Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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I've covered Spotify Marquee on my YouTube channel and on my other blog, but this is the first time on this blog. Today i'm going to go over a $500 Spotify Marquee campaign I ran in August 2024. It looks like Spotify added a bunch more analytics to the results page for Marquee, so that's...
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Access over 20 hours of free music marketing content designed to help musicians and marketers build their audience, improve engagement, and optimize their promotional strategies without any cost or commitment.
Read articleA $730 USD ad campaign in July 2024 promoted a song that reached 22,000 Spotify streams, 1,636 saves, and 1,796 playlist adds within a month, showing steady growth and algorithmic playlist traction.
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It is 100% feasible for you to get your first 1 million streams on your music in 1 year. All you need is good music, a hard work ethic and ideally some budget. This strategy revolves around 4 core principles: I can hear you cringing at the idea of making social media content already, but...
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Over the past couple years Spotify has been trying, and failing, to crack down on bot streams on their platform. More artists that have done nothing wrong get their music pulled than artists actually committing artificial streaming. In this post i'll talk about what artificial streaming is, how most artists get caught up in it,...
Read articleLearn how to use TikTok ads to grow your follower count efficiently, with practical steps on setting up campaigns, targeting, budgeting, and ad creation. Understand when and why to invest in follower growth through paid ads.
Read articleApple Music now provides detailed radio spins analytics for real radio stations, showing which songs are played and where. This new data offers insight into radio exposure previously hidden from artists and marketers.
Read articleA Spotify Showcase campaign promoting a 16-song relaxing piano album generated 31 streams per listener at a cost of $1.11 per listener, resulting in 2,837 total streams for $100. This analysis covers setup, key stats, and campaign value.
Read articleSocial media is useful for finding new fans but unreliable for retaining them due to changing algorithms and platform risks. Email and SMS marketing let you own your audience contact list and communicate directly on your terms.
Read articleMany artists hit a plateau around 20,000 to 30,000 monthly listeners where growth stalls despite regular releases and promotion. Understanding why this happens and exploring new marketing strategies can help break through this common barrier.
Read articleProtect your Facebook and Instagram accounts from phishing scams that impersonate Meta. Learn how hackers target music marketers with fake emails and messages designed to steal login info and run fraudulent ads.
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Spotify has premium plans and free ad-supported plans. Did you know that the amount of money you get paid per stream on Spotify varies depending on if the user listening is a premium user vs a free user? That's right, not only does the exact value of a stream vary each month, and by country,...
Read articleDiscover which Spotify listener category offers the most sustainable streams for long-term growth. Understanding the difference between active and programmed sources can help you build a more reliable fanbase.
Read articleApple Music, Amazon Music, and YouTube Music together have nearly 300 million paying subscribers, surpassing Spotify’s 239 million. Learn how to access these platforms, customize your profiles, and adjust ad campaigns to diversify your music promotion effectively.
Read articleReleasing a new single every 4-8 weeks balances quality, promotion time, and audience engagement for most artists. Faster release schedules work only under specific conditions, while slower releases suit complex genres or album-focused strategies.
Read articleAn artist with over 1.6 billion Spotify streams in the past year shows that the majority of streams come from fans’ own playlists and libraries, not editorial playlists. Only 13% of listeners are active but they generate over 80% of monthly streams.
Read articleUnderstanding cost per Spotify conversion helps optimize Meta ad campaigns by setting realistic benchmarks based on country tiers and music quality. Adjust budgets dynamically to focus on high-performing songs and improve overall campaign efficiency.
Read articleSpotify’s new 1,000 stream per year rule demonetizes 60% of songs, redistributing payouts to higher-performing tracks. Combined with recent price increases, this should raise the average payment per stream by about 6-7%.
Read articleUniversal Music Group has pulled its entire catalog from TikTok, blocking artists from posting their music, citing low payments and AI concerns. TikTok argues it offers valuable exposure, but the dispute leaves artists caught in the middle with limited options.
Read articleIn 2023, indie artists and labels earned $4.5B on Spotify, representing half of the platform’s total payouts. Despite 10 million artists uploading music, 50% have fewer than 100 lifetime streams, highlighting the vast competition and challenges for visibility.
Read articleToneDen’s smart link service has suffered from unresolved bugs and broken links, risking wasted ad spend. Explore reliable free and paid alternatives that offer better support, faster loading, and improved analytics for your music marketing campaigns.
Read articleSpotify’s Campaign Kit bundles Marquee, Showcase, and Discovery Mode with minor updates and expanded availability. These tools offer integrated marketing options within Spotify but vary in reach, cost, and effectiveness compared to paid social ads.
Read articleA growing Spotify bot scam adds thousands of songs daily to playlists, generating fake streams that mislead artists into paying for worthless promotion. Spotify’s current crackdown punishes artists unfairly, while the root problem remains unresolved.
Read articleMany artists limit their ad campaigns by testing too little, tweaking too often, or letting emotions override data. Avoid common pitfalls like equal budgeting for all songs and skipping conversion objectives to improve your marketing results.
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