Join 18,000+ music artists, managers and labels receiving actionable music marketing advice every Monday. Written by Andrew Southworth.
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104 issues in the archive: 1 featured issue and 103 more issues below.
DistroKid is removing tracks rapidly due to copyright claims from Universal Music Group, sometimes without verifying artist clearance. This has caused original music and properly licensed songs to be taken down, creating uncertainty for many users.
Read articleSpotify’s algorithm combines collaborative filtering, audio analysis, and web crawling to match songs with listeners most likely to enjoy them. Understanding these elements helps you target the right audience and improve your chances of playlist placement.
Read articleScams in the music industry often promise results they can’t deliver, like fake streams or followers. Learn how to spot red flags and protect your money by understanding what legitimate services actually provide.
Read articleGrowing on social media requires identifying your target audience, creating content that appeals to them, and maintaining consistent output over time. Different platforms and niches demand tailored strategies and ongoing audience research.
Read articleGreat music is the foundation of effective music marketing. Aim for your songs to be at least 80% as good as commercially viable tracks in your genre before investing time or money into promotion.
Read articleIntegrate physical media and digital downloads with streaming platforms to create a balanced music selling strategy. Embrace streaming for discovery while offering exclusive content and formats that appeal to dedicated fans.
Read articleLearn how to create and promote themed playlists on Spotify and other DSPs to engage listeners and boost streams. Tailor your playlist names, themes, and ads to target specific audiences and maximize ad performance.
Read articlePhysical music sales remain viable with Free + Shipping & Handling campaigns, leveraging sales funnels to increase average cart value and build a loyal customer base beyond initial purchases.
Read articleUnderstanding your royalty statements can reveal how much you earn per stream across platforms and countries. Using tools like the free DistroKid royalty analyzer helps visualize payments over time without manual spreadsheets.
Read articleThis Meta ad campaign promoted an album across all DSPs with a $3,000 budget, achieving a $0.21 cost per conversion and strong Spotify engagement. Testing multiple ad sets and creatives helped identify a clear winner driving the best results.
Read articleChoosing the right Meta ads campaign objective is key for music promotion on streaming platforms. Engagement campaigns with conversion events set to Website Conversions typically yield better results than Sales or Leads for Spotify conversion goals.
Read articleMaking a full-time living from Spotify alone requires about 200k to 800k monthly listeners, but most artists rely on multiple income streams beyond streaming to sustain their careers.
Read articleUnderstanding Spotify’s algorithm requires ongoing data collection as its factors evolve. Recent insights highlight the importance of streams in the past 28 days and the growing role of radio and Discovery Mode in playlist placements.
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