NewsletterMay 12, 2025Meta Ads For Music - $3k Album CampaignThis Meta ad campaign promoted an album across all DSPs with a $3,000 budget, achieving a $0.21 cost per conversion and strong Spotify engagement. Testing multiple ad sets and creatives helped identify a clear winner driving the best results.
NewsletterMay 5, 2025Which Campaign Objective To Use In Meta Ads For Music Marketing?Choosing the right Meta ads campaign objective is key for music promotion on streaming platforms. Engagement campaigns with conversion events set to Website Conversions typically yield better results than Sales or Leads for Spotify conversion goals.
NewsletterSep 2, 2024Retargeting and custom audiences in Meta adsRetargeting with Meta ads targets people who have already interacted with your music or brand, using custom audiences like Instagram followers or video viewers. This approach helps focus your ads on warmer audiences rather than cold prospects.
NewsletterAug 5, 2024How to use TikTok ads to gain TikTok followersLearn how to use TikTok ads to grow your follower count efficiently, with practical steps on setting up campaigns, targeting, budgeting, and ad creation. Understand when and why to invest in follower growth through paid ads.
NewsletterOct 9, 2023How to promote Spotify with Facebook AdsLearn how to use Facebook (Meta) ads to drive Spotify streams with a proven funnel that includes smart link landing pages, pixel tracking, and testing multiple audiences and creatives for better conversion rates.
NewsletterJun 29, 2026Please stop running music ads like thisHey friends! I saw a large music industry content creator post a video talking about how artists could run Meta ads to promote their music. Given that this is very much my area of expertise, I was expecting to nitpick...
NewsletterDec 8, 2025Playlisting vs Ads for Spotify PromotionComparing 3rd party playlist promotion and Meta ads on Spotify reveals key differences in listener engagement and long-term fan growth potential for music marketing strategies.
NewsletterJun 17, 2024Avoiding Facebook, Instagram and Meta scamsProtect your Facebook and Instagram accounts from phishing scams that impersonate Meta. Learn how hackers target music marketers with fake emails and messages designed to steal login info and run fraudulent ads.
NewsletterJun 12, 2023Growing your Instagram followers with Facebook adsArtists often ask how to grow Instagram followers using Facebook ads despite no direct campaign objective existing. This guide covers boosting Instagram posts, retargeting engaged audiences, and cold traffic campaigns to increase profile visits effectively.
NewsletterFeb 5, 2024How to build and promote your own Spotify playlistsLearn how to build Spotify playlists that rank organically with specific themes, attractive artwork, and popular tracks. Discover practical ways to promote your playlists using Facebook ads, social media, and strategic curation to reach your target audience...
NewsletterSep 25, 2023How to trigger Spotify algorithmic playlistsLearn how to trigger Spotify’s most valuable algorithmic playlists like Release Radar and Discover Weekly by hitting specific engagement thresholds and using high-quality sources such as Facebook ads or organic promotion to drive streams, listeners, and saves.
NewsletterAug 25, 2025How I saved this failing music ad campaignAfter extensive testing with 30 ad sets and 16 visuals, I reduced the cost per conversion from over $0.60 to around $0.23 by refining Meta ads and expanding to new markets like Turkey. The campaign now shows promising downward trends.
NewsletterSep 4, 2023How I would spend $1,000 on a new songAllocating a $1,000 budget to promote a new song should prioritize Meta ads for Spotify growth, supplemented by YouTube ads and SubmitHub if effective. This approach maximizes streaming and social media engagement across platforms.
