Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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Artist payments per stream vary widely depending on the streaming platform, listener country, subscription type, and distributor. Spotify dominates streams but pays less per stream, while platforms like Amazon Music and Napster offer higher rates with smaller audiences.
Read articleLearn how to build Spotify playlists that rank organically with specific themes, attractive artwork, and popular tracks. Discover practical ways to promote your playlists using Facebook ads, social media, and strategic curation to reach your target audience effectively.
Read articleThe 2024 NAMM Show brings together music gear makers, artists, and marketers with educational talks and new product showcases. It’s increasingly accessible for anyone in the music industry looking to learn and connect.
Read articleGrowing to 1,000 monthly Spotify listeners without a budget requires consistent, quality releases every 4-6 weeks and a strong social media presence with daily engaging content and genuine fan interactions.
Read articleAfter 10 hours of interviews with music marketing experts, clear consensus emerges on key strategies: quality music matters, consistent releases every 4-8 weeks work best, and social media presence tailored to your audience is essential for growth.
Read articleTracking your growth across social media and DSPs is essential to understand what’s working and to set realistic goals. Use analytics and spreadsheets to monitor progress and adjust your strategies over time for steady improvement.
Read articlePlan your 2024 music releases with a clear cadence and back them with a strong content strategy. Combine multiple marketing channels like social media, ads, and collaborations to grow your fanbase effectively.
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The AZ Studio Workstations Elite Sit-Stand Studio Desk failed quickly with a broken frame and incorrect finish. Poor customer service and outdated product images made the experience frustrating and difficult to resolve.
Read articlePlaylist curators play a crucial role in music discovery and audience growth. Connecting with the right curators can open doors to new listeners and meaningful exposure for your tracks.
Read articleA practical gesture to support your music journey this holiday season. Discover a simple resource designed to help you connect with your audience and grow your career sustainably.
Read articleDeciding between albums and singles depends on your goals and genre norms. Singles keep your audience engaged with frequent releases, while albums offer a cohesive artistic statement and stronger press opportunities.
Read articleSpotify Showcase lets artists run ads on Spotify’s mobile home page to promote releases directly within Spotify for Artists. Currently available only in the USA, UK, and Canada, it offers a new way to reach listeners alongside other marketing channels.
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In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...
Read articleStreaming platforms like Spotify pay low per-stream rates, making short-term promotion costly. However, investing in streaming can yield returns over months or years through algorithmic boosts, audience growth, and ongoing royalties.
Read articleApple Music holds about 15% of the streaming market, offering a unique algorithm focused on repeat listens and playlist engagement. Understanding its features can help artists tailor their promotion strategies effectively alongside Spotify.
Read articleSpotify’s 2024 royalty changes introduce a 1,000-stream minimum per song, fines for fraudulent streams, and stricter rules on non-music content, aiming to add $1 billion to the royalty pool over five years and increase payouts for serious artists.
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In this episode I spoke with Cassie Petrey, founder of Crowd Surf, who has worked on marketing campaigns for Backstreet Boys, Camila Cabello, Paramore and more! Listen on your favorite Podcast platform Important Points: Andrew and Cassie discuss focusing on video content over photos to gain exposure and build an audience online. Well-lit, non-pixelated videos tend...
Read articleMusic has no inherent value until someone becomes a fan. Understanding this shifts how you approach marketing, merch, and ticket sales by focusing on different fan engagement levels and offering products that match their commitment.
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Spotify is drastically changing their payment model in 2024, taking a harder (albeit still weak) stance against bots and limiting non-music noise content on the platform. Spotify estimates these 3 changes will add $1 Billion to the royalty pool over the near 5 years. This averages to $200 Million per year in additional royalties. As...
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In this episode Anthony Pacheco from Simpl and I talk about using organic social media content and ads to market your music. Listen on your favorite Podcast platform Important Points: Andrew and Anthony talk about focusing on organic social media marketing first when starting out as an artist, especially if you have a limited budget. Engage authentically...
Read articleMaking a full-time living with music depends on your location, lifestyle, and income needs. This guide compares key income streams like streaming, merch, memberships, and touring to help you understand what’s required to reach about $50,000 per year.
Read articleBots in music marketing can get you banned from Spotify and other platforms, ruining your algorithms and growth. They create fake engagement that doesn’t convert to real fans or sales, ultimately harming your career more than helping it.
Read articleSpotify Wrapped 2023 arrives December 1st, showcasing listener stats from January to October. Artists can engage top fans with a personalized video, merch discounts, and tour dates, making this a valuable moment to connect and promote.
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There are a seemingly infinite number of Spotify promotion services available online. To save you some time, here are the best Spotify promotion services that i've personally tried on my own music. Each of the companies on this list provide streams from real people, not bots. Results may vary but each of these companies are...
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