Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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Understanding Spotify’s algorithm requires ongoing data collection as its factors evolve. Recent insights highlight the importance of streams in the past 28 days and the growing role of radio and Discovery Mode in playlist placements.
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Snoop Dogg’s claim of earning only $45,000 from 1 billion streams likely reflects his label deal, not Spotify’s payout. Typically, 1 billion streams generate about $3.3 million in royalties before splits with labels, managers, and publishers.
Read articleRunning a free, organic music marketing experiment with a brand new AI-generated instrumental project to isolate social media effects without paid ads or existing fanbase influence. Early results show promising organic reach and streaming activity across platforms.
Read articleBatch creating music and content before your release cycle gives you a buffer to focus on marketing and growth. Planning your releases and marketing strategy ahead reduces stress and improves execution throughout the year.
Read articleSpotify Ad Studio lets artists run audio and video ads targeting free-tier listeners and fans of specific artists. While it offers precise targeting, the platform’s cost per new listener tends to be high compared to other ad options.
Read articleIf you use DistroKid you may have noticed you can now distribute your music to Roblox! If you aren't familiar, Roblox is an insanely popular online gaming platform with over 200 million monthly active users. Roblox users are able to create their own games in the platform, and DIstroKid can get your music into the...
Read articleVideo content is essential for music artists today, with vertical, short-form clips dominating social and ad platforms. Different video types serve distinct purposes, from full-length music videos to low-budget lyric videos and engaging performance clips.
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Did you know that you could create a link that would start playing a specific song on a Spotify playlist? This can be useful for artists looking to promote their song that got added to a playlist, or for playlist curators / labels to increase the amount of streams they get from the playlist. When...
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You may have noticed in your music distributor that you can't typically select ‘single', ‘EP' or ‘album' for your release. The streaming services categorize singles, EPs and albums automatically. But how do they decide? The track counts for singles, EPs and albums on Spotify, Apple Music and other DSPs are: There are some other interesting...
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Spotify Wrapped is one of the highlights of being a Spotify user each year, and every year people wonder when does Spotify wrapped come out? Well in this post we're going to cover what Spotify Wrapped is, how to get it, when it comes out and more! What Is Spotify Wrapped? Spotify Wrapped allows listeners...
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The best ToneDen alternatives are Hypeddit, Smart Noise, FeatureFM and SubmitHub Links. Bam, no clickbait here. If you've been marketing your music for a while now, you may be familiar with ToneDen. ToneDen is a music marketing software where you can create smart links, pre-save links etc. and run automated Facebook ad campaigns on them....
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I'm going to show you how you can promote your sound on Instagram using Facebook ads, to try and get more people using your song in their reels. Objective: To create a Facebook or meta ad campaign to promote a sound on Instagram, encouraging more people to use the sound in their user-generated content (UGC)....
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What Is Release Radar? Release Radar is an algorithmic playlist on the music DSP Spotify designed to show you new music from artists you follow alongside some new songs the algorithmic thinks you'll like. The official description on Spotify is “Catch all the latest music from artists you follow, plus new singles picked for you....
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Spotify Intent Rate measures listener engagement by combining Playlist Adds and Saves relative to total listeners. It helps compare the effectiveness of different marketing strategies for songs, albums, or artist profiles over various time periods.
Read articleNetworking at music conferences like ADE and NAMM offers opportunities to learn new skills, meet online contacts in person, and connect with industry professionals from companies like Spotify and Soundcloud. These events also provide a chance to experience live music and explore new markets.
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Matchfy is a music marketing platform that connects artists and playlist curators in a unique way. Instead of paying per submission, you pay one monthly fee and can submit to as many playlists as you like. On the surface it seems enticing, but there are some serious drawbacks to their approach and we're going to...
Read articleArtist.tools helps musicians, labels, and curators research Spotify playlists for legitimacy, track follower growth, and find playlist contact info. It offers affordable analytics features that support smarter playlist pitching and marketing decisions.
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I've seen countless artists talk about how Spotify playlists and Spotify playlisting is the bulk of their music marketing strategy. But in my opinion this is a massive waste of time and money in most cases. There are a lot of situations where playlisting makes sense but it should never be used as the foundation...
Read articleExplore how typical music fans discover and consume music differently from industry insiders. Understanding these habits helps tailor your marketing strategy to reach listeners where they actually find and engage with new music.
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TikTok Music is shutting down for good, Spotify has added AI playlist creation, Canada wants some streaming money and thousands of music videos have vanished off of YouTube.
Read articleSpotify Discovery Mode lets artists opt-in songs for algorithmic playlist promotion in exchange for a 30% commission on streams. It’s typically available to artists with 5k-10k monthly listeners and can boost stream growth significantly.
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Imagine you need 100,000 real human views on a music video for as fast or as cheap as possible. What would you do? The answer is what I call a ‘YouTube ads fluff campaign'. It's very similar to how I would normally run ads on YouTube to promote a music video, except designed more around...
Read articleConversion ads with landing pages outperform traffic ads for Spotify promotion by optimizing for deeper engagement, filtering out accidental clicks and bots, and driving more intentional listeners to stream your music.
Read articleRetargeting with Meta ads targets people who have already interacted with your music or brand, using custom audiences like Instagram followers or video viewers. This approach helps focus your ads on warmer audiences rather than cold prospects.
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