What is the BEST Social Media Platform for Music Marketing?
Discover which social media platform truly drives organic growth for your music by exploring a real-world test comparing Instagram, TikTok, YouTube, and Facebook performance.
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Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.
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How Music Artists Grow On Social Media feat. Dustin Boyer
Discover how music artists can authentically connect with fans and grow on social media by focusing on meaningful storytelling and strategic content hooks.
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300+ social media posts per month?!
To boost exposure for their debut album, Andrew’s band launched an aggressive social posting strategy across YouTube Shorts, TikTok, and Instagram, totaling about 300 posts monthly. This approach targets new audiences through multiple niche TikTok accounts and trial Instagram Reels.
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Spotify and DistroKid's NEW Generative AI Tagging (is it enough?)
Spotify's new generative AI tagging via DistroKid offers artists a way to disclose AI contributions in music, but does it truly address the evolving challenges of AI in the...
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The ULTIMATE Music Marketing Roadmap
Master your music marketing with a comprehensive roadmap that integrates release timing, social media tactics, and strategic advertising to grow your fanbase effectively.
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Use THESE Videos In Your Music Marketing Ads
Discover the most effective types of video ads that music artists are using right now to boost streaming conversions and engage fans across social platforms.
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Asking Random People at NAMM for Music Marketing Advice
Discover authentic music marketing insights from industry insiders at NAMM, revealing how genuine relationships and consistent effort can elevate your independent music career.
Watch videoWhich social media platform is best for music marketing?
A social media experiment tested organic video performance across Instagram Reels, YouTube Shorts, Facebook Reels, and TikTok. Results showed Instagram Reels led in views and comments, while TikTok had the highest like rate but the lowest overall reach for this band’s content.
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How DIY Artists Can Promote Their Music feat. Matt Bacon
Discover how indie artists can build a loyal fanbase and promote their music effectively through community, recognizable branding, and consistent content creation.
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How To Launch A Music Marketing Ad Campaign in 3 Clicks (Aura Music Review)
Discover how Aura Music’s automated ad platform can launch a targeted music marketing campaign in just a few clicks, perfect for artists with modest budgets seeking effortless...
Watch videoWhen does it make sense to sign with a label?
Label deals often get a bad rap due to unfair practices by major and some indie labels, but modern agreements can be more artist-friendly, offering funding and resources that help musicians grow beyond their current reach.
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Spotify For Artists Best New Feature
Discover Spotify for Artists’ powerful new song-level data feature that transforms how you track marketing impact and audience engagement with precision and ease.
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Spotify Executive Explains How Spotify ACTUALLY Works feat. Sam Duboff
Discover how Spotify’s royalty system truly works, debunking common myths and revealing the evolving opportunities for artists in today’s streaming landscape.
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13,800 Artists Generated $100k on Spotify in 2025
Discover how Spotify’s latest report reveals a growing number of artists breaking significant income milestones, reshaping the indie music economy in unprecedented ways.
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Spotify Loud & Clear 2026
Spotify’s 2026 Loud & Clear report reveals a growing streaming revenue pool, with indie artists receiving about half of the $11 billion paid out in 2025. The music landscape is more accessible, with more artists earning significant income than ever before.
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We've Spent $2 Million On Music Marketing... Here's What Works
Discover the hard-earned truths behind spending millions on music marketing and learn how to prioritize your efforts for the best campaign results and growth.
Watch videoYour music will flop sometimes (and that's okay)
Not every song will succeed in marketing, even if it's well made. Understanding a song’s marketability and adjusting your promotion budget based on real performance can help you maximize your marketing dollars over multiple releases.
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How Music Artists Get Heard feat. Jesse Cannon
Discover how music artists can break through the noise by focusing on creativity, authentic engagement, and strategic experimentation beyond social media algorithms and trends.
Watch videoWhy active listeners matter
Active listeners intentionally seek out your music and engage deeply, while passive listeners hear your songs through playlists. Understanding this distinction helps prioritize marketing efforts toward fans who truly support your career long-term.
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How We Got 300k Monthly Listeners in 3 Months
Discover how a strategic ad campaign and Spotify’s Discovery Mode combined to rapidly grow an artist’s monthly listeners to over 300,000 in just a few months.
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Will Lookalike Audiences Make Your Music Meta Ads Better?
Unlock the potential of lookalike audiences to find new fans who share traits with your existing followers and elevate your music Meta ads performance.
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YouTube Ads For Music Marketing 2026
Master YouTube ads to elevate your music marketing with strategic campaign setups that boost video views and attract engaged subscribers effectively.
Watch videoNetworking, NAMM and our podcast tour
After attending NAMM and hosting podcast events on tour, I’ve seen firsthand how music networking is about making genuine connections that can lead to real opportunities. Face-to-face meetings still matter in building trust and expanding your professional circle.
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How to OWN Your Audience as a Music Artist (Grow Your Email List with Meta Ads)
Discover how to effectively grow your music email list using Meta Ads without a website, turning casual listeners into engaged superfans with irresistible offers.
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