Blog

Music marketing articles, tools, and analysis. Deep-dive guides on music marketing, streaming growth, Meta ads, YouTube, distribution, and the systems behind sustainable artist growth.

guides: 148; guides
videos: 78; videos
newsletter issues: 105; newsletter issues
tools: 8; tools

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Aug 14, 2026

I Found Out Why Spotify Killed AI Music feat. Sam Duboff

Discover how Spotify’s new AI Personas feature is reshaping music discovery by distinguishing authentic human artists from AI-generated identities on the platform.

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Aug 11, 2026

Spotify Just Killed AI Generated Music

Spotify’s new AI persona labeling and playlist exclusion policy reshapes the platform, prioritizing authentic artists and curbing algorithm abuse by AI-generated music creators.

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Aug 11, 2026Spotify Music Industry News

Spotify Excluding AI Generated Music From Algorithmic Playlists

Spotify will now be automatically identifying and labeling AI personas on their platform, and excluding them from editorial and algorithmic playlists.

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Aug 7, 2026

How To Promote Your Tour / Concert with Meta Ads

Discover how to use Meta ads strategically to boost local awareness and ticket sales for your concerts and tours with targeted, conversion-focused campaigns.

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Aug 6, 2026

Should You Promote Older Music with Meta Ads?

Discover why promoting older songs with Meta ads can still drive meaningful engagement and why frontloading your budget wisely outperforms cramming all spend early on.

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Aug 3, 2026

Should you run ads on older songs?

Running ads on older songs can still be effective, as there’s no strict algorithmic advantage limited to a song’s first few days. While new releases benefit from initial fan engagement and playlist pushes, older tracks can find fresh audiences through targeted campaigns.

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Jul 31, 2026

His Band Grew To 70k Monthly Listeners For Free feat. Troy Tittley

Discover how Troy Tittley grew his band’s monthly listeners from a modest start to a thriving audience using smart, organic social media strategies without burning out.

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Jul 24, 2026

How Music Artists Can Make a Week of Content in 1 Hour

Discover how music artists can efficiently create a full week of engaging social media content in just one hour using simple video techniques and smart tools.

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Jul 17, 2026

What is a "Good" Cost Per Conversion for Spotify Ads?

Discover what defines a good cost per conversion for Spotify ads and how to optimize your music promotion campaigns across different countries and genres.

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Jul 13, 2026

How many streams will your Meta ad campaign get you?

Meta ad campaigns for Spotify streams show a wide range of outcomes, from cost per conversion of $0.20 to $2.00 and streams per listener varying between 1.5 and 4. Algorithmic traction and engagement heavily influence results over time.

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Jul 9, 2026

DistroKid Just Sold

DistroKid’s recent sale to a private equity firm raises important questions about the future of indie music distribution and what artists should expect next.

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Jul 3, 2026

Making My Band's Website with ChatGPT

Discover how AI can craft a sleek, modern band website from scratch, blending creative design with functional music and social media integration without costly monthly fees.

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Jun 29, 2026

Please stop running music ads like this

Hey friends! I saw a large music industry content creator post a video talking about how artists could run Meta ads to promote their music. Given that this is very much my area of expertise, I was expecting to nitpick...

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Jun 26, 2026

I Made 1,100 Videos Last Month Using THIS Tool

Discover how FlowStage transforms music promotion by effortlessly creating diverse, engaging mini videos tailored for TikTok, Instagram, and ad campaigns with creative ease.

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Jun 24, 2026

Audience Research Tool

Paste a Spotify song link to research listener tags, similar tracks, similar artists, and audience context.

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Jun 23, 2026

Spotify Lookup Tool

Paste a Spotify song link to view track metadata, artwork, popularity, album details, and artist context.

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Jun 20, 2026

Spotify Is Turning Into YouTube?

Spotify is transforming into a video platform, allowing artists to upload full-length music videos and live performances directly to their profiles for the first time.

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Jun 20, 2026

Meta Ads Spotify Forecast Tool

Forecast early Spotify signals, full-campaign streaming outcomes, and ad set capacity from a Meta ads budget.

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Jun 20, 2026

Spotify Minimum Wage Calculator

Estimate how many streams it takes to reach an hourly wage or monthly income target across streaming platforms.

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Jun 19, 2026

Spotify Royalty Calculator

Estimate Spotify royalties by streams, country, platform, currency, and your share of the master recording.

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Jun 16, 2026

I Posted 400+ Times on Social Media in 5 Weeks to Promote My Music (was it worth it?)

Discover how posting hundreds of times across multiple social platforms can impact your music promotion and what real results to expect from relentless social media effort.

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Jun 5, 2026

I Tested If TikTok Views Actually Create Spotify Streams

Discover how TikTok views translate into meaningful Spotify streams through a real-world experiment with no ads, virality, or direct artist promotion involved.

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Jun 4, 2026

How This Artist Grew to 25k Monthly Listeners for $0 Using TikTok feat. Flowstage / AZKAL

Discover how Rom Villarica organically grew his band AZKAL’s monthly listeners to impressive levels using TikTok and his custom platform Flowstage without spending a dime.

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Jun 1, 2026

Why Spotify Followers Don't Matter

Spotify followers are not a reliable indicator of engagement or future streams. Instead, focus on saves, playlist adds, and streams per listener to measure and grow your active audience effectively.

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