Practical guides and analysis from Andrew Southworth on featured, organized to help you find the most useful next step.
I've found Facebook ads to be the most effective way of growing my presence on streaming platforms like Spotify and Apple Music. It allows us to show our music to people interested in similar artists / genres and have access to Spotify on the Facebook / Instagram / Messenger ecosystem of placements. For my own...
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I've found Facebook ads to be the most effective way of growing my presence on streaming platforms like Spotify and Apple Music. It allows us to show our music to people interested in similar artists / genres and have access to Spotify on the Facebook / Instagram / Messenger ecosystem of placements. For my own...
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Discover the top music marketing companies of 2026, personally vetted to help you promote your music without artificial streaming. From Spotify ad campaigns to education and playlist promotion, these options cover a range of effective strategies.
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In this post we're going to talk about if its possible to profit from Spotify streams when using Facebook ads to promote your music. The answer is yes. Promoting Spotify with Facebook Ads If you aren't familiar with how I use Facebook ads to promote my music on Spotify (and Apple Music, etc), i'll give...
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Getting on Spotify's Discover Weekly algorithmic playlist is a big deal for music artists. As of right now i've gotten over 430,000 streams from Discover Weekly for my solo music alone. But how do you actually get on Discover Weekly? Spotify doesn't officially say what it takes, but we did some independent research and found...
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Many artists have seen their favorite artists using a relatively new release strategy called the waterfall release. However it's not initially clear what the benefits of this strategy are and how you could even do it with your music distributor. In this article i'm going to explain what a water release strategy is, why its...
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If you're a music artist, band, manager or label owner you need music marketing. The idea that great music will somehow just sell itself is a myth. Great music with no marketing will perform worse than mediocre music with great marketing. I've spent the last 5 years obsessing over music marketing, and i've either tried...
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Discover the top music marketing companies of 2026, personally vetted to help you promote your music without artificial streaming. From Spotify ad campaigns to education and playlist promotion, these options cover a range of effective strategies.
Read articleIf you're a music artist, band, manager or label owner you need music marketing. The idea that great music will somehow just sell itself is a myth. Great music with no marketing will perform worse than mediocre music with great marketing. I've spent the last 5 years obsessing over music marketing, and i've either tried...
Read articleIn this post we're going to talk about if its possible to profit from Spotify streams when using Facebook ads to promote your music. The answer is yes. Promoting Spotify with Facebook Ads If you aren't familiar with how I use Facebook ads to promote my music on Spotify (and Apple Music, etc), i'll give...
Read articleGetting on Spotify's Discover Weekly algorithmic playlist is a big deal for music artists. As of right now i've gotten over 430,000 streams from Discover Weekly for my solo music alone. But how do you actually get on Discover Weekly? Spotify doesn't officially say what it takes, but we did some independent research and found...
Read articleMany artists have seen their favorite artists using a relatively new release strategy called the waterfall release. However it's not initially clear what the benefits of this strategy are and how you could even do it with your music distributor. In this article i'm going to explain what a water release strategy is, why its...
Read articleI've found Facebook ads to be the most effective way of growing my presence on streaming platforms like Spotify and Apple Music. It allows us to show our music to people interested in similar artists / genres and have access to Spotify on the Facebook / Instagram / Messenger ecosystem of placements. For my own...
Read article