Join 18,000+ music artists, managers and labels receiving actionable music marketing advice every Monday. Written by Andrew Southworth.
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104 issues in the archive: 1 featured issue and 103 more issues below.
DistroKid is removing tracks rapidly due to copyright claims from Universal Music Group, sometimes without verifying artist clearance. This has caused original music and properly licensed songs to be taken down, creating uncertainty for many users.
Read articleSpotify saves and playlist adds indicate genuine listener engagement, often leading to repeated streams over months or years. These actions create a stable, long-term audience reservoir, unlike followers who may not consistently hear new releases.
Read articleLearn how to use Facebook (Meta) ads to drive Spotify streams with a proven funnel that includes smart link landing pages, pixel tracking, and testing multiple audiences and creatives for better conversion rates.
Read articleOrganic social media content remains essential for music artists, complementing paid ads by building fan engagement, testing ad creatives, and keeping profiles active. Consistent posting helps attract and retain fans without extra advertising costs.
Read articleLearn how to trigger Spotify’s most valuable algorithmic playlists like Release Radar and Discover Weekly by hitting specific engagement thresholds and using high-quality sources such as Facebook ads or organic promotion to drive streams, listeners, and saves.
Read articleLearn how to craft offers that combine products, services, and experiences to deliver clear value to your fans. Focus on solving their pain points and presenting your music and merch in ways that make saying no difficult.
Read articleMusic streaming transformed the industry by ending piracy but also lowered music’s value for artists. New models like Deezer’s artist-centric royalties and YouTube Premium’s listen-time payments offer practical ways to improve fairness and increase artist revenue.
Read articleAllocating a $1,000 budget to promote a new song should prioritize Meta ads for Spotify growth, supplemented by YouTube ads and SubmitHub if effective. This approach maximizes streaming and social media engagement across platforms.
Read articleOliver Anthony's 'Rich Men North of Richmond' surged from 1,200 to 5.8 million monthly Spotify listeners in one month, topping charts and generating $40,000 daily without paid marketing. Its polarizing, timely lyrics and authentic video sparked widespread engagement.
Read articleTikTok is often touted as the best platform for music artists due to its organic reach and Gen Z popularity. However, Instagram Reels currently offers better reach for some creators, and platform choice should align with your audience and content style.
Read articleSocial media algorithms limit your reach to about 8% of followers, making it essential to grow an email list you control. The key to growth is crafting a valuable offer that motivates fans to share their contact information.
Read articleApple Music’s Instant Gratification tracks let fans stream select songs from your upcoming album before release day and get instant access when purchasing on iTunes. This feature helps build anticipation and enables flexible pre-release promotion.
Read articleAI tools like Midjourney and Chat GPT are already helping music artists create cover art, generate lyrics, and brainstorm social media content. Looking ahead, AI-assisted music creation could streamline songwriting, mixing, and mastering, saving time and boosting creative output.
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