Spotify Wrapped is cool this year
Spotify Wrapped 2023 arrives December 1st, showcasing listener stats from January to October. Artists can engage top fans with a personalized video, merch discounts, and tour dates, making this a valuable moment to connect and promote.
By Andrew Southworth
Hey friends!
Today we’re going to talk about what you need to do for Spotify Wrapped this year, and why you should do it.
This newsletter is also available as a podcast, listen on your favorite podcast platform here.
The deadline to get ready for Spotify Wrapped 2023 is November 15th, so make sure you get this stuff done by them!
Every year Spotify creates something called a ‘Spotify Wrapped’ that they send to every listen on Spotify around December 1st. Think of it like a music recap for their listening habits throughout the year. Artists also get one too.
The stats in Spotify Wrapped are from January to October 31st, they don’t include November and December.
If you as an artist appear in a listeners Spotify Wrapped, Spotify will let you send these fans a video, show them your merch, give them a coupon code and show them your tour dates.
It’s a nice (and free) opportunity to get your stuff in front of your most engaged listeners.
Upload a video
Just like 2022, Spotify Wrapped 2023 has a video component to it.
The way this works is you record a 30 second video and upload it on Spotify. Any fan who made you one of their top artists for the year will receive this message.
If you’ve been looking for a direct way to thank your top Spotify fans for their support, this is a great way. You can’t include links, calls to action, music or text. It’s specifically for thanking your fans on camera.
Remember, these are people who have listened to you more than most other artists on Spotify. Your music was a significant chunk of their lives in 2023 - that means something.
Promote your merch
You can however directly promote your merch to these top fans!
If you have a Shopify store linked to your Spotify for Artists account:
You can create a discount code for your top fans
Spotify will recommend up to 5 of your merch items
I couldn’t get the discount code to work. Spotify says just go to Merch, Special Offers and then click the ‘Create Discount’ button. However I don’t have a Special Offers area.
Maybe it will show up later?
Promote shows
Have any tour / show dates coming up? You can list your shows on your Spotify and they’ll include that to your top listeners on Spotify Wrapped.
As long as your show is through these ticketing partner sites, you can list it:
New Content
In this video I talk about how each music distributor actually has a different pay rate on Spotify, Apple Music and other DSPs.
In this video I cover a new fan community tool for musicians called Rivet. It blends a link-in-bio with an email list, membership platform and more.
Did you know you can listen to my music industry interviews on podcast platforms? Click here to listen to the Modern Music Marketing podcast.
News
Here are some music industry news highlights from the past week.
TikTok Music launched in 3 more countries without UMG catalog.
Netflix raises prices again to $22.99 per month in the US, further widening the gap between video and audio streaming platforms
Moises unveils AI-powered voice studio that lets artists license and sell their own voices
Universal music just opened a retail store for super fans in Tokyo
Quote of the Week
The sound and music are 50% of the entertainment in a movie.
Whenever you’re ready, there are 4 ways I can help you:
My courses. Spotify Growth Machine teaches you how to use Facebook ads to promote your music on Spotify. YouTube Growth Machine teaches you how to grow a YouTube channel organically and how to use YouTube ads. Fan Growth Machine teaches you how to build a website, online store and grow your email list.
My ad agency. Forbid Media specializes in running Facebook conversion ads to promote your music on Spotify.
Website / Store / Funnels. MusicFunnels is the best all-in-one platform for music artists to make a website, online store, sales funnels and build their mailing list.
1-on-1 consulting. You can book 1-hour calls with myself or Alex Bochel here.
My Links:
🌍 MusicFunnels - Best website / store / funnels for music artists (get your 14-day FREE trial!)
🧑💻 Consultations
🎬 Get 15% off Melodist music distribution with code ANDREW15 here
Discount / Affiliate Links:
►► FeatureFM - use code ASOUTH30 for 30% off for any annual plan!
►► Get 5% off Moonstrive Media campaigns with coupon code "ANDREWSOUTHWORTH" here
If you’d rather just purchase the e-book, or physical book or audiobook you can do so here.
I hope you enjoyed this edition of Music Marketing Monday! Please give your feedback using the poll below.
In case you’re curious what platform i’m using to run this newsletter, it’s called beehiiv.
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