The value of networking at music conferences
Networking at music conferences like ADE and NAMM offers opportunities to learn new skills, meet online contacts in person, and connect with industry professionals from companies like Spotify and Soundcloud. These events also provide a chance to experience live music and explore new markets.
By Andrew Southworth
Hey friends!
Today we’re going to talk about the value of networking at music conferences.
The Amsterdam Dance Event (ADE) just wrapped up so today I thought i’d talk about the value of networking at music events like ADE, NAMM and so many more.
Before we dive in I just want to say a big thank you to everyone I met up with in person at ADE this year! Whether we’ve met each other virtually already or you just stopped me in the street to tell me you appreciate my videos - thank you! I feel incredibly fortunate to have such an awesome and supportive community.
Why I Go To Events
First I want to go over why I went to ADE, and why I go to NAMM:
There are a lot of music industry talks / panels to learn new skills and expand your horizons
I want to meet people I already know online in person
I want to network and meet new people
They’re just fun
As far as the talks / panels go, it can be kind of like being back in college. There are dozens of events in music marketing, music business, music creation and more. For example I attended a talk on how promoters market live shows nowadays, and another on music streaming fraud. Some talks are very surface level but others were quite valuable.
While I was there I was able to meet a bunch of people i’ve been working with or collaborating with online for a while in person. For example, a lot of people from my ad agency Forbid Media also attended - imagine working with people for years but having never met in real life, it’s pretty cool when you finally do.
While there I also set up meetings to connect with other folks in the music industry. ADE has a ‘pro database’ where any pro member can DM any other pro member. There are employees from Spotify, Soundcloud, Downtown music etc there and it’s not too hard to strike up conversations with people from these companies.
Lastly, it’s just fun to travel, meet people and attend events. Traveling from the US to Europe isn’t cheap, so we just turned it into a vacation as it was my first time in Amsterdam and my first time in Europe. ADE also has a TON of live music at night.
Why Artists Should Go To Events
So of course, if you’re a music industry person like me the reasons above will also apply exactly to you. However if you’re an artist, producer, DJ or similar the reasons may be different.
While I was there I got to meet up with a lot of music creators, so I got to hear why they came in the first place. Some naturally just came for fun but many had business reasons as well. Here are some reasons:
They wanted to learn new skills at the talks / panels, such as how to market their music or how to run live shows
They wanted to connect with labels, and artists on labels they’re interested in
They wanted to meet up with other artists / producers / dj’s to possibly collab in the future
They want to see the future of the industry
I met a DJ that attended to network with other DJ’s at the event, to hopefully help him expand outside of his local market. I met a producer that went to meet one of the labels they’ve released through, and also connect with new labels they want to work with in the future.
There is a certain magic that happens during face to face interactions that email, phone calls and Zoom calls can’t replicate. Maybe a label didn’t answer your emails previously but after meeting in real life they like your vibe, and start taking you more seriously.
Conclusion
There are a LOT more events that happen throughout the year other than ADE and NAMM. Additionally, there are many other types of events that can be great for networking such as concerts, clubs, songwriting workshops, conventions for other media etc.
It’s great doing things on the internet, but every so often it’s good to go outside and shake some hands (and touch some grass lol).
New Content
If you want to market your music using ads, you NEED to understand how the Meta / Facebook Pixel works - welcome to my ultimate guide.
In this video i'll show you how to do a waterfall release strategy with DistroKid, what a water release strategy is and why its useful for music marketing.
Spotify playlists can be a small part of your marketing plan but they shouldn’t be the bulk of it, here’s why:
Whenever you’re ready, there are 4 ways I can help you:
My courses. Spotify Growth Machine teaches you how to use Facebook ads to promote your music on Spotify. YouTube Growth Machine teaches you how to grow a YouTube channel organically and how to use YouTube ads. Fan Growth Machine teaches you how to build a website, online store and grow your email list.
My ad agency specializes in running Facebook conversion ads to promote your music on Spotify.
Website / Store / Funnels. MusicFunnels is the best all-in-one platform for music artists to make a website, online store, sales funnels and build their mailing list.
1-on-1 consulting. You can book 1-hour calls with myself or my team here.
My Links:
🌍 MusicFunnels - Best website / store / funnels for music artists (get your 14-day FREE trial!)
🧑💻 Consultations
🎬 Get 15% off Melodist music distribution with code ANDREW15 here
Discount / Affiliate Links:
►► FeatureFM - use code ASOUTH30 for 30% off annual plans!
If you’d rather just purchase the e-book, or physical book or audiobook you can do so here.
I hope you enjoyed this edition of Music Marketing Monday! Please give your feedback using the poll below.
** There are affiliate links on this site, meaning I may receive a kickback when you purchase a product or service using my links at no extra cost to you. I only recommend products I’d recommend to friends, but i’m obligated to inform you that these affiliate links are present. Overall affiliate income is not my focus and is a relatively small part of my income.
In case you’re curious what platform i’m using to run this newsletter, it’s called beehiiv.
Grow your music on Spotify with a repeatable system
Use the same release, ads, and playlist-growth strategy Andrew teaches artists and labels.