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Music marketing articles, tools, and analysis. Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

guides: 148; guides
videos: 78; videos
newsletter issues: 105; newsletter issues
tools: 8; tools

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Music Marketing Monday newsletter by Andrew Southworth

Dec 29, 2023

Calling All Playlist Curators

Playlist curators play a crucial role in music discovery and audience growth. Connecting with the right curators can open doors to new listeners and meaningful exposure for your tracks.

Music Marketing Monday newsletter by Andrew Southworth

Dec 27, 2023

My Christmas Gift To You

A practical gesture to support your music journey this holiday season. Discover a simple resource designed to help you connect with your audience and grow your career sustainably.

Music Marketing Monday newsletter by Andrew Southworth

Dec 18, 2023

Albums vs Singles

Deciding between albums and singles depends on your goals and genre norms. Singles keep your audience engaged with frequent releases, while albums offer a cohesive artistic statement and stronger press opportunities.

Music Marketing Monday newsletter by Andrew Southworth

Dec 11, 2023

Is Spotify Showcase worth it?

Spotify Showcase lets artists run ads on Spotify’s mobile home page to promote releases directly within Spotify for Artists. Currently available only in the USA, UK, and Canada, it offers a new way to reach listeners alongside other marketing channels.

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Dec 11, 2023Free Music Marketing Organic

How To Make It In Music feat. Ben Patterson

In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...

Music Marketing Monday newsletter by Andrew Southworth

Dec 5, 2023

How ROI works for Spotify and music streaming

Streaming platforms like Spotify pay low per-stream rates, making short-term promotion costly. However, investing in streaming can yield returns over months or years through algorithmic boosts, audience growth, and ongoing royalties.

Music Marketing Monday newsletter by Andrew Southworth

Nov 27, 2023

Apple Music & Apple Music for artists

Apple Music holds about 15% of the streaming market, offering a unique algorithm focused on repeat listens and playlist engagement. Understanding its features can help artists tailor their promotion strategies effectively alongside Spotify.

Music Marketing Monday newsletter by Andrew Southworth

Nov 20, 2023

Spotify is drastically changing their royalty model

Spotify’s 2024 royalty changes introduce a 1,000-stream minimum per song, fines for fraudulent streams, and stricter rules on non-music content, aiming to add $1 billion to the royalty pool over five years and increase payouts for serious artists.

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Nov 14, 2023Free Music Marketing Music Marketing Tools

Music Marketing For Major Record Labels feat Cassie Petrey

In this episode I spoke with Cassie Petrey, founder of Crowd Surf, who has worked on marketing campaigns for Backstreet Boys, Camila Cabello, Paramore and more! Listen on your favorite Podcast platform Important Points: Andrew and Cassie discuss focusing on video content over photos to gain exposure and build an audience online. Well-lit, non-pixelated videos tend...

Music Marketing Monday newsletter by Andrew Southworth

Nov 13, 2023

Why all music is worthless at first

Music has no inherent value until someone becomes a fan. Understanding this shifts how you approach marketing, merch, and ticket sales by focusing on different fan engagement levels and offering products that match their commitment.

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Nov 10, 2023Music Industry News Spotify

Spotify Will Stop Paying Royalties on 67% of Tracks in 2024

Spotify is drastically changing their payment model in 2024, taking a harder (albeit still weak) stance against bots and limiting non-music noise content on the platform. Spotify estimates these 3 changes will add $1 Billion to the royalty pool over the near 5 years. This averages to $200 Million per year in additional royalties. As...

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Nov 10, 2023Free Music Marketing Music Marketing Tools

Organic Music Marketing feat. Anthony Pacheco

In this episode Anthony Pacheco from Simpl and I talk about using organic social media content and ads to market your music. Listen on your favorite Podcast platform Important Points: Andrew and Anthony talk about focusing on organic social media marketing first when starting out as an artist, especially if you have a limited budget. Engage authentically...

Music Marketing Monday newsletter by Andrew Southworth

Nov 6, 2023

How to make a full time living with music

Making a full-time living with music depends on your location, lifestyle, and income needs. This guide compares key income streams like streaming, merch, memberships, and touring to help you understand what’s required to reach about $50,000 per year.

Music Marketing Monday newsletter by Andrew Southworth

Oct 30, 2023

The spookiest thing in music: bots

Bots in music marketing can get you banned from Spotify and other platforms, ruining your algorithms and growth. They create fake engagement that doesn’t convert to real fans or sales, ultimately harming your career more than helping it.

Music Marketing Monday newsletter by Andrew Southworth

Oct 23, 2023

Spotify Wrapped is cool this year

Spotify Wrapped 2023 arrives December 1st, showcasing listener stats from January to October. Artists can engage top fans with a personalized video, merch discounts, and tour dates, making this a valuable moment to connect and promote.

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Oct 21, 2023Guides Lists

The Best Spotify Promotion Services

There are a seemingly infinite number of Spotify promotion services available online. To save you some time, here are the best Spotify promotion services that i've personally tried on my own music. Each of the companies on this list provide streams from real people, not bots. Results may vary but each of these companies are...

Music Marketing Monday newsletter by Andrew Southworth

Oct 16, 2023

Why Spotify saves are better than Spotify followers

Spotify saves and playlist adds indicate genuine listener engagement, often leading to repeated streams over months or years. These actions create a stable, long-term audience reservoir, unlike followers who may not consistently hear new releases.

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Oct 10, 2023Free Music Marketing Organic

Six Figure Music Income & Sync Licensing feat. Eric Copeland (Make Music Income)

In this post I discuss making a six figure income with music, sync licensing, micro licensing and royalty collection with Eric Copeland of Make Music Income and Hello Composers. Listen on your favorite Podcast platform Important Points: Eric and Andrew both agree that it’s important to have a multiple income streams. Focusing on one initiative like Spotify will...

Music Marketing Monday newsletter by Andrew Southworth

Oct 9, 2023

How to promote Spotify with Facebook Ads

Learn how to use Facebook (Meta) ads to drive Spotify streams with a proven funnel that includes smart link landing pages, pixel tracking, and testing multiple audiences and creatives for better conversion rates.

Music Marketing Monday newsletter by Andrew Southworth

Oct 4, 2023Business Content Creator

Best Productivity Tools For Content Creators

If you're a content creator making YouTube videos, blog posts, podcasts or social media content then you should likely spend some time thinking about productivity. Being a content creator is a lot of work, and there are a million little things you have to keep track of. I've been a content creator for many years,...

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Oct 4, 2023Business Content Creator

Everything You Need To Know About Mighty Networks

Mighty Networks combines community building and course hosting in one platform, giving you control over your network structure and monetization options. It offers a mobile app and integrates with sales tools for a streamlined experience.

Music Marketing Monday newsletter by Andrew Southworth

Oct 2, 2023

Why organic social media content matters for music artists

Organic social media content remains essential for music artists, complementing paid ads by building fan engagement, testing ad creatives, and keeping profiles active. Consistent posting helps attract and retain fans without extra advertising costs.

Playlist-Promotion.com Review

Sep 28, 2023Review Spotify

Playlist-Promotion.com Spotify Review: Real Results

Recently I had the chance to review Playlist-Promotion.com's Spotify playlist service. If you're reading this, chances are that you searched for ‘playlist-promotion review' (or something similar), and you're wondering if they're legit. Yes, from the data in this campaign I can say that Playlist Promotion's Spotify playlisting service is safe to use and completely legit....

Music Marketing Monday newsletter by Andrew Southworth

Sep 25, 2023

How to trigger Spotify algorithmic playlists

Learn how to trigger Spotify’s most valuable algorithmic playlists like Release Radar and Discover Weekly by hitting specific engagement thresholds and using high-quality sources such as Facebook ads or organic promotion to drive streams, listeners, and saves.