Join 18,000+ music artists, managers and labels receiving actionable music marketing advice every Monday. Written by Andrew Southworth.
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104 issues in the archive: 1 featured issue and 103 more issues below.
DistroKid is removing tracks rapidly due to copyright claims from Universal Music Group, sometimes without verifying artist clearance. This has caused original music and properly licensed songs to be taken down, creating uncertainty for many users.
Read articleSpotify was created not to pay artists well, but to end rampant music piracy by offering a convenient, affordable alternative. Over two decades, streaming has reversed the decline in recorded music revenue and is projected to grow significantly through 2030.
Read articleSpotify’s algorithm relies on three core components—collaborative filtering, audio analysis, and web crawling—to personalize playlists and recommend music. Understanding these can help you better target your audience and optimize your promotional efforts.
Read articleBuilding a loyal fanbase and making money from music requires owning your audience beyond streaming and social media platforms. Control your platform and diversify income through products, merch, experiences, and subscription clubs to reduce risk and increase revenue.
Read articleTaking your music career seriously means treating it like a business with a clear release plan, marketing budget, and content strategy. Understanding the essentials of business setup, money management, and taxes can save you time and headaches down the road.
Read articleSpotify playlist promotion companies operate through owned playlists, playlist networks, or bot playlists, each with distinct business models and risks. Understanding these differences helps musicians allocate promotion budgets more effectively and avoid scams.
Read articleArtists often ask how to grow Instagram followers using Facebook ads despite no direct campaign objective existing. This guide covers boosting Instagram posts, retargeting engaged audiences, and cold traffic campaigns to increase profile visits effectively.
Read articleShort form vertical videos dominate social media growth for musicians in 2023, but text-based platforms, podcasts, and long form content still have a place. Tailor your strategy to fit your brand and audience for the best results.
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