Imagine you need 100,000 real human views on a music video for as fast or as cheap as possible. What would you do? The answer is what I call a ‘YouTube ads fluff campaign’. It’s very similar to how I would normally run ads on YouTube to promote a music video, except designed more around volume and less on quality.
Cautionary Notes:
- The YouTube Fluff campaign is focused on quantity over quality, targeting cheap views from various countries.
- Avoid using this campaign if seeking high-quality engagement or specific audience targeting
- Monitor the campaign performance regularly to ensure it aligns with the desired outcome.
Overall, I think most people should only use fluff campaigns in moderation, if at all. Most of your budget should be spent on building long term high-quality fans. Additionally for most of you i’d only spend a maximum of 10% of your marketing budget on YouTube promotion. I’ve found Meta ads for promoting music on streaming services much more effective across the board, so spend much more on Meta ads than YouTube ads.
Key Steps:
- Access Google Ads:
- Go to ads.google.com and set up your account.
- Navigate to campaigns and click on the blue plus button to create a new campaign.
- Campaign Setup:
- Select campaign objective as awareness and consideration.
- Choose video as the format and video views as the goal.
- Click continue to proceed to campaign creation.
- Campaign Details:
- Name the campaign appropriately (e.g., Test Fluff).
- Choose a daily budget
- Select the duration and daily budget for the campaign.
- Audience Selection:
- Opt for a broad approach in selecting interests (e.g., EDM, house, techno).
- Enable audience expansion
- Ad Configuration:
- Add the YouTube video link for the ad.
- Choose your ad copy, headlines, descriptions etc.
- Set a maximum bid for CPV, typically just accept Google’s recommendation
- Finalizing the Campaign:
- Click on apply and then create the campaign to launch the YouTube Fluff campaign.
Tips for Efficiency:
- Start with a small budget and duration for the campaign to test effectiveness.
- Keep the audience selection broad to allow Google to optimize for the cheapest views.
- Regularly review and adjust the campaign settings based on performance metrics.
By following these steps, you can effectively execute a YouTube Fluff campaign to increase views on your video at a minimal cost.
