Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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Apple Music, Amazon Music, and YouTube Music together have nearly 300 million paying subscribers, surpassing Spotify’s 239 million. Learn how to access these platforms, customize your profiles, and adjust ad campaigns to diversify your music promotion effectively.
Read articleReleasing a new single every 4-8 weeks balances quality, promotion time, and audience engagement for most artists. Faster release schedules work only under specific conditions, while slower releases suit complex genres or album-focused strategies.
Read articleAn artist with over 1.6 billion Spotify streams in the past year shows that the majority of streams come from fans’ own playlists and libraries, not editorial playlists. Only 13% of listeners are active but they generate over 80% of monthly streams.
Read articleUnderstanding cost per Spotify conversion helps optimize Meta ad campaigns by setting realistic benchmarks based on country tiers and music quality. Adjust budgets dynamically to focus on high-performing songs and improve overall campaign efficiency.
Read articleSpotify’s new 1,000 stream per year rule demonetizes 60% of songs, redistributing payouts to higher-performing tracks. Combined with recent price increases, this should raise the average payment per stream by about 6-7%.
Read articleUniversal Music Group has pulled its entire catalog from TikTok, blocking artists from posting their music, citing low payments and AI concerns. TikTok argues it offers valuable exposure, but the dispute leaves artists caught in the middle with limited options.
Read articleIn 2023, indie artists and labels earned $4.5B on Spotify, representing half of the platform’s total payouts. Despite 10 million artists uploading music, 50% have fewer than 100 lifetime streams, highlighting the vast competition and challenges for visibility.
Read articleToneDen’s smart link service has suffered from unresolved bugs and broken links, risking wasted ad spend. Explore reliable free and paid alternatives that offer better support, faster loading, and improved analytics for your music marketing campaigns.
Read articleSpotify’s Campaign Kit bundles Marquee, Showcase, and Discovery Mode with minor updates and expanded availability. These tools offer integrated marketing options within Spotify but vary in reach, cost, and effectiveness compared to paid social ads.
Read articleA growing Spotify bot scam adds thousands of songs daily to playlists, generating fake streams that mislead artists into paying for worthless promotion. Spotify’s current crackdown punishes artists unfairly, while the root problem remains unresolved.
Read articleMany artists limit their ad campaigns by testing too little, tweaking too often, or letting emotions override data. Avoid common pitfalls like equal budgeting for all songs and skipping conversion objectives to improve your marketing results.
Read articleArtist payments per stream vary widely depending on the streaming platform, listener country, subscription type, and distributor. Spotify dominates streams but pays less per stream, while platforms like Amazon Music and Napster offer higher rates with smaller audiences.
Read articleLearn how to build Spotify playlists that rank organically with specific themes, attractive artwork, and popular tracks. Discover practical ways to promote your playlists using Facebook ads, social media, and strategic curation to reach your target audience effectively.
Read articleThe 2024 NAMM Show brings together music gear makers, artists, and marketers with educational talks and new product showcases. It’s increasingly accessible for anyone in the music industry looking to learn and connect.
Read articleGrowing to 1,000 monthly Spotify listeners without a budget requires consistent, quality releases every 4-6 weeks and a strong social media presence with daily engaging content and genuine fan interactions.
Read articleAfter 10 hours of interviews with music marketing experts, clear consensus emerges on key strategies: quality music matters, consistent releases every 4-8 weeks work best, and social media presence tailored to your audience is essential for growth.
Read articleTracking your growth across social media and DSPs is essential to understand what’s working and to set realistic goals. Use analytics and spreadsheets to monitor progress and adjust your strategies over time for steady improvement.
Read articlePlan your 2024 music releases with a clear cadence and back them with a strong content strategy. Combine multiple marketing channels like social media, ads, and collaborations to grow your fanbase effectively.
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The AZ Studio Workstations Elite Sit-Stand Studio Desk failed quickly with a broken frame and incorrect finish. Poor customer service and outdated product images made the experience frustrating and difficult to resolve.
Read articlePlaylist curators play a crucial role in music discovery and audience growth. Connecting with the right curators can open doors to new listeners and meaningful exposure for your tracks.
Read articleA practical gesture to support your music journey this holiday season. Discover a simple resource designed to help you connect with your audience and grow your career sustainably.
Read articleDeciding between albums and singles depends on your goals and genre norms. Singles keep your audience engaged with frequent releases, while albums offer a cohesive artistic statement and stronger press opportunities.
Read articleSpotify Showcase lets artists run ads on Spotify’s mobile home page to promote releases directly within Spotify for Artists. Currently available only in the USA, UK, and Canada, it offers a new way to reach listeners alongside other marketing channels.
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In this episode Ben Patterson, president of Downtown Artist & Label Services, and I talk about music marketing, the industry, Spotify's changes and more! Listen on your favorite Podcast platform Important Points: Andrew and Ben talk about Spotify's Discovery Mode which provides additional visibility for artists, but can reduce royalties. That’s why Downtown Music aggressively...
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