Join 18,000+ music artists, managers and labels receiving actionable music marketing advice every Monday. Written by Andrew Southworth.
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104 issues in the archive: 1 featured issue and 103 more issues below.
DistroKid is removing tracks rapidly due to copyright claims from Universal Music Group, sometimes without verifying artist clearance. This has caused original music and properly licensed songs to be taken down, creating uncertainty for many users.
Read articlePlan your 2024 music releases with a clear cadence and back them with a strong content strategy. Combine multiple marketing channels like social media, ads, and collaborations to grow your fanbase effectively.
Read articlePlaylist curators play a crucial role in music discovery and audience growth. Connecting with the right curators can open doors to new listeners and meaningful exposure for your tracks.
Read articleA practical gesture to support your music journey this holiday season. Discover a simple resource designed to help you connect with your audience and grow your career sustainably.
Read articleDeciding between albums and singles depends on your goals and genre norms. Singles keep your audience engaged with frequent releases, while albums offer a cohesive artistic statement and stronger press opportunities.
Read articleSpotify Showcase lets artists run ads on Spotify’s mobile home page to promote releases directly within Spotify for Artists. Currently available only in the USA, UK, and Canada, it offers a new way to reach listeners alongside other marketing channels.
Read articleStreaming platforms like Spotify pay low per-stream rates, making short-term promotion costly. However, investing in streaming can yield returns over months or years through algorithmic boosts, audience growth, and ongoing royalties.
Read articleApple Music holds about 15% of the streaming market, offering a unique algorithm focused on repeat listens and playlist engagement. Understanding its features can help artists tailor their promotion strategies effectively alongside Spotify.
Read articleSpotify’s 2024 royalty changes introduce a 1,000-stream minimum per song, fines for fraudulent streams, and stricter rules on non-music content, aiming to add $1 billion to the royalty pool over five years and increase payouts for serious artists.
Read articleMusic has no inherent value until someone becomes a fan. Understanding this shifts how you approach marketing, merch, and ticket sales by focusing on different fan engagement levels and offering products that match their commitment.
Read articleMaking a full-time living with music depends on your location, lifestyle, and income needs. This guide compares key income streams like streaming, merch, memberships, and touring to help you understand what’s required to reach about $50,000 per year.
Read articleBots in music marketing can get you banned from Spotify and other platforms, ruining your algorithms and growth. They create fake engagement that doesn’t convert to real fans or sales, ultimately harming your career more than helping it.
Read articleSpotify Wrapped 2023 arrives December 1st, showcasing listener stats from January to October. Artists can engage top fans with a personalized video, merch discounts, and tour dates, making this a valuable moment to connect and promote.
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