Andrew Southworth
240 resources

Music Marketing

Release strategy, fan growth, promotion systems, and practical artist marketing.

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DistroKid Pricing: Plans & Extras

DistroKid offers annual plans from $22.99 to $1,349.99, with unlimited uploads and distribution to over 100 stores. The Musician Plus plan at $39.99 provides key features like release date scheduling and synced lyrics, essential for marketing your music effectively.

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Spotify Is Turning Into YouTube?

Spotify is transforming into a video platform, allowing artists to upload full-length music videos and live performances directly to their profiles for the first time.

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Music Marketing Monday newsletter by Andrew Southworth

Why Spotify Followers Don't Matter

Spotify followers are not a reliable indicator of engagement or future streams. Instead, focus on saves, playlist adds, and streams per listener to measure and grow your active audience effectively.

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Music Marketing Monday newsletter by Andrew Southworth

300+ social media posts per month?!

To boost exposure for their debut album, Andrew’s band launched an aggressive social posting strategy across YouTube Shorts, TikTok, and Instagram, totaling about 300 posts monthly. This approach targets new audiences through multiple niche TikTok accounts and trial Instagram Reels.

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Music Marketing Monday newsletter by Andrew Southworth

Which social media platform is best for music marketing?

A social media experiment tested organic video performance across Instagram Reels, YouTube Shorts, Facebook Reels, and TikTok. Results showed Instagram Reels led in views and comments, while TikTok had the highest like rate but the lowest overall reach for this band’s content.

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Music Marketing Monday newsletter by Andrew Southworth

When does it make sense to sign with a label?

Label deals often get a bad rap due to unfair practices by major and some indie labels, but modern agreements can be more artist-friendly, offering funding and resources that help musicians grow beyond their current reach.

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