Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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Spotify Intent Rate measures listener engagement by combining Playlist Adds and Saves relative to total listeners. It helps compare the effectiveness of different marketing strategies for songs, albums, or artist profiles over various time periods.
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Networking at music conferences like ADE and NAMM offers opportunities to learn new skills, meet online contacts in person, and connect with industry professionals from companies like Spotify and Soundcloud. These events also provide a chance to experience live music and explore new markets.
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Matchfy is a music marketing platform that connects artists and playlist curators in a unique way. Instead of paying per submission, you pay one monthly fee and can submit to as many playlists as you like. On the surface it seems enticing, but there are some serious drawbacks to their approach and we're going to...
Read articleArtist.tools helps musicians, labels, and curators research Spotify playlists for legitimacy, track follower growth, and find playlist contact info. It offers affordable analytics features that support smarter playlist pitching and marketing decisions.
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I've seen countless artists talk about how Spotify playlists and Spotify playlisting is the bulk of their music marketing strategy. But in my opinion this is a massive waste of time and money in most cases. There are a lot of situations where playlisting makes sense but it should never be used as the foundation...
Read articleExplore how typical music fans discover and consume music differently from industry insiders. Understanding these habits helps tailor your marketing strategy to reach listeners where they actually find and engage with new music.
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TikTok Music is shutting down for good, Spotify has added AI playlist creation, Canada wants some streaming money and thousands of music videos have vanished off of YouTube.
Read articleSpotify Discovery Mode lets artists opt-in songs for algorithmic playlist promotion in exchange for a 30% commission on streams. It’s typically available to artists with 5k-10k monthly listeners and can boost stream growth significantly.
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Imagine you need 100,000 real human views on a music video for as fast or as cheap as possible. What would you do? The answer is what I call a ‘YouTube ads fluff campaign'. It's very similar to how I would normally run ads on YouTube to promote a music video, except designed more around...
Read articleConversion ads with landing pages outperform traffic ads for Spotify promotion by optimizing for deeper engagement, filtering out accidental clicks and bots, and driving more intentional listeners to stream your music.
Read articleRetargeting with Meta ads targets people who have already interacted with your music or brand, using custom audiences like Instagram followers or video viewers. This approach helps focus your ads on warmer audiences rather than cold prospects.
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I've covered Spotify Marquee on my YouTube channel and on my other blog, but this is the first time on this blog. Today i'm going to go over a $500 Spotify Marquee campaign I ran in August 2024. It looks like Spotify added a bunch more analytics to the results page for Marquee, so that's...
Read articleAccess over 20 hours of free music marketing content designed to help musicians and marketers build their audience, improve engagement, and optimize their promotional strategies without any cost or commitment.
Read articleA $730 USD ad campaign in July 2024 promoted a song that reached 22,000 Spotify streams, 1,636 saves, and 1,796 playlist adds within a month, showing steady growth and algorithmic playlist traction.
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It is 100% feasible for you to get your first 1 million streams on your music in 1 year. All you need is good music, a hard work ethic and ideally some budget. This strategy revolves around 4 core principles: I can hear you cringing at the idea of making social media content already, but...
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Over the past couple years Spotify has been trying, and failing, to crack down on bot streams on their platform. More artists that have done nothing wrong get their music pulled than artists actually committing artificial streaming. In this post i'll talk about what artificial streaming is, how most artists get caught up in it,...
Read articleLearn how to use TikTok ads to grow your follower count efficiently, with practical steps on setting up campaigns, targeting, budgeting, and ad creation. Understand when and why to invest in follower growth through paid ads.
Read articleApple Music now provides detailed radio spins analytics for real radio stations, showing which songs are played and where. This new data offers insight into radio exposure previously hidden from artists and marketers.
Read articleA Spotify Showcase campaign promoting a 16-song relaxing piano album generated 31 streams per listener at a cost of $1.11 per listener, resulting in 2,837 total streams for $100. This analysis covers setup, key stats, and campaign value.
Read articleSocial media is useful for finding new fans but unreliable for retaining them due to changing algorithms and platform risks. Email and SMS marketing let you own your audience contact list and communicate directly on your terms.
Read articleMany artists hit a plateau around 20,000 to 30,000 monthly listeners where growth stalls despite regular releases and promotion. Understanding why this happens and exploring new marketing strategies can help break through this common barrier.
Read articleProtect your Facebook and Instagram accounts from phishing scams that impersonate Meta. Learn how hackers target music marketers with fake emails and messages designed to steal login info and run fraudulent ads.
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Spotify has premium plans and free ad-supported plans. Did you know that the amount of money you get paid per stream on Spotify varies depending on if the user listening is a premium user vs a free user? That's right, not only does the exact value of a stream vary each month, and by country,...
Read articleDiscover which Spotify listener category offers the most sustainable streams for long-term growth. Understanding the difference between active and programmed sources can help you build a more reliable fanbase.
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