Join 18,000+ music artists, managers and labels receiving actionable music marketing advice every Monday. Written by Andrew Southworth.
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104 issues in the archive: 1 featured issue and 103 more issues below.
DistroKid is removing tracks rapidly due to copyright claims from Universal Music Group, sometimes without verifying artist clearance. This has caused original music and properly licensed songs to be taken down, creating uncertainty for many users.
Read articleLearn how to use TikTok ads to grow your follower count efficiently, with practical steps on setting up campaigns, targeting, budgeting, and ad creation. Understand when and why to invest in follower growth through paid ads.
Read articleApple Music now provides detailed radio spins analytics for real radio stations, showing which songs are played and where. This new data offers insight into radio exposure previously hidden from artists and marketers.
Read articleA Spotify Showcase campaign promoting a 16-song relaxing piano album generated 31 streams per listener at a cost of $1.11 per listener, resulting in 2,837 total streams for $100. This analysis covers setup, key stats, and campaign value.
Read articleSocial media is useful for finding new fans but unreliable for retaining them due to changing algorithms and platform risks. Email and SMS marketing let you own your audience contact list and communicate directly on your terms.
Read articleMany artists hit a plateau around 20,000 to 30,000 monthly listeners where growth stalls despite regular releases and promotion. Understanding why this happens and exploring new marketing strategies can help break through this common barrier.
Read articleProtect your Facebook and Instagram accounts from phishing scams that impersonate Meta. Learn how hackers target music marketers with fake emails and messages designed to steal login info and run fraudulent ads.
Read articleDiscover which Spotify listener category offers the most sustainable streams for long-term growth. Understanding the difference between active and programmed sources can help you build a more reliable fanbase.
Read articleApple Music, Amazon Music, and YouTube Music together have nearly 300 million paying subscribers, surpassing Spotify’s 239 million. Learn how to access these platforms, customize your profiles, and adjust ad campaigns to diversify your music promotion effectively.
Read articleReleasing a new single every 4-8 weeks balances quality, promotion time, and audience engagement for most artists. Faster release schedules work only under specific conditions, while slower releases suit complex genres or album-focused strategies.
Read articleAn artist with over 1.6 billion Spotify streams in the past year shows that the majority of streams come from fans’ own playlists and libraries, not editorial playlists. Only 13% of listeners are active but they generate over 80% of monthly streams.
Read articleUnderstanding cost per Spotify conversion helps optimize Meta ad campaigns by setting realistic benchmarks based on country tiers and music quality. Adjust budgets dynamically to focus on high-performing songs and improve overall campaign efficiency.
Read articleSpotify’s new 1,000 stream per year rule demonetizes 60% of songs, redistributing payouts to higher-performing tracks. Combined with recent price increases, this should raise the average payment per stream by about 6-7%.
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