Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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Streaming platforms like Spotify pay low per-stream rates, making short-term promotion costly. However, investing in streaming can yield returns over months or years through algorithmic boosts, audience growth, and ongoing royalties.
Read articleApple Music holds about 15% of the streaming market, offering a unique algorithm focused on repeat listens and playlist engagement. Understanding its features can help artists tailor their promotion strategies effectively alongside Spotify.
Read articleSpotify’s 2024 royalty changes introduce a 1,000-stream minimum per song, fines for fraudulent streams, and stricter rules on non-music content, aiming to add $1 billion to the royalty pool over five years and increase payouts for serious artists.
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In this episode I spoke with Cassie Petrey, founder of Crowd Surf, who has worked on marketing campaigns for Backstreet Boys, Camila Cabello, Paramore and more! Listen on your favorite Podcast platform Important Points: Andrew and Cassie discuss focusing on video content over photos to gain exposure and build an audience online. Well-lit, non-pixelated videos tend...
Read articleMusic has no inherent value until someone becomes a fan. Understanding this shifts how you approach marketing, merch, and ticket sales by focusing on different fan engagement levels and offering products that match their commitment.
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Spotify is drastically changing their payment model in 2024, taking a harder (albeit still weak) stance against bots and limiting non-music noise content on the platform. Spotify estimates these 3 changes will add $1 Billion to the royalty pool over the near 5 years. This averages to $200 Million per year in additional royalties. As...
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In this episode Anthony Pacheco from Simpl and I talk about using organic social media content and ads to market your music. Listen on your favorite Podcast platform Important Points: Andrew and Anthony talk about focusing on organic social media marketing first when starting out as an artist, especially if you have a limited budget. Engage authentically...
Read articleMaking a full-time living with music depends on your location, lifestyle, and income needs. This guide compares key income streams like streaming, merch, memberships, and touring to help you understand what’s required to reach about $50,000 per year.
Read articleBots in music marketing can get you banned from Spotify and other platforms, ruining your algorithms and growth. They create fake engagement that doesn’t convert to real fans or sales, ultimately harming your career more than helping it.
Read articleSpotify Wrapped 2023 arrives December 1st, showcasing listener stats from January to October. Artists can engage top fans with a personalized video, merch discounts, and tour dates, making this a valuable moment to connect and promote.
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There are a seemingly infinite number of Spotify promotion services available online. To save you some time, here are the best Spotify promotion services that i've personally tried on my own music. Each of the companies on this list provide streams from real people, not bots. Results may vary but each of these companies are...
Read articleSpotify saves and playlist adds indicate genuine listener engagement, often leading to repeated streams over months or years. These actions create a stable, long-term audience reservoir, unlike followers who may not consistently hear new releases.
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In this post I discuss making a six figure income with music, sync licensing, micro licensing and royalty collection with Eric Copeland of Make Music Income and Hello Composers. Listen on your favorite Podcast platform Important Points: Eric and Andrew both agree that it’s important to have a multiple income streams. Focusing on one initiative like Spotify will...
Read articleLearn how to use Facebook (Meta) ads to drive Spotify streams with a proven funnel that includes smart link landing pages, pixel tracking, and testing multiple audiences and creatives for better conversion rates.
Read articleIf you're a content creator making YouTube videos, blog posts, podcasts or social media content then you should likely spend some time thinking about productivity. Being a content creator is a lot of work, and there are a million little things you have to keep track of. I've been a content creator for many years,...
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Mighty Networks combines community building and course hosting in one platform, giving you control over your network structure and monetization options. It offers a mobile app and integrates with sales tools for a streamlined experience.
Read articleOrganic social media content remains essential for music artists, complementing paid ads by building fan engagement, testing ad creatives, and keeping profiles active. Consistent posting helps attract and retain fans without extra advertising costs.
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Recently I had the chance to review Playlist-Promotion.com's Spotify playlist service. If you're reading this, chances are that you searched for ‘playlist-promotion review' (or something similar), and you're wondering if they're legit. Yes, from the data in this campaign I can say that Playlist Promotion's Spotify playlisting service is safe to use and completely legit....
Read articleLearn how to trigger Spotify’s most valuable algorithmic playlists like Release Radar and Discover Weekly by hitting specific engagement thresholds and using high-quality sources such as Facebook ads or organic promotion to drive streams, listeners, and saves.
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One thing that surprises a lot of people when they get to know me, is that I rarely go on social media and I keep almost all notifications off on my phone. Despite the fact I make my living as a content creator on the internet, I don't really spend that much time on social...
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In this episode I speak with Tia Tia & Ryan McMahon, who have written songs for Justin Bieber, Walk The Moon, Sabrina Carpenter, The Chainsmokers and more. They've managed to get to 700k monthly listeners on Spotify in about 9 months on their artist projects. Listen on your favorite Podcast platform Important Points: Ryan and...
Read articleLearn how to craft offers that combine products, services, and experiences to deliver clear value to your fans. Focus on solving their pain points and presenting your music and merch in ways that make saying no difficult.
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If you're a music artist, band, manager or label owner you need music marketing. The idea that great music will somehow just sell itself is a myth. Great music with no marketing will perform worse than mediocre music with great marketing. I've spent the last 5 years obsessing over music marketing, and i've either tried...
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Distrokid, the awesome music distribution company, has official acquired Bandzoogle, my least favorite website tool. Don't get me wrong, Bandzoogle has great prices, great customer support and lots of templates. I just hate their awful website builder and lack of email automation features. Despite that brutal website builder, Bandzoogle has helped artists make $100M in...
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