Andrew Southworth

Hey, I'm Andrew Southworth.

I help music artists, managers, and record labels grow and monetize their fanbase with content, advertising, and practical systems.

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Latest music marketing breakdowns

Practical strategy, industry analysis, and tactical guides for artists, managers, labels, and music marketers.

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Spotify

Spotify Loud & Clear 2026

Spotify’s 2026 Loud & Clear report reveals a growing streaming revenue pool, with indie artists receiving about half of the $11 billion paid out in 2025. The music landscape is more accessible, with more artists earning significant income than ever before.

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Spotify music marketing report screenshot
Spotify

Spotify's NEW Terms Of Service

Several large content creators have been claiming Spotify's new terms of service allows them to resell your music without compensation, use it to train AI and more – but is that true? The short answer is no. While Spotify did update their terms of service for users, this agreement does not apply to music uploaded...

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Music Marketing Monday

Actionable music marketing advice sent straight to your inbox every Monday.

Join 18,000+ music artists, managers and labels receiving actionable music marketing advice every Monday. Written by Andrew Southworth.

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Music Marketing Monday newsletter by Andrew Southworth

Why Spotify Followers Don't Matter

Spotify followers are not a reliable indicator of engagement or future streams. Instead, focus on saves, playlist adds, and streams per listener to measure and grow your active audience effectively.

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Recent issue

Should you promote your music before it comes out?

Promoting your music before release often wastes budget and effort, as pre-save ads cost 3x more and organic hype rarely converts without an existing fanbase. Focus most marketing efforts on release day and after for better results.

Recent issue

300+ social media posts per month?!

To boost exposure for their debut album, Andrew’s band launched an aggressive social posting strategy across YouTube Shorts, TikTok, and Instagram, totaling about 300 posts monthly. This approach targets new audiences through multiple niche TikTok accounts and trial Instagram Reels.

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Latest videos

Recent YouTube breakdowns with summaries, transcripts, and practical takeaways you can search and revisit.

Spotify Is Turning Into YouTube? YouTube thumbnail

Spotify Is Turning Into YouTube?

Spotify is transforming into a video platform, allowing artists to upload full-length music videos and live performances directly to their profiles for the first time.

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Tools for artists and music marketers

Fast, privacy-friendly utilities for planning campaigns, analyzing royalties, and building better artist growth systems.

Spotify Royalty Calculator

Estimate streaming revenue by platform, country, currency, and your royalty share.

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Spotify Playlist Deep Link Generator

Create links that open a specific track in playlist context for Spotify mobile and desktop users.

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DistroKid Royalty Analyzer

Upload a royalty statement locally and inspect revenue by month, DSP, country, and payment per stream.

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A smarter way to grow your music

Explore practical guides, videos, tools, and weekly music marketing ideas built to help artists make better decisions and turn attention into real fan growth.

Grow your music with a proven ad system

Learn the Meta ads and streaming growth playbooks Andrew uses across artists, labels, and agency campaigns.

Explore the course