Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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Deezer is shaking things up with how it pays artists by adapting what they're calling an ‘artist centric' model. This model has some controversy because it comes from the CEO of Universal Music Group Sir Lucian Grainge. Here's what they mean by ‘artist centric‘: The theory is that this will benefit ‘real' artists the most,...
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YouGrow Promo is a digital music marketing agency providing Spotify playlist services, YouTube ad services and TikTok / Instagram influencer services. In this post i'll be reviewing their Spotify playlisting service specifically and showing you my results. Spotify playlisting is one of the riskiest forms of music marketing because you have no idea how the...
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Music streaming transformed the industry by ending piracy but also lowered music’s value for artists. New models like Deezer’s artist-centric royalties and YouTube Premium’s listen-time payments offer practical ways to improve fairness and increase artist revenue.
Read articleAllocating a $1,000 budget to promote a new song should prioritize Meta ads for Spotify growth, supplemented by YouTube ads and SubmitHub if effective. This approach maximizes streaming and social media engagement across platforms.
Read articleOliver Anthony's 'Rich Men North of Richmond' surged from 1,200 to 5.8 million monthly Spotify listeners in one month, topping charts and generating $40,000 daily without paid marketing. Its polarizing, timely lyrics and authentic video sparked widespread engagement.
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At some point every artist will have to choose which music distribution company they use to distribute their music on streaming services. There are dozens of options out there but most artists ask if they should use CDBaby or DistroKid. In this comparison you'll learn: What CD Baby and DistroKid Have In Common Both CD...
Read articleFor the entire history of this website up to now, this website was specifically for my music and my music alone. Now, it's more of a hub for my ‘personal brand' (as much as I want to throw up typing that). So why the change? Well, that requires a small history lesson to answer. But...
Read articleTikTok is often touted as the best platform for music artists due to its organic reach and Gen Z popularity. However, Instagram Reels currently offers better reach for some creators, and platform choice should align with your audience and content style.
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In this episode I chat with Noir Et Blanc Vie about being a music YouTuber, how to play the YouTube game, how sponsored videos can work, and how to diversify your music income. We also talk about synthesizers and other fun stuff along the way! If you aren't familiar with Noir Et Blanc Vie, he...
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Apple Music has finally added the ability for fans to follow their favorite artists on the platform. They're calling it ‘Favorites' instead of followers, but its the same thing. Favorites When listeners add your artist page to their favorites in Apple Music, the following happens: I think this is an awesome new feature, especially the...
Read articleSocial media algorithms limit your reach to about 8% of followers, making it essential to grow an email list you control. The key to growth is crafting a valuable offer that motivates fans to share their contact information.
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In this episode Kyle Markland and I talk about marketing your music with Facebook ads, how to get a better cost per conversion, how artists should think about risk, and more! Listen on your favorite Podcast platform Important Points: Andrew and Kyle are talking about how Facebook Ads Manager treats ToneDen and Hypeddit conversions differently,...
Read articleApple Music’s Instant Gratification tracks let fans stream select songs from your upcoming album before release day and get instant access when purchasing on iTunes. This feature helps build anticipation and enables flexible pre-release promotion.
Read articleAI tools like Midjourney and Chat GPT are already helping music artists create cover art, generate lyrics, and brainstorm social media content. Looking ahead, AI-assisted music creation could streamline songwriting, mixing, and mastering, saving time and boosting creative output.
Read articleSpotify was created not to pay artists well, but to end rampant music piracy by offering a convenient, affordable alternative. Over two decades, streaming has reversed the decline in recorded music revenue and is projected to grow significantly through 2030.
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The Spotify algorithm is made up of three main parts: Collaborative Filtering Collaborative filtering sounds fancy but its actually quite simple. Imagine if 100 people like Ed Sheeran and Justin Bieber, but 10 of those people love Shawn Mendes while the other 90 have never listened to him. It is reasonable to think those 90...
Read articleSpotify’s algorithm relies on three core components—collaborative filtering, audio analysis, and web crawling—to personalize playlists and recommend music. Understanding these can help you better target your audience and optimize your promotional efforts.
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Evange Livanos and Zack Zarrillo own a full service music management company called Alternate Side that rakes in over 30 million Spotify streams per week. They manage artists like Caveton, Erra, Fit For A King, Chelsea Grin, guccihighwaters and many more. They do a lot more than just streaming, they support their artists. Listen on...
Read articleBuilding a loyal fanbase and making money from music requires owning your audience beyond streaming and social media platforms. Control your platform and diversify income through products, merch, experiences, and subscription clubs to reduce risk and increase revenue.
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In this episode of Modern Music Marketing I talk to Chaitha about how he grew his Spotify to 250,000 monthly listeners in only 2 years. We talk about Facebook ads, playlisting and his journey as an artist. Listen on your favorite Podcast platform Important Points: Taking inspiration from Alex Hormozi Chaitha advised listeners to not...
Read articleTaking your music career seriously means treating it like a business with a clear release plan, marketing budget, and content strategy. Understanding the essentials of business setup, money management, and taxes can save you time and headaches down the road.
Read articleSpotify playlist promotion companies operate through owned playlists, playlist networks, or bot playlists, each with distinct business models and risks. Understanding these differences helps musicians allocate promotion budgets more effectively and avoid scams.
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Trey Xavier started as a writer at the blog Gear Gods, grew their YouTube channel to 237k subscribers and then purchased the brand from his employer. In this video we talk about that journey, what its like owning a music blog and other music industry secrets. Listen on your favorite Podcast platform Important Points: Andrew...
Read articleArtists often ask how to grow Instagram followers using Facebook ads despite no direct campaign objective existing. This guide covers boosting Instagram posts, retargeting engaged audiences, and cold traffic campaigns to increase profile visits effectively.
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