NewsletterAug 7, 2023How to do Instant Grat tracks on Apple Music & iTunesApple Music’s Instant Gratification tracks let fans stream select songs from your upcoming album before release day and get instant access when purchasing on iTunes. This feature helps build anticipation and enables flexible pre-release promotion.
NewsletterMay 19, 2026Should you promote your music before it comes out?Promoting your music before release often wastes budget and effort, as pre-save ads cost 3x more and organic hype rarely converts without an existing fanbase. Focus most marketing efforts on release day and after for better results.
NewsletterMar 2, 2026Your music will flop sometimes (and that's okay)Not every song will succeed in marketing, even if it's well made. Understanding a song’s marketability and adjusting your promotion budget based on real performance can help you maximize your marketing dollars over multiple releases.
NewsletterJan 6, 2025Preparing for a new year of releasing musicBatch creating music and content before your release cycle gives you a buffer to focus on marketing and growth. Planning your releases and marketing strategy ahead reduces stress and improves execution throughout the year.
NewsletterMay 20, 2024How often should you release music?Releasing a new single every 4-8 weeks balances quality, promotion time, and audience engagement for most artists. Faster release schedules work only under specific conditions, while slower releases suit complex genres or album-focused strategies.
NewsletterJan 15, 2024What most music marketers agree withAfter 10 hours of interviews with music marketing experts, clear consensus emerges on key strategies: quality music matters, consistent releases every 4-8 weeks work best, and social media presence tailored to your audience is essential for growth.
NewsletterJan 2, 20242024: The year your music takes offPlan your 2024 music releases with a clear cadence and back them with a strong content strategy. Combine multiple marketing channels like social media, ads, and collaborations to grow your fanbase effectively.
NewsletterJun 26, 2023Treat your music like a BUSINESSTaking your music career seriously means treating it like a business with a clear release plan, marketing budget, and content strategy. Understanding the essentials of business setup, money management, and taxes can save you time and headaches down the road.
NewsletterNov 17, 2025How to get 1 million streams in 1 yearCombine paid and organic marketing with a $5,000 budget to release 9 singles in 2026, supported by 20 social posts and 2 YouTube videos per song. This approach builds on proven real-world data to help you reach 1 million streams.
NewsletterJan 23, 2024How to grow to 1,000 Spotify monthly listeners for freeGrowing to 1,000 monthly Spotify listeners without a budget requires consistent, quality releases every 4-6 weeks and a strong social media presence with daily engaging content and genuine fan interactions.
NewsletterSep 25, 2023How to trigger Spotify algorithmic playlistsLearn how to trigger Spotify’s most valuable algorithmic playlists like Release Radar and Discover Weekly by hitting specific engagement thresholds and using high-quality sources such as Facebook ads or organic promotion to drive streams, listeners, and saves.
NewsletterNov 3, 2025Testing Unreleased Songs In AdsUse multi-song test campaigns to gather real data on unreleased tracks by running ads with different creatives. This helps decide release order, content creation priorities, and budget allocation based on actual performance metrics.
NewsletterOct 27, 2025Stop living song to songBatch creating music and content builds a release buffer that enables consistent scheduling and focused marketing. This approach helps artists plan creatively and avoid disruptions caused by life events or last-minute rushes.
NewsletterMay 19, 2025Analyzing Your Royalty StatementsUnderstanding your royalty statements can reveal how much you earn per stream across platforms and countries. Using tools like the free DistroKid royalty analyzer helps visualize payments over time without manual spreadsheets.
NewsletterJul 1, 2024Are you stuck at X0,000 monthly listeners?Many artists hit a plateau around 20,000 to 30,000 monthly listeners where growth stalls despite regular releases and promotion. Understanding why this happens and exploring new marketing strategies can help break through this common barrier.
NewsletterFeb 12, 2024How much do artists get paid per stream?Artist payments per stream vary widely depending on the streaming platform, listener country, subscription type, and distributor. Spotify dominates streams but pays less per stream, while platforms like Amazon Music and Napster offer higher rates with smaller...
NewsletterDec 18, 2023Albums vs SinglesDeciding between albums and singles depends on your goals and genre norms. Singles keep your audience engaged with frequent releases, while albums offer a cohesive artistic statement and stronger press opportunities.
NewsletterDec 11, 2023Is Spotify Showcase worth it?Spotify Showcase lets artists run ads on Spotify’s mobile home page to promote releases directly within Spotify for Artists. Currently available only in the USA, UK, and Canada, it offers a new way to reach listeners alongside other marketing channels.
NewsletterOct 16, 2023Why Spotify saves are better than Spotify followersSpotify saves and playlist adds indicate genuine listener engagement, often leading to repeated streams over months or years. These actions create a stable, long-term audience reservoir, unlike followers who may not consistently hear new releases.
