Spotify Wrapped is REALLY Cool This Year!
Discover how Spotify Wrapped for Artists reveals deep insights into your music’s reach, fan engagement, and growth with stunning visuals and meaningful data.
Quick summary
Spotify Wrapped for Artists offers a rich, visually engaging snapshot of your music’s performance, highlighting streams, listeners, playlist adds, and shares. It reveals the power of super fans who, though few, contribute significantly to your total streams, emphasizing the importance of nurturing this core audience. The platform also showcases innovative features like Canvases and Clips, which enhance branding and listener experience through dynamic visuals. This year’s Wrapped highlights steady growth despite periods of inactivity, with songs gaining traction across many countries organically and through modest advertising efforts. The detailed breakdown of listener clubs and sharing habits provides artists with actionable insights to better connect with their audience and sustain momentum in a competitive landscape.
Auto-transcript(English)
So, it's that time of year again where we can look at Spotify wrapped. We're going to be going through a Spotify for artists rap so we can kind of see what that's all about. You can see where to find yours as an artist. And I'm also going to take a look at what my listening wrapped is like this year as well. Uh let me know in the comments below what cool stats you found in yours, whatever comparison. Anyways, we're just going to dive right into it. So, I have not looked at my every waking moment, which is one of my bands in case you don't know me. Um are Spotify for artists wrapped yet. I have a ton of music projects um that are some that are my own, but I also have a bunch of artists that I work with. Uh but this is the one that's the most personal to me. This year is the Ever Waking Moment rap because this is my current project that we're actively like involved in. Um even though we were kind of inactive for for a couple years until we dropped a song somewhere recently. So, let's dive in. If you go to Spotify Artists and click that get started, um that's what'll take you here. And again, I'm going into this completely uh completely blind. I don't know what this will look like. Um, a rookie moment. Your 2025 wrapped is here. Let's do it. I love how they program this every year. It's always so graphically satisfying. Got this like pencil drawing thing. 2025, this was quite the year for you. Total streams, 714,000. Apparently, I have to scroll here. Total listener is 190,000. That means every person listened to like three and a half songs each. It looks like if I do the mental math real quick, total time stream, 2,000 minutes. So, one cool thing about Spotify rap for artists is um if you're not familiar, Spotify artist gives artists a ton of cool stats such as streams, listeners, streams per listener, playlist ads, saves, followers, what playlist your songs were added to, how much it was streamed in those playlist, what algorithms you're getting pushed out in, but there's a lot of time data you don't get, like listen time here. Uh, and there's usually other metrics like this throughout that are really cool to see as an artist. Um, and I'm I'm excited to see these. So in terms of minutes, 2 million minutes people listen to my band's music. 34,000 hours,400 days, 204 weeks, 47 months or 3 years of listen time in in this year, which actually interestingly fun fact, Spotify wrapped doesn't count the last two months of the year. So obviously this doesn't include December because December hasn't happened yet, but it also doesn't include November. Typically the cut off I believe is around Halloween or October 31st. Um it might be a little different like November 15th or whatever but usually Spotify artist tells artist like I'll do all this stuff by this date because we're getting wrapped ready. Um but yeah very humbling to see some of these stats. Three years of listen time in in 10 months. Any set list would likely be to have you as your top song. Thanks Spotify. Um our number one song 2025 was our song Fear which is cool. two almost 200,000 streams in 139 countries. Here are some of your fans other favorites. Uh, Cold was a song we dropped after not releasing music for nearly two years. Um, we dropped a bunch of music in 2022. We dropped I think two songs in 2023 and then nothing in 2024. And then 2025 we came back with one new song, a remix first, this doom claustrophobic and then cold. Uh, we launched in July, June, something like that. Um, and we're going to be dropping an album early 2026. Um, and we've just been getting batching material so that we don't hopefully don't vanish again for two years. [laughter] Um, but yeah, this is it's cool to see people still listening even though we were pretty inactive for for much of 2025. Only dropped two songs and one was a remix. So, very cool that people are really loving Fear and then the new song Cold. Um, and then even some of the other stuff too that didn't grow as much. like 31,000 streams and this song I dropped February 2022. It's cool that people are still digging it even though I haven't been promoting it at all. It's always cool to see. Long live the album. I don't know where they're going with this, but I agree. Uh we we haven't released an album, so this is kind of funny. Um this is an EP. It is a really it's a single, but we waterfalled it where there are three other songs on it. So, it's a four song release, which is an EP, not an album. And Spotify does not consider an album. So, I guess they're just saying, "What is your favorite your fans favorite release of the last year, which would be cold, right? Because we waterfall cold with three other songs, and I guess that was our most streamed release of the year, which is cool." And then Fear, which makes sense. So, this is really the only thing we pushed. I mean, we pushed the remix. We have some like small advertising we're going for some other stuff, but this was like the big kahuna. Fear has like a little bit of money going to it. So most of this is just algorithmic stuff happening which is sweet. 300,000 streams essentially for just like a trickle of background marketing that's kind of small in the grand scheme of things is always great. This year you really rent places 159 countries in fact top countries Phil oh this number six. Okay we're counting up. I was like I don't think we have that much in the Philippines. Okay number one country USA. So, this is this is an interesting thing that I I explain to people a lot because they they don't they're not familiar with it. Um, a lot of our advertising ends up being in Brazil and Mexico. Like, we advertise everywhere. We run ads and we just we run it in meta and we have like 43 countries we run ads to. A lot of the money ends up getting funneled to Brazil and Mexico just because of it's cheaper there. But our number one country is the US because of the algorithmic lift these countries give us because they're cheaper to advertise to. The Philippines, I actually don't think we've ever advertised in the Philippines. I believe this is organic or algorithmic. Um, these two countries are our biggest ad spend. The US, we do some ads US specifically because we're US banned, but the bulk of it um is in these two and then the algorithm kind of boosts the US. And then uh Germany is just maybe that's one of our top countries. Philippines I is kind of a left field because I don't advertise in Philippines which is interesting. Is it a bird? Is it a plane? No, it's your super listeners. This is one of my favorite parts of Spotify wrapped every year. So, this year you had the most super listeners in September. During that month, 1% of your audience were super listeners and 24% of your streams came from So, this is the thing I think thing a lot of artists don't understand is like your super fans uh even though they might represent a 1% of your audience, they can be a very substantial part of your listenership. For example, if we were to look at and I'm sure there's other metrics coming after this, but like if we were to look at the top 5% of your listeners, it might be like 50% of your streams. So, you know, in the in the span of building like thousands of listeners, you're going to build a small percentage of super fans in the background as you go. So, keep that in mind and and try to find ways you can reward them for for being so invested. Your music never looks so good. Let's see if which of your canvases were fan favorites. Now, fun fact, this project now has access to Spotify clips. So, make sure you subscribe because I'm gonna be doing some tests with clips. Clips is basically like it's kind of like uploading social media clips, like Tik Tok clips to Spotify. Canvases don't have audio. They just get played as a loop in the background. But, um, this visual is kind of tripping my eyes out here. [laughter] The circles. Um, but I'm going to be doing some future tests with clips now that I get access to it for this band, which is very exciting. Um, yeah. So, you can see where canvases are. Essentially, there's little looping video videos to kind of set the vibe for a song that's playing. In this case, this was a lyric video thing. Another lyric video thing that I just kind of chopped out and made canvases [snorts] views. 15,000 views for this one. This was our most recent song. 32,000 total canvas views, which is cool. So, like this is why having canvases is is is good, right? It it doesn't having uploading canvases to your songs is not magically going to like give you a ton of free streams or anything. However, you can imagine that having this here like it gets a lot of views and impressions and it can like set the vibe and get be good branding wise for your music. So, and then that can lead to more saves, more playlist ads, and more brand like memory. Because if you can have a cool visual here, if people remember the visual, it might help them remember the song and associate it to the visual and then maybe listen more than they would otherwise. This year, we grouped all listeners and artists into clubs, which we'll get into when we look at the listener one later. Um, I did go through my listener one to make sure there's nothing too embarrassing in there, but we'll we'll talk about that when we get there. Uh, let's see what this is. See, aren't aren't these graphics so epic? Like, Spotify does a fantastic job with the design of the wrapped every year. This one is actually probably one of my most aesthetically pleasing ones. I got to say, we're in the Grit Collective, which is cool because that's actually what I listen to for as a listener. I was placed into Crit Collective, which is apparently only 9% of listeners worldwide. Um, I'm guessing it just has to do with like I mean it says your club believes in rebellion through music, but I have a feeling it must be somewhat related to like listening to metal music. This our band, if you don't know, is like alternative metal, I guess I would call it. um hard rock, alternative metal, some stuff gets heavier, more metal corey, but that kind of realm of like if you like deaf tones or even Lincoln Park or Asking Alexandria or Bring the Horizon or or all those bands um that are in that world, you you might like my band Every Moment. 9% of global listeners in this club. Yeah, I already knew that. Spotify, I guess you didn't know. I already watched. It wouldn't [snorts] be wrapped if we didn't talk playlists. Let's see what the scoop is here. added to almost 15,000 playlists. The tracks were added 23,000 times, which means uh there's a lot of overlap between playlist adding multiple songs, which is neat. Your music was too good not to share. This is a new stat you don't get in Spotify for artists either. 1100 shares. So, that's great to see. That's 1100 times someone shared our music with someone. Uh direct links about half the time, 25% WhatsApp, and then good amount other places as well. Instagram, text, and other 2025 the the year your fans turned you all the way up. Listeners grew 78%. Zes grew 150%. F Look at this graphic. This is so fun. Followers grew 42%. Screams grew 78%. Playlist ads 137%. Canvas views 204%. Which is actually kind of crazy. I think I think I went in at some point this year and like added canvases to a lot of things that didn't have it before. Um, and I think all of our songs or most of them have canvases now, which is a good goal. Growth looks good on you. Thanks, Spotify. This year, we looked past your top song and found that every track had its moment. Every waking moment. That was a bad joke. I love it when I'm hearing a TV show and they say, "Every waking moment." Um, I always call it out and my wife cringes at me. We found that every track at his moment, we analyze baselines to reveal which of your songs spiked above expectations. The shared treasure, the songs that fans were more likely to share with others, which is great because that's our newest song. So, I'm glad people are digging it. Your biggest fans made it known you're a top 10 artist. This is my favorite section, right? You were a top 10 artist for 758 fans. Now, if you're a super fan of I guess my YouTube channel, uh, and you watched my last year video, my year before that going Spotify rap, um, you might know what this number was in the previous years. I don't know what it was. Maybe I'll go back and look, but um, 758 artists, my band was in their top 10. Like, if you're an artist looking through this, this number, these numbers should be the most impactful for you because we're going to go next. We're top five artists for 346 and then we're the number one artist for 47 people. So 47 people in the world listen to my band more than any other band in the world. And this is the best number in Spotify rap as an artist in my opinion. Um all the hundreds of thousands of streams and listeners and whatever is is great, but the fact that 47 people out there listened to my band more than any other band in the world makes me a little watery in the eyes. So, if you're one of those 47 people and you're seeing this, um, let me know in the comments. My email's in the description. Hit me up. I will send you send me screenshot showing it or recording of your rap or whatever. I will literally send you a free every moment shirt. Um, because that's freaking awesome and I appreciate the support. So anyways, yeah, I wish Spotify let me contact these people and give them a coupon code so they can go in the store and grab an item for free or something because this is the best part of Spotify wrapped. Now going on every moment this year wouldn't sound the same without you. Share your wrapped. The fans made it possible and share what's going to give us. It gives us some nice little cards. So I'm really glad that they make this a card. One I'm an artist for 47 fans. [ __ ] yeah. Um but also some of these are cool. Again, the graphics they do are always very aesthetically pleasing. This one glitched out. There's no there's no pictures here. Um, yeah, they kind of turned every slide into a sharable moment, which is neat. There's 13 different things to share. This is like the classic one, right? Um, listeners, hours, streams, countries. Um, and you can actually change the color for this one, too. I like the red. The red one's my favorite by far. All right. All right. So, I have Spotify open on my phone. So, if I apologize if I'm looking down, it's because it it's on the phone. It's just kind of the best place to play it. I'm going to put the phone right here. And we're on Spotify. If you just go to your homepage, you'll probably get a popup of the Spotify rap. It's going to be like your Spotify rap's here. Oh my god. Watch it. But once you've already watched it, like I I told you I had um there you get this timeline of like explore more of your 2025 wrapped. Um and so, interestingly enough, I'm not sure how to go back. I think if I click wrapped here. Yeah. And I'm going to click replay. Now, I've muted the audio for copyright reasons. I can't play other people's music, unfortunately. It was all my own band's music. I could, but it's not. It's what I've listened to as a consumer. So, you're going to get a taste into the Andrew behind the scenes of what I listen to here. Um, so I'm kind of exposing myself a little bit or opening up a little bit here. So, Radio Fuger Studios, you listened, we counted [snorts] 6382 minutes. That's four days. Now, you might be wondering, Andrew, that's not a lot of music. The reason why I know it's not a lot of music is because my wife had 18,000. And in our podcast, My4 Cents, um I think Jesse said he had like 28,000 and Matt or Jesse Cannon and Matt Bacon, Matt Bacon said he had like 56,000 or something like that. So, way less. I I also track my stats on Last FM. Maybe I'll do another video about that later. But I listen to a good amount of music on vinyl as started this year. Um, and I also do watch some stuff on YouTube and I do a little bit on like Apple Music. I try to like diversify where I listen to stuff to see what platforms are like, but um, I guess I just don't listen to a crazy volume of music, but you'll see some other stats later that are kind of interesting that kind of show what my music consumption is like. Tastes like yours can be defined listener. Anyways, I listen to 224 genres and this is my top. So, um, progressive metal, alternative metal, and gent are kind of all bundled together in a lot of the cases. Um, you'll see that when you see my bands. Most [snorts] of what I listen to is like Prague metal, alternative metal, genty stuff, different flavors of metal, but I do listen to some like EDM and mainstream pop as well. Some of the mainstream pop might be from, you know, having my phone in the car and like my wife's playing some music or whatever, but there is some pop I listen to, too. So, I guess it depends what they mean by pop. Now, this is fun. They define your age based off of what you listen to. And mine is 31. I'm actually 34. So, this was kind of crazy that they got it right on point. Uh, yours might not be your age. In fact, I know several people who were like way younger or way older than they actually are. So, uh, don't take it personally, but I found it hilarious that mine like is basically just exactly what it should be. Like, it's only off by three years. I listened to 1328 songs this year. So, what I've noticed, uh, even though my wife listened to three times more music than me, I have more songs than her. So, apparently I don't listen repeat songs as much than than a lot of people because I other people I noticed that trend too. Like I had a lot more songs and artists and genres than they did, but I had way less listen time. So, apparently I don't relisten to songs as much. Um, and I guess let me know what what your stats are like here. Maybe this is because I like make music. I spend a lot of time making music and I feel like that makes my ears not want to just listen to music over and over again because I get like fatigued or whatever. Um, but let's see what my top music was. I already guessed. My guess was Flourish here by the Contortionist, but apparently it was Emergence by Sleep Token, which freaking love that album even in Arcadia by Sleep Token. Um, very nice album and and actually all the albums on here I love and we'll get into that. So, uh, your top song emerges by Sleep Token. I listened 14 times. Again, I don't listen I don't relisten to songs that much. Now, I do have this album on vinyl. Um, and my last FM said I've listened to the song like 25 times or something like that. So, um, but even still, this is my number one song of the year. I've only listened to it like 25 times across the whole year. I don't listen relisten to songs a crazy number. Like I've seen people like they listen to the same song like a hundred times or whatever in like a month. I I guess I just don't do that. I get bored. I like to mix it up with different music. And these are the my top songs. So, uh, Sleep Token dropped a big album this year. Um, Kim Dracula Drown I think dropped last year or the year before, but I've been I've been loving their album. Um, I'm blanking what it's called, but the whole album I've loved and drowns my favorite song off of that. Thornhill. I actually I was on the I forget what label. It might be Monarch Heavy. Um, but I was on the label site buying vinyl for some other band and I saw the cover art and I saw it was relatively new, so I just bought it and I was like, it's on this label. It's probably pretty good. It's kind of a risk, right? It might suck. I listened to like a minute or less of another song just to make sure it was the right flavor. But I the first time I heard this song and the album was when I got the vinyl and put it on and I was like, "Whoa, this is this I love this." Like reminds me of Death Tones and I love I'm literally I didn't plan this. I'm wearing a Death Tone shirt right now. Um but yeah, Thornhill very cool. And they actually are opening for Sleep Token on their current tour, I believe. Venova, another banger banger band. And I got I actually got a chance recently to talk to one of the guys at that label um Arising Empire. And um he he was he introduced me to them. I don't know if he's like the owner or or one of the employees of the label, but I was like, "Hey, what should I check out on your label, like pitch me some artists and I'll go listen to them." And he was like, "Venova is like a very special band to me." And so I went and listened to it. Fell in love with their new album. Um and this song in particular. Very cool. And the Contortionist is a longtime favorite of mine. Um, they made a playlist for the top favorites, which is great. I listened to 20 albums this year, which is kind of weird. I don't know how they count this. Like, is this like 20 full albums that I listen to or what? Or like, is this just 20 individual? I'm not really sure. My top album was actually that Hit It by Vanova. I listened for 215 minutes. Um, this one I don't have in vinyl because it wasn't out when the when I was listening to the album, but I've watched them a lot on YouTube because I watch all their music videos and stuff as well. Um, which they're very cool, their music videos. They're not like crazy, but they're they fit the vibe very well. And this is my top album. So, Hit It Vova that came out this year, fantastic album. Popular Monster came out last year, I believe. Uh, big fan of Falling in Reverse. Um, The Contortionist, Exoplanet, one of my favorite albums ever. Even Arcadia is new. And then Bodies by Thornhill is also new. And I listen to 635 artists this year. Now they're going through my top five. And we have Oh. Oh yeah. This is fun actually. Start your race. It's like a little game thing they made that shows you your favorite artists over the course of the year. So falling in reverse. Really clutching. And then July comes and I go through a kick of the Contortionist. Um, which is one of my all-time favorite bands, but I didn't listen to them for a few years. And then I randomly listened to them a little bit and then I just went through a whole phase of binging the Contortionist for a few months. Um, I'm a top three global fan of the Contortionist, which is cool. So, you know, if anyone from the Contortionist ever sees this, uh, big fan. And this is my list of my top artists. So, the Contortionist number one for the year periphery. Um, again, they'll all like long-term favorite band of mine. Um, Leonova, more of a new one. Falling in verse, uh, been for several years, and Kim Dracula's kind newer obsession of mine. But yeah, and now a word from one of my favorites. So, this is when when Spotify asks you to upload a clip to your rap. This is what they're talking about. So, it is a clip from VNOV. I'm not going to play it cuz I don't I don't know how the copyright or whatever works with these clips, but there's no music playing, but it's talking. And um they weren't my top artist. You'll see. They were like number three. So, the Contortionist not a very active band. Periphery is not a very social media band. So, I'm wondering if Vonova was the biggest band that did a rap clip. I think every artist should do this every year because it's just like a chance to talk to some of your favorite fans directly. Um, so yeah, it's worth doing it. And now we get to see what club I'm in. And you already get a taste of that in the previous section, but I'm in the Grit Collective, which is apparently only 9% of um, global listeners, which I guess that means I'm like rare or something as a listener and as an artist. Um, I don't know if this is genre based or how they quantify it or whatever, but cool. They always have some weird thing like that in Spotify wrapped. And I don't remember what this is. Oh yeah, this is all the things you can share. Um, just like the artist one, you get things to share to brag about what you listen to, how many minutes or my case be like it's Don't judge me for how little music I listen to. I guess I'm guessing I probably actually have about double this if you include vinyl. Um, and then maybe triple if you were to include everything would be my guess. They also got these cool things down below. If you swipe further, you can see reports for different like day. So I can be like my biggest progressive metal day on November 1st. And I I' actually haven't looked at this. Um, the day you let periphery and moments build a midnight fortress late night evening open with peripheries run letter experiment through all my feelings for monuments took over the night. Stocking I created a samsara in one continuous surge textures made a brief cameo at midnight. So, they got to be doing some cool AI thing with this to like look at all the stats and make like a natural language sentence with this. So, I hope you found that exciting. If you want to see what I normally do on this channel, check out this playlist right here to see my music marketing tutorials. And let me know in the comments below what fun stats you found about Spotify Rap or what stats you've seen that I just showed you that you thought were interesting. Thanks for watching. Hope you had a good time and I'll see you in the next video. Bye.
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