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Music marketing articles, tools, and analysis. Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

guides: 148; guides
videos: 78; videos
newsletter issues: 105; newsletter issues
tools: 8; tools

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Your First 1 Million Streams in 2026 (Ultimate Guide) YouTube thumbnail

Nov 15, 2025

Your First 1 Million Streams in 2026 (Ultimate Guide)

Discover a strategic, repeatable plan to reach your first million streams across all platforms in 2026, combining smart content creation and targeted advertising.

1 million streams in 2026

Nov 14, 2025Music Marketing Spotify

How to get 1 million streams in 2026

Build momentum by releasing 9 songs in a year, supported by consistent social media posts and multiple YouTube videos per track. Invest around $500 per song in targeted Meta ads to maximize streaming growth efficiently.

Music Marketing Monday newsletter by Andrew Southworth

Nov 10, 2025

3 Types of Social Content Working For Artists Right Now

Explore three effective social content types for music artists: performance clips, band practice snippets, and vibey footage with lyrics. Each style offers flexible variations to fit your genre and creative approach.

How To Test UNRELEASED Music With Meta Ads YouTube thumbnail

Nov 7, 2025

How To Test UNRELEASED Music With Meta Ads

Discover how to strategically test unreleased music using Meta ads to identify your strongest tracks and optimize your release strategy with real audience data.

Music Marketing Monday newsletter by Andrew Southworth

Nov 3, 2025

Testing Unreleased Songs In Ads

Use multi-song test campaigns to gather real data on unreleased tracks by running ads with different creatives. This helps decide release order, content creation priorities, and budget allocation based on actual performance metrics.

Spotify's Artificial Streaming Fines Are CRAZY YouTube thumbnail

Oct 31, 2025

Spotify's Artificial Streaming Fines Are CRAZY

Discover why Spotify’s approach to artificial streaming fines is punishing independent artists unfairly, risking music removal without solving the root bot problem.

Spotify Is Making Their Own AI Music Product? YouTube thumbnail

Oct 29, 2025

Spotify Is Making Their Own AI Music Product?

Spotify is tackling AI music challenges head-on by introducing new artist protections, spam filters, and pioneering AI music tools designed with creators in mind.

Music Marketing Monday newsletter by Andrew Southworth

Oct 27, 2025

Stop living song to song

Batch creating music and content builds a release buffer that enables consistent scheduling and focused marketing. This approach helps artists plan creatively and avoid disruptions caused by life events or last-minute rushes.

How Indie Artists Can Grow Without A Team feat. Goshfather YouTube thumbnail

Oct 24, 2025

How Indie Artists Can Grow Without A Team feat. Goshfather

Discover how indie artists can break through by mastering social media, embracing niche creativity, and committing to consistent, authentic content without needing a team.

How To Boost Posts On Instagram For Musicians (and should you do it?) YouTube thumbnail

Oct 21, 2025

How To Boost Posts On Instagram For Musicians (and should you do it?)

Discover how musicians can strategically boost Instagram posts to increase profile visits, engagement, and followers while avoiding common pitfalls and maximizing ad spend...

After Mastering 16,000+ Albums, Here's His Advice For Artists feat. Alan Douches YouTube thumbnail

Oct 14, 2025

After Mastering 16,000+ Albums, Here's His Advice For Artists feat. Alan Douches

Discover essential wisdom from Alan Douches, a Grammy-winning mastering engineer, on how artists can build authentic, lasting careers by embracing musicianship and fearless...

Why Do Most Artists Focus On Spotify? (and should they?) YouTube thumbnail

Oct 10, 2025

Why Do Most Artists Focus On Spotify? (and should they?)

Discover why Spotify dominates artist attention despite lower per-stream payouts and how its massive user base and algorithms create unmatched growth opportunities.

How I Saved This FAILING Music Ad Campaign YouTube thumbnail

Oct 3, 2025

How I Saved This FAILING Music Ad Campaign

Discover how a strategic pivot and creative experimentation transformed a struggling music ad campaign into a cost-efficient success with meaningful audience engagement.

Music Marketing Monday newsletter by Andrew Southworth

Sep 29, 2025

(not so) Secret TikTok Growth Hack

TikTok’s algorithm uniquely factors in the content you consume to decide who sees your posts. Warming up your account by engaging with niche-relevant videos can help position your content for better organic reach.

Spotify music marketing report screenshot

Sep 18, 2025Spotify

Spotify's NEW Terms Of Service

Several large content creators have been claiming Spotify's new terms of service allows them to resell your music without compensation, use it to train AI and more – but is that true? The short answer is no. While Spotify did update their terms of service for users, this agreement does not apply to music uploaded...

Music Marketing Monday newsletter by Andrew Southworth

Sep 15, 2025

Spotify's New Terms Of Service - Is It Bad?

Spotify’s updated Terms of Service apply only to user-uploaded content like playlist art and profile pictures, not to the music itself. Misinterpretations have caused unnecessary concern among artists about AI training and unauthorized use of their songs.

Music Marketing Monday newsletter by Andrew Southworth

Aug 25, 2025

How I saved this failing music ad campaign

After extensive testing with 30 ad sets and 16 visuals, I reduced the cost per conversion from over $0.60 to around $0.23 by refining Meta ads and expanding to new markets like Turkey. The campaign now shows promising downward trends.

Music Marketing Monday newsletter by Andrew Southworth

Aug 11, 2025

How the Spotify algorithm actually works

Spotify’s algorithm combines collaborative filtering, audio analysis, and web crawling to match songs with listeners most likely to enjoy them. Understanding these elements helps you target the right audience and improve your chances of playlist placement.

Should Artists Remove Their Music From Spotify?

Aug 2, 2025Spotify

Should artists remove their music from Spotify?

Despite concerns over AI music, low payouts, and Spotify CEO Daniel Ek’s defense investments, removing your music from Spotify is generally not advisable for professional artists seeking broad exposure and revenue.

Music Ad Tips YOU Need (From A Profitable Record Label) feat. spiration music

Jul 8, 2025Modern Music Marketing Podcast Spotify

Music Ad Tips YOU Need (From A Profitable Record Label) feat. spiration music

Recently I had a chat with Alex Bochel, who runs a profitable record label called spiration music by running Meta ads for music marketing. That's right. He releases music through his label, promotes it with Meta ads primarily focused towards Spotify and actually profits. Learn more below. Interview Summary: Recently, I talked to Alex Bochel...

Music Marketing Monday newsletter by Andrew Southworth

Jul 7, 2025

How to Avoid Music Marketing Scams

Scams in the music industry often promise results they can’t deliver, like fake streams or followers. Learn how to spot red flags and protect your money by understanding what legitimate services actually provide.

Music Marketing Monday newsletter by Andrew Southworth

Jun 23, 2025

The Secret Behind Growing On Social Media

Growing on social media requires identifying your target audience, creating content that appeals to them, and maintaining consistent output over time. Different platforms and niches demand tailored strategies and ongoing audience research.

Music Marketing Monday newsletter by Andrew Southworth

Jun 16, 2025

The MOST Important Thing For Music Marketing

Great music is the foundation of effective music marketing. Aim for your songs to be at least 80% as good as commercially viable tracks in your genre before investing time or money into promotion.

Music Marketing Monday newsletter by Andrew Southworth

Jun 9, 2025

How To Focus On MORE Than Just Streaming

Integrate physical media and digital downloads with streaming platforms to create a balanced music selling strategy. Embrace streaming for discovery while offering exclusive content and formats that appeal to dedicated fans.