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Music marketing articles, tools, and analysis. Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

guides: 148; guides
videos: 78; videos
newsletter issues: 105; newsletter issues
tools: 8; tools

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Music Marketing Monday newsletter by Andrew Southworth

Jun 2, 2025

Promoting Your Own Playlists On Spotify (and other DSPs)

Learn how to create and promote themed playlists on Spotify and other DSPs to engage listeners and boost streams. Tailor your playlist names, themes, and ads to target specific audiences and maximize ad performance.

Meta Ads For Music Spotify Growth Step by Step Tutorial

May 31, 2025Digital Ads Music Marketing

Meta Ads For Music: Spotify Growth (Step by Step Tutorial)

Using Meta Ads for music marketing to platforms like Spotify, Apple Music, YouTube Music and more is one of the most effective ways to grow your fanbase. Everything in this post is going to focus on Spotify because it's currently the largest DSP for music with the strongest discovery engine, but this all applies for...

Music Marketing Monday newsletter by Andrew Southworth

May 26, 2025

Selling CD's and Vinyl in 2025?

Physical music sales remain viable with Free + Shipping & Handling campaigns, leveraging sales funnels to increase average cart value and build a loyal customer base beyond initial purchases.

Music Marketing Monday newsletter by Andrew Southworth

May 19, 2025

Analyzing Your Royalty Statements

Understanding your royalty statements can reveal how much you earn per stream across platforms and countries. Using tools like the free DistroKid royalty analyzer helps visualize payments over time without manual spreadsheets.

YouTube Content ID

May 18, 2025Content Creator Music Distribution

The Truth About YouTube Content ID for Indie Musicians

Content ID allows you to claim royalties when your music is used in YouTube videos, either your own or other people's videos. But is Content ID worth it for indie music artists, does it help or does it hurt? Let's talk about it. First, I ran a poll on my YouTube channel and found that...

Music Marketing Monday newsletter by Andrew Southworth

May 12, 2025

Meta Ads For Music - $3k Album Campaign

This Meta ad campaign promoted an album across all DSPs with a $3,000 budget, achieving a $0.21 cost per conversion and strong Spotify engagement. Testing multiple ad sets and creatives helped identify a clear winner driving the best results.

Hypeddit Review

May 11, 2025Music Marketing Reviews

Hypeddit Review: Smart Links, Pre-saves, AI-Powered Ads and More

Welcome to my Hypeddit review. Hypeddit is a music marketing platform with a host of features including smart links, pre-save links, lifetime pre-saves, download gates, AI-powered music ads and more. I've been using Hypeddit since roughly 2019 for myself and hundreds of my students use it as well. So I have a ton of experience...

DistroKid Royalty Analyzer thumbnail

May 9, 2025

DistroKid Royalty Analyzer

Use our free tool to process your DistroKid royalty statement and understand your royalties. See a graph of monthly royalties over time, breakdown by DSP, and average payment per stream by country for Spotify, Apple Music and YouTube Music. Your data is processed locally, and is not uploaded to our servers.

Music Marketing Monday newsletter by Andrew Southworth

May 5, 2025

Which Campaign Objective To Use In Meta Ads For Music Marketing?

Choosing the right Meta ads campaign objective is key for music promotion on streaming platforms. Engagement campaigns with conversion events set to Website Conversions typically yield better results than Sales or Leads for Spotify conversion goals.

Meta Ads For Music Platforms OTHER Than Spotify

May 2, 2025Digital Ads Music Marketing

Meta Ads For Music DSPs OTHER Than Spotify

Let's talk about the side effects of running Meta ad campaigns for music promotion. Meaning, even if you're driving people to Spotify what happens to Apple Music and YouTube music?

How to Run Meta Ads For Music Promotion On Spotify

May 2, 2025Digital Ads Music Marketing

How to Run Meta Ads For Music Promotion On Spotify (2025)

Did you know you can use Meta Ads for music marketing? I've driven over 300+ million streams on Spotify alone using Facebook ads (Meta ads), here's how to do it yourself. Step-by-Step Guide From Video The guide below is auto-generated using the transcript and screenshots from the video for convenience, and as a result there...

Which Campaign Objective To Use In Meta Ads For Music Marketing?

Apr 30, 2025Digital Ads Music Marketing

Which Campaign Objective To Use In Meta Ads For Music Marketing?

Which campaign objective should you use in Meta ads for promoting your music on Spotify and other streaming platforms? In other words, when you're running what many people call a ‘Spotify conversion campaign' where we take someone from your ad to a smart link and then they convert to go to a streaming platform. Should...

Top Music Marketing Companies

Apr 28, 2025Digital Ads Music Marketing

8 Best Music Marketing Companies in 2026 (Promotion and Education)

Discover the top music marketing companies of 2026, personally vetted to help you promote your music without artificial streaming. From Spotify ad campaigns to education and playlist promotion, these options cover a range of effective strategies.

ow To Switch Music Distributors (Without Losing Streams)

Apr 27, 2025Music Distribution

How To Switch Music Distributors (Without Losing Streams)

Music distribution is kind of a commodity nowadays. There are dozens of platforms all with different features, and each of them change year over year. Sometimes this means you need to switch music distributors, but how do you do this? Well it's actually quite simple, and you can do it without losing any streams in...

Music Marketing Monday newsletter by Andrew Southworth

Apr 7, 2025

How many Spotify streams to make a living?

Making a full-time living from Spotify alone requires about 200k to 800k monthly listeners, but most artists rely on multiple income streams beyond streaming to sustain their careers.

Spotify monthly listener growth

Apr 4, 2025Music Marketing Spotify

How many monthly listeners to make a living on Spotify?

Believe it or not, the answer to the question “How many monthly listeners to make a living from Spotify” is surprisingly complex and interesting. I encourage you to read this article to learn why, but if you're looking for the TLDR, here it is: To make a living off of Spotify streams alone, you typically...

Music Marketing Monday newsletter by Andrew Southworth

Apr 2, 2025

Lets Decode The Spotify Algorithm Together... Again

Understanding Spotify’s algorithm requires ongoing data collection as its factors evolve. Recent insights highlight the importance of streams in the past 28 days and the growing role of radio and Discovery Mode in playlist placements.

Did Snoop Dogg Only Get Paid $45k For 1 Billion Streams?

Mar 7, 2025Business Music Marketing

Did Snoop Dogg Only Get Paid $45k For 1 Billion Streams?

Snoop Dogg’s claim of earning only $45,000 from 1 billion streams likely reflects his label deal, not Spotify’s payout. Typically, 1 billion streams generate about $3.3 million in royalties before splits with labels, managers, and publishers.

Music Marketing Monday newsletter by Andrew Southworth

Jan 31, 2025

My current free music marketing experiment

Running a free, organic music marketing experiment with a brand new AI-generated instrumental project to isolate social media effects without paid ads or existing fanbase influence. Early results show promising organic reach and streaming activity across platforms.

Music Marketing Monday newsletter by Andrew Southworth

Jan 6, 2025

Preparing for a new year of releasing music

Batch creating music and content before your release cycle gives you a buffer to focus on marketing and growth. Planning your releases and marketing strategy ahead reduces stress and improves execution throughout the year.

Music Marketing Monday newsletter by Andrew Southworth

Dec 2, 2024

Should you use Spotify Ad Studio?

Spotify Ad Studio lets artists run audio and video ads targeting free-tier listeners and fans of specific artists. While it offers precise targeting, the platform’s cost per new listener tends to be high compared to other ad options.

Music Marketing Monday newsletter by Andrew Southworth

Nov 18, 2024Music Marketing

Roblox x DistroKid Partnership – Get Your Music On Roblox

If you use DistroKid you may have noticed you can now distribute your music to Roblox! If you aren't familiar, Roblox is an insanely popular online gaming platform with over 200 million monthly active users. Roblox users are able to create their own games in the platform, and DIstroKid can get your music into the...

Music Marketing Monday newsletter by Andrew Southworth

Nov 18, 2024

What video content works best for music artists?

Video content is essential for music artists today, with vertical, short-form clips dominating social and ad platforms. Different video types serve distinct purposes, from full-length music videos to low-budget lyric videos and engaging performance clips.

Spotify Playlist Deep Link Generator thumbnail

Nov 18, 2024

Spotify Playlist Deep Link Generator

Did you know that you could create a link that would start playing a specific song on a Spotify playlist? This can be useful for artists looking to promote their song that got added to a playlist, or for playlist curators / labels to increase the amount of streams they get from the playlist.