Join 18,000+ music artists, managers and labels receiving actionable music marketing advice every Monday. Written by Andrew Southworth.
Latest issue
104 issues in the archive: 1 featured issue and 103 more issues below.
DistroKid is removing tracks rapidly due to copyright claims from Universal Music Group, sometimes without verifying artist clearance. This has caused original music and properly licensed songs to be taken down, creating uncertainty for many users.
Read articleAfter attending NAMM and hosting podcast events on tour, I’ve seen firsthand how music networking is about making genuine connections that can lead to real opportunities. Face-to-face meetings still matter in building trust and expanding your professional circle.
Read articleDeciding whether to send fans to a Spotify song, playlist, album, or profile depends on your goals. Each option offers different engagement patterns and algorithmic benefits, so choosing the right destination can impact your streaming and fan growth strategy.
Read articleSet specific, measurable goals for 2026 that balance achievable wins with stretch targets. Regularly revisit and adjust your goals to track progress and stay motivated throughout the year.
Read articleA content schedule helps you organize and plan your posts across multiple platforms, reducing stress and improving consistency. It can be as simple or detailed as you need, tailored to your workflow and goals as a music creator.
Read articleComparing 3rd party playlist promotion and Meta ads on Spotify reveals key differences in listener engagement and long-term fan growth potential for music marketing strategies.
Read articleCombine paid and organic marketing with a $5,000 budget to release 9 singles in 2026, supported by 20 social posts and 2 YouTube videos per song. This approach builds on proven real-world data to help you reach 1 million streams.
Read articleExplore three effective social content types for music artists: performance clips, band practice snippets, and vibey footage with lyrics. Each style offers flexible variations to fit your genre and creative approach.
Read articleUse multi-song test campaigns to gather real data on unreleased tracks by running ads with different creatives. This helps decide release order, content creation priorities, and budget allocation based on actual performance metrics.
Read articleBatch creating music and content builds a release buffer that enables consistent scheduling and focused marketing. This approach helps artists plan creatively and avoid disruptions caused by life events or last-minute rushes.
Read articleTikTok’s algorithm uniquely factors in the content you consume to decide who sees your posts. Warming up your account by engaging with niche-relevant videos can help position your content for better organic reach.
Read articleSpotify’s updated Terms of Service apply only to user-uploaded content like playlist art and profile pictures, not to the music itself. Misinterpretations have caused unnecessary concern among artists about AI training and unauthorized use of their songs.
Read articleAfter extensive testing with 30 ad sets and 16 visuals, I reduced the cost per conversion from over $0.60 to around $0.23 by refining Meta ads and expanding to new markets like Turkey. The campaign now shows promising downward trends.
Read article