Andrew Southworth

Music marketing articles, tools, and analysis.

Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

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Music Marketing Monday newsletter by Andrew Southworth

Meta Ads For Music - $3k Album Campaign

This Meta ad campaign promoted an album across all DSPs with a $3,000 budget, achieving a $0.21 cost per conversion and strong Spotify engagement. Testing multiple ad sets and creatives helped identify a clear winner driving the best results.

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DistroKid Royalty Analyzer thumbnail

DistroKid Royalty Analyzer

Use our free tool to process your DistroKid royalty statement and understand your royalties. See a graph of monthly royalties over time, breakdown by DSP, and average payment per stream by country for Spotify, Apple Music and YouTube Music. Your data is processed locally, and is not uploaded to our servers. DistroKid Royalty Analyzer DSP...

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Music Marketing Monday newsletter by Andrew Southworth

My current free music marketing experiment

Running a free, organic music marketing experiment with a brand new AI-generated instrumental project to isolate social media effects without paid ads or existing fanbase influence. Early results show promising organic reach and streaming activity across platforms.

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Music Marketing Monday newsletter by Andrew Southworth

Preparing for a new year of releasing music

Batch creating music and content before your release cycle gives you a buffer to focus on marketing and growth. Planning your releases and marketing strategy ahead reduces stress and improves execution throughout the year.

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Music Marketing Monday newsletter by Andrew Southworth

Should you use Spotify Ad Studio?

Spotify Ad Studio lets artists run audio and video ads targeting free-tier listeners and fans of specific artists. While it offers precise targeting, the platform’s cost per new listener tends to be high compared to other ad options.

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Music Marketing Monday newsletter by Andrew Southworth

What video content works best for music artists?

Video content is essential for music artists today, with vertical, short-form clips dominating social and ad platforms. Different video types serve distinct purposes, from full-length music videos to low-budget lyric videos and engaging performance clips.

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Spotify Playlist Deep Link Generator thumbnail

Spotify Playlist Deep Link Generator

Did you know that you could create a link that would start playing a specific song on a Spotify playlist? This can be useful for artists looking to promote their song that got added to a playlist, or for playlist curators / labels to increase the amount of streams they get from the playlist. When...

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the difference between singles, EPs and albums

What is the difference between a single, EP and album?

You may have noticed in your music distributor that you can't typically select ‘single', ‘EP' or ‘album' for your release. The streaming services categorize singles, EPs and albums automatically. But how do they decide? The track counts for singles, EPs and albums on Spotify, Apple Music and other DSPs are: There are some other interesting...

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When Does Spotify Wrapped Come Out In 2024?

Spotify Wrapped is one of the highlights of being a Spotify user each year, and every year people wonder when does Spotify wrapped come out? Well in this post we're going to cover what Spotify Wrapped is, how to get it, when it comes out and more! What Is Spotify Wrapped? Spotify Wrapped allows listeners...

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Spotify Release Radar

What is Spotify Release Radar?

What Is Release Radar? Release Radar is an algorithmic playlist on the music DSP Spotify designed to show you new music from artists you follow alongside some new songs the algorithmic thinks you'll like. The official description on Spotify is “Catch all the latest music from artists you follow, plus new singles picked for you....

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