TopicMeta Ads & Paid GrowthMeta ads, TikTok ads, YouTube ads, retargeting, conversion campaigns, and paid music marketing systems.
ToolJun 20, 2026Meta Ads Spotify Forecast ToolForecast early Spotify signals, full-campaign streaming outcomes, and ad set capacity from a Meta ads budget.
NewsletterMay 12, 2025Meta Ads For Music - $3k Album CampaignThis Meta ad campaign promoted an album across all DSPs with a $3,000 budget, achieving a $0.21 cost per conversion and strong Spotify engagement. Testing multiple ad sets and creatives helped identify a clear winner driving the best results.
GuideMay 31, 2025Meta Ads For Music: Spotify Growth (Step by Step Tutorial)Using Meta Ads for music marketing to platforms like Spotify, Apple Music, YouTube Music and more is one of the most effective ways to grow your fanbase. Everything in this post is going to focus on Spotify because it's currently the largest DSP for music with...
GuideMay 2, 2025Meta Ads For Music DSPs OTHER Than SpotifyLet's talk about the side effects of running Meta ad campaigns for music promotion. Meaning, even if you're driving people to Spotify what happens to Apple Music and YouTube music?
VideoNov 7, 2025How To Test UNRELEASED Music With Meta AdsDiscover how to strategically test unreleased music using Meta ads to identify your strongest tracks and optimize your release strategy with real audience data.
VideoJan 31, 2026How to OWN Your Audience as a Music Artist (Grow Your Email List with Meta Ads)Discover how to effectively grow your music email list using Meta Ads without a website, turning casual listeners into engaged superfans with irresistible offers.
VideoJan 10, 2026BEFORE You Run Meta Ads for Music Marketing, Watch This VideoMaster the essentials of Meta Ads Manager to confidently launch and optimize your music marketing campaigns with clear navigation, data insights, and practical tools.
VideoDec 11, 2025Spotify Playlist Promotion vs Meta Ads for MusicDiscover why Meta ads deliver higher engagement and long-term fan growth compared to Spotify playlist promotion for music marketing success.
VideoNov 19, 2025How We Got 226k Spotify Streams in 2 Months with Meta AdsDiscover how a strategic Meta ads campaign propelled a new EDM pop artist to over 200,000 Spotify streams in just two months without relying on playlists or social media buzz.
VideoFeb 14, 2026Will Lookalike Audiences Make Your Music Meta Ads Better?Unlock the potential of lookalike audiences to find new fans who share traits with your existing followers and elevate your music Meta ads performance.
VideoDec 13, 2025Retargeting Meta Ads for Music ArtistsUnlock the power of Meta retargeting to reconnect with fans who’ve engaged with your music across Facebook, Instagram, your website, and email lists for smarter ad campaigns.
GuideMay 2, 2025How to Run Meta Ads For Music Promotion On Spotify (2025)Did you know you can use Meta Ads for music marketing? I've driven over 300+ million streams on Spotify alone using Facebook ads (Meta ads), here's how to do it yourself. Step-by-Step Guide From Video The guide below is auto-generated using the transcript and...
NewsletterMay 5, 2025Which Campaign Objective To Use In Meta Ads For Music Marketing?Choosing the right Meta ads campaign objective is key for music promotion on streaming platforms. Engagement campaigns with conversion events set to Website Conversions typically yield better results than Sales or Leads for Spotify conversion goals.
NewsletterSep 2, 2024Retargeting and custom audiences in Meta adsRetargeting with Meta ads targets people who have already interacted with your music or brand, using custom audiences like Instagram followers or video viewers. This approach helps focus your ads on warmer audiences rather than cold prospects.
GuideApr 30, 2025Which Campaign Objective To Use In Meta Ads For Music Marketing?Which campaign objective should you use in Meta ads for promoting your music on Spotify and other streaming platforms? In other words, when you're running what many people call a ‘Spotify conversion campaign' where we take someone from your ad to a smart link...
VideoJan 16, 2026How to Promote Your Music on Spotify with Facebook Ads (2026)Master the art of promoting your music on Spotify using Facebook ads with proven strategies to build effective campaigns, landing pages, and track meaningful engagement.
VideoFeb 6, 2026YouTube Ads For Music Marketing 2026Master YouTube ads to elevate your music marketing with strategic campaign setups that boost video views and attract engaged subscribers effectively.
GuideAug 11, 2022How to Grow Spotify Playlists with Facebook AdsI have over 30,000 followers on my network of Spotify playlists, and I grew most of them using Facebook ads. Similar to how you would promote your music on Spotify using Facebook conversion campaigns, you can do the same thing to promote your playlists. Here's...
GuideFeb 28, 2022Facebook Ads for Spotify: Conversion Campaigns (Full Guide)I've found Facebook ads to be the most effective way of growing my presence on streaming platforms like Spotify and Apple Music. It allows us to show our music to people interested in similar artists / genres and have access to Spotify on the Facebook /...
NewsletterAug 5, 2024How to use TikTok ads to gain TikTok followersLearn how to use TikTok ads to grow your follower count efficiently, with practical steps on setting up campaigns, targeting, budgeting, and ad creation. Understand when and why to invest in follower growth through paid ads.
NewsletterOct 9, 2023How to promote Spotify with Facebook AdsLearn how to use Facebook (Meta) ads to drive Spotify streams with a proven funnel that includes smart link landing pages, pixel tracking, and testing multiple audiences and creatives for better conversion rates.
VideoNov 27, 2025How Meta's Andromeda Update Has Changed Music MarketingDiscover how Meta’s Andromeda update is reshaping music marketing ads and what you need to know to adapt your campaign strategies effectively today.
GuideAug 8, 2023Music Marketing with Facebook Ads featuring Kyle The AllyIn this episode Kyle Markland and I talk about marketing your music with Facebook ads, how to get a better cost per conversion, how artists should think about risk, and more! Listen on your favorite Podcast platform Important Points: Andrew and Kyle are...
GuideJun 9, 2023No More Custom Domains for Facebook Ads?Facebook ads are now easier to get started with because the iOS14 requirements are going away! ???? Spotify Growth Machine Course: https://learn.generastudios.com/spotify-growth-machine ???? Hire us to run your ads: https://www.forbidmedia.com/ ???? Best...
GuideDec 27, 2022Is Spotify Marquee 10X BETTER than Facebook Ads?Spotify recently released a study they ran claiming Spotify Marquee delivers 10x more listeners per dollar than social ads on average. Is it true? Spotify Marquee Study Here's how Spotify structured their study. They worked with eight labels and distributors...
GuideSep 16, 2022Conversion vs Traffic Campaigns – Spotify Facebook AdsFacebook ads are one of the most effective ways to promote your music as an independent artist, big or small. There are several types of campaigns you can run, but many artists want to use Facebook ads to promote their music on Spotify and other streaming...
GuideJul 30, 2022Can You Profit From Spotify Streams with Facebook Ads?In this post we're going to talk about if its possible to profit from Spotify streams when using Facebook ads to promote your music. The answer is yes. Promoting Spotify with Facebook Ads If you aren't familiar with how I use Facebook ads to promote my music...
GuideOct 1, 2021Music Marketing and Facebook Ads with Tom DuPree IIIIn this episode of Modern Music Marketing, Tom DuPree III and I talk about music marketing and Facebook Ads. Both Tom and I share a lot of videos on YouTube talking about music marketing, and both of us use Facebook Ads as the main way to promote our music....
GuideMay 5, 2020Storytelling with Facebook Ads feat. Circa from IndepreneurIn this episode I chat with Circa from Indepreneur about how to promote your music on social media through storytelling and Facebook Ads. He talks about his music marketing strategies for developing true fans, ones that are much more interested than simply a...
NewsletterJun 29, 2026Please stop running music ads like thisHey friends! I saw a large music industry content creator post a video talking about how artists could run Meta ads to promote their music. Given that this is very much my area of expertise, I was expecting to nitpick...
NewsletterDec 8, 2025Playlisting vs Ads for Spotify PromotionComparing 3rd party playlist promotion and Meta ads on Spotify reveals key differences in listener engagement and long-term fan growth potential for music marketing strategies.
GuideSep 20, 2024YouTube Ads For Music Marketing 2024 (10k Views for $17?!)Imagine you need 100,000 real human views on a music video for as fast or as cheap as possible. What would you do? The answer is what I call a ‘YouTube ads fluff campaign'. It's very similar to how I would normally run ads on YouTube to promote a music video,...
GuideJun 24, 2020Bots, Click Farms, and Country Targets in Facebook Ads for MusicHow concerned should you be about bots when running ads? Do bots come from certain countries? Are there ways to make your ads invincible to bots? In this episode I explore this complex subject. Listen on your favorite Podcast platform Important Points: Even...
NewsletterJun 17, 2024Avoiding Facebook, Instagram and Meta scamsProtect your Facebook and Instagram accounts from phishing scams that impersonate Meta. Learn how hackers target music marketers with fake emails and messages designed to steal login info and run fraudulent ads.
NewsletterJun 12, 2023Growing your Instagram followers with Facebook adsArtists often ask how to grow Instagram followers using Facebook ads despite no direct campaign objective existing. This guide covers boosting Instagram posts, retargeting engaged audiences, and cold traffic campaigns to increase profile visits effectively.
VideoNov 15, 2025Your First 1 Million Streams in 2026 (Ultimate Guide)Discover a strategic, repeatable plan to reach your first million streams across all platforms in 2026, combining smart content creation and targeted advertising.
VideoApr 24, 2026The ULTIMATE Music Marketing RoadmapMaster your music marketing with a comprehensive roadmap that integrates release timing, social media tactics, and strategic advertising to grow your fanbase effectively.
ToolSpotify Popularity Index CalculatorEstimate how a Meta ads budget could translate into Spotify listeners and a likely Spotify popularity index.
VideoMay 22, 2026The $5/day music marketing budget (exactly how I would do it)Discover a smart $5/day Meta ads strategy to boost your music catalog by driving targeted listeners to a curated playlist that sparks meaningful algorithmic growth.
GuideAug 16, 2024Your First 1 Million Streams (Ultimate Guide)It is 100% feasible for you to get your first 1 million streams on your music in 1 year. All you need is good music, a hard work ethic and ideally some budget. This strategy revolves around 4 core principles: I can hear you cringing at the idea of making...
GuideJul 1, 2020How To Make A Living With Spotify and Apple Music Streams – feat. Young L3XYoung L3X is an independent hip-hop artist that makes a full time living with Spotify and Apple Music streaming revenue! He doesn't play shows, and makes minimal income from merch – so its essentially all just streaming which is incredible. Facebook ads were a...
NewsletterFeb 5, 2024How to build and promote your own Spotify playlistsLearn how to build Spotify playlists that rank organically with specific themes, attractive artwork, and popular tracks. Discover practical ways to promote your playlists using Facebook ads, social media, and strategic curation to reach your target audience...
NewsletterSep 25, 2023How to trigger Spotify algorithmic playlistsLearn how to trigger Spotify’s most valuable algorithmic playlists like Release Radar and Discover Weekly by hitting specific engagement thresholds and using high-quality sources such as Facebook ads or organic promotion to drive streams, listeners, and saves.
GuideNov 14, 2025How to get 1 million streams in 2026Build momentum by releasing 9 songs in a year, supported by consistent social media posts and multiple YouTube videos per track. Invest around $500 per song in targeted Meta ads to maximize streaming growth efficiently.
GuideApr 28, 20258 Best Music Marketing Companies in 2026 (Promotion and Education)Discover the top music marketing companies of 2026, personally vetted to help you promote your music without artificial streaming. From Spotify ad campaigns to education and playlist promotion, these options cover a range of effective strategies.
GuideJul 3, 2023250,000 Spotify Monthly Listeners in 2 Years feat. ChaithaIn this episode of Modern Music Marketing I talk to Chaitha about how he grew his Spotify to 250,000 monthly listeners in only 2 years. We talk about Facebook ads, playlisting and his journey as an artist. Listen on your favorite Podcast platform Important...
GuideMar 20, 2023Journey to 1 Million Spotify Streams feat. Alex BochelIn this episode I talk with Alex Bochel about how he used Facebook ads to get over 1 million streams on Spotify and grow his own network of Spotify playlists. Listen on your favorite Podcast platform Important Points: Utility playlists are a great tool for...
GuideFeb 19, 2023How Much Did Spotify Pay Me For 1,556,335 StreamsMy song Chains has generated 1,556,335 streams, but how much money did this actually generate? In this post i'll walk you through where these streams came from, what countries and calculate the average payment per stream. Background & Streaming Services We...
GuideSep 10, 2022How Often Should Artists Release New Music?Releasing high quality music on a consistent basis is one of the most important aspects of any music marketing strategy. The rate you release music will not only determine how well you hold your audiences attention, but also how you time your social media,...
GuideMar 11, 202217 Free Music Marketing StrategiesI'm a big fan of using Facebook ads and YouTube ads to promote my music, but that doesn't mean I don't also take advantage of free music marketing strategies. In fact if you only use paid advertising and do nothing else, thats not good either. Plus many people...
GuideMar 1, 2022Spotify Marquee ReviewSpotify Marquee is a native advertising format inside of Spotify to premium users and free users. You can show a pop-up message inside the Spotify app showcasing your latest release to people who have engaged with your music, and you only pay for the people...
GuideFeb 26, 2022Facebook Domain Verification for Music ArtistsIf you want to be able to use Facebook ads to run conversion ads to promote your music on Spotify and other music platforms, you need to be able to own a domain name and properly set it up for iOS14. Prior to April 2021 you could run Facebook conversion ads...
NewsletterAug 25, 2025How I saved this failing music ad campaignAfter extensive testing with 30 ad sets and 16 visuals, I reduced the cost per conversion from over $0.60 to around $0.23 by refining Meta ads and expanding to new markets like Turkey. The campaign now shows promising downward trends.
NewsletterSep 4, 2023How I would spend $1,000 on a new songAllocating a $1,000 budget to promote a new song should prioritize Meta ads for Spotify growth, supplemented by YouTube ads and SubmitHub if effective. This approach maximizes streaming and social media engagement across platforms.
GuideMar 16, 2022Your Advertising Access is Restricted: How to Appeal a Disabled Facebook Ad AccountPretty much every advertiser using Facebook ads will have an ad account restricted one day, usually multiple times over your marketing journey. In this article i'm going to talk about why you may have gotten restricted, how to avoid restrictions in the future,...
GuideJun 19, 2021How To Sell HUNDREDS of CD's Per Month feat. Jesse Gillenwalters from IndepreneurJesse Gillenwalters sells hundreds of CD's per month for his project Basic Printer and works at Indepreneur doing coaching and Facebook ad management for music artists. In this video we talk about how he got started at Indepreneur, what the most common...
GuideJul 8, 2025Music Ad Tips YOU Need (From A Profitable Record Label) feat. spiration musicRecently I had a chat with Alex Bochel, who runs a profitable record label called spiration music by running Meta ads for music marketing. That's right. He releases music through his label, promotes it with Meta ads primarily focused towards Spotify and...
GuideNov 11, 2024ToneDen Alternatives: Top 4 Music Marketing Smart Link ServicesThe best ToneDen alternatives are Hypeddit, Smart Noise, FeatureFM and SubmitHub Links. Bam, no clickbait here. If you've been marketing your music for a while now, you may be familiar with ToneDen. ToneDen is a music marketing software where you can create...
GuideJul 30, 2022How I Sold 100+ CD's in 1 Month in 2022In May 2022 I managed to sell over 100 CD's, and in this post i'm going to show you how. Specifically I sold 118 CD's to about 78 fans. Many of you might be asking, “who is still buying and listening to CD's in 2022, when music streaming is so convenient?”,...
