Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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Spotify saves and playlist adds indicate genuine listener engagement, often leading to repeated streams over months or years. These actions create a stable, long-term audience reservoir, unlike followers who may not consistently hear new releases.
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In this post I discuss making a six figure income with music, sync licensing, micro licensing and royalty collection with Eric Copeland of Make Music Income and Hello Composers. Listen on your favorite Podcast platform Important Points: Eric and Andrew both agree that it’s important to have a multiple income streams. Focusing on one initiative like Spotify will...
Read articleLearn how to use Facebook (Meta) ads to drive Spotify streams with a proven funnel that includes smart link landing pages, pixel tracking, and testing multiple audiences and creatives for better conversion rates.
Read articleIf you're a content creator making YouTube videos, blog posts, podcasts or social media content then you should likely spend some time thinking about productivity. Being a content creator is a lot of work, and there are a million little things you have to keep track of. I've been a content creator for many years,...
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Mighty Networks combines community building and course hosting in one platform, giving you control over your network structure and monetization options. It offers a mobile app and integrates with sales tools for a streamlined experience.
Read articleOrganic social media content remains essential for music artists, complementing paid ads by building fan engagement, testing ad creatives, and keeping profiles active. Consistent posting helps attract and retain fans without extra advertising costs.
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Recently I had the chance to review Playlist-Promotion.com's Spotify playlist service. If you're reading this, chances are that you searched for ‘playlist-promotion review' (or something similar), and you're wondering if they're legit. Yes, from the data in this campaign I can say that Playlist Promotion's Spotify playlisting service is safe to use and completely legit....
Read articleLearn how to trigger Spotify’s most valuable algorithmic playlists like Release Radar and Discover Weekly by hitting specific engagement thresholds and using high-quality sources such as Facebook ads or organic promotion to drive streams, listeners, and saves.
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One thing that surprises a lot of people when they get to know me, is that I rarely go on social media and I keep almost all notifications off on my phone. Despite the fact I make my living as a content creator on the internet, I don't really spend that much time on social...
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In this episode I speak with Tia Tia & Ryan McMahon, who have written songs for Justin Bieber, Walk The Moon, Sabrina Carpenter, The Chainsmokers and more. They've managed to get to 700k monthly listeners on Spotify in about 9 months on their artist projects. Listen on your favorite Podcast platform Important Points: Ryan and...
Read articleLearn how to craft offers that combine products, services, and experiences to deliver clear value to your fans. Focus on solving their pain points and presenting your music and merch in ways that make saying no difficult.
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If you're a music artist, band, manager or label owner you need music marketing. The idea that great music will somehow just sell itself is a myth. Great music with no marketing will perform worse than mediocre music with great marketing. I've spent the last 5 years obsessing over music marketing, and i've either tried...
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Distrokid, the awesome music distribution company, has official acquired Bandzoogle, my least favorite website tool. Don't get me wrong, Bandzoogle has great prices, great customer support and lots of templates. I just hate their awful website builder and lack of email automation features. Despite that brutal website builder, Bandzoogle has helped artists make $100M in...
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Deezer is shaking things up with how it pays artists by adapting what they're calling an ‘artist centric' model. This model has some controversy because it comes from the CEO of Universal Music Group Sir Lucian Grainge. Here's what they mean by ‘artist centric‘: The theory is that this will benefit ‘real' artists the most,...
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YouGrow Promo is a digital music marketing agency providing Spotify playlist services, YouTube ad services and TikTok / Instagram influencer services. In this post i'll be reviewing their Spotify playlisting service specifically and showing you my results. Spotify playlisting is one of the riskiest forms of music marketing because you have no idea how the...
Read articleMusic streaming transformed the industry by ending piracy but also lowered music’s value for artists. New models like Deezer’s artist-centric royalties and YouTube Premium’s listen-time payments offer practical ways to improve fairness and increase artist revenue.
Read articleAllocating a $1,000 budget to promote a new song should prioritize Meta ads for Spotify growth, supplemented by YouTube ads and SubmitHub if effective. This approach maximizes streaming and social media engagement across platforms.
Read articleOliver Anthony's 'Rich Men North of Richmond' surged from 1,200 to 5.8 million monthly Spotify listeners in one month, topping charts and generating $40,000 daily without paid marketing. Its polarizing, timely lyrics and authentic video sparked widespread engagement.
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At some point every artist will have to choose which music distribution company they use to distribute their music on streaming services. There are dozens of options out there but most artists ask if they should use CDBaby or DistroKid. In this comparison you'll learn: What CD Baby and DistroKid Have In Common Both CD...
Read articleFor the entire history of this website up to now, this website was specifically for my music and my music alone. Now, it's more of a hub for my ‘personal brand' (as much as I want to throw up typing that). So why the change? Well, that requires a small history lesson to answer. But...
Read articleTikTok is often touted as the best platform for music artists due to its organic reach and Gen Z popularity. However, Instagram Reels currently offers better reach for some creators, and platform choice should align with your audience and content style.
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In this episode I chat with Noir Et Blanc Vie about being a music YouTuber, how to play the YouTube game, how sponsored videos can work, and how to diversify your music income. We also talk about synthesizers and other fun stuff along the way! If you aren't familiar with Noir Et Blanc Vie, he...
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Apple Music has finally added the ability for fans to follow their favorite artists on the platform. They're calling it ‘Favorites' instead of followers, but its the same thing. Favorites When listeners add your artist page to their favorites in Apple Music, the following happens: I think this is an awesome new feature, especially the...
Read articleSocial media algorithms limit your reach to about 8% of followers, making it essential to grow an email list you control. The key to growth is crafting a valuable offer that motivates fans to share their contact information.
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