of three main parts: Collaborative Filtering Collaborative filtering sounds fancy but its actually quite simple. Imagine if 100 people like Ed Sheeran and Justin Bieber, but 10 of those people love Shawn Mendes while the other 90 have never listened to him. It is reasonable to think those 90...

Music Marketing Monday newsletter by Andrew Southworth

Jul 10, 2023

How the Spotify algorithm actually works

Spotify’s algorithm relies on three core components—collaborative filtering, audio analysis, and web crawling—to personalize playlists and recommend music. Understanding these can help you better target your audience and optimize your promotional efforts.

9RuwCYsHws8-HD

Jul 5, 2023Free Music Marketing Organic

30 MILLION Spotify Streams Per Week feat. Alternate Side

Evange Livanos and Zack Zarrillo own a full service music management company called Alternate Side that rakes in over 30 million Spotify streams per week. They manage artists like Caveton, Erra, Fit For A King, Chelsea Grin, guccihighwaters and many more. They do a lot more than just streaming, they support their artists. Listen on...

Music Marketing Monday newsletter by Andrew Southworth

Jul 3, 2023

How to actually make money with your music

Building a loyal fanbase and making money from music requires owning your audience beyond streaming and social media platforms. Control your platform and diversify income through products, merch, experiences, and subscription clubs to reduce risk and increase revenue.