Grow your streaming audience while you sleep with Meta ads.
Stop wasting time and money on promotion that doesn’t work.
Learn the step-by-step method we’ve used to drive 300+ million streams for our agency clients.
Results ⬇️
Some results from clients and students!
Curriculum
Section 1: Basics
8 lessons
- How to navigate Ads Manager
- Understanding the Meta pixel and Audiences
- Getting started with a smart link platform
- How to read Spotify for Artists
Section 2: Your First Ads
3 lessons
- Setup your first simple Meta ad campaign
- Warmup your ad account
- How to read data in Ads Manager
Section 3: Preparing for Growth Campaigns
7 lessons
- Setup your first simple Meta ad campaign
- Warmup your ad account
- How to read data in Ads Manager
- Download our Target Research Worksheet and Growth Tracker Template
Section 4: Growth Campaign
9 lessons
- Build your Spotify / other DSP growth campaign
- Learn how to setup multiple audiences and ads
- Learn how to optimize your campaigns
- Know the exact countries and placements we use for our agency clients
- Download our Country / Placement targeting spreadsheet
Section 5: Advanced Techniques
3 lessons
- Learn how to run follower campaigns
- Learn how to promote playlists
- Learn how to schedule future campaigns
Section 6: Ad Funnels
4 lessons
- Understand what an ad funnel is
- Setup custom audiences for retargeting
- How to retarget people by Spotify conversions and/or video views
Section 7: Example Ads
8 lessons
In this module we include a variety of example ads to give you inspiration. We also include a Canva video template.
Welcome to the bottom of the page! Here’s a quick summary of what you just scrolled by:
Spotify Growth Machine is a course to help you use Meta ads (Facebook ads / Instagram ads) to promote your music.
This is for you if you:
- Want to grow on Spotify and other streaming platform, and learn the exact same techniques we’ve used to generate hundreds of millions of streams on Spotify alone for our agency clients
- Are willing to learn a new skill, and have some trial and error getting everything up and running
- Can spend at least $5/day on ads for your music
FAQs
Can you just do this for me?
Yes! I run a music marketing agency specializing in digital advertising called Southworth Media. Check out our website and apply here.
Do I need any experience?
Nope! I assume you know nothing about Facebook ads in this course. The only things you really need are music released on Spotify, a budget of at least $5/day to run ads and the ability to make some very basic videos for the ads.
Will this make me famous? Can you promise me X amount of streams?
No legitimate marketing strategy is guaranteed, if anyone promises you some type of result with ads they’re either lying or scamming you. This is a strategy that I personally use to promote my music and i’ve gotten over 10 million streams using it, and hundreds of millions more for my agency clients over at Southworth Media.
The results you get depend on how good your music is, how good your ad is, and how well you can target your audience. This course and community will put you in a great position but this will require work from you to get good results.
While I can’t promise you will definitively get any specific result, to give you a rough idea in the past a $1,500 campaign has gotten me anywhere between 15,000 and 1,200,000 Spotify streams on the song used in the ad. I’ve also had $350 campaigns result in over 700k streams.
Is this for me?
Yes! But also, maybe. I’m not a great salesman because I care about artists. Some of my students do great from my YouTube videos alone, some do great from the course alone, others do great from my consultations alone – others use all three of those. Whether this course is for you or not depends on your learning style and your prior experience level.
If you’re brand new to this stuff this course will be much cheaper for you because you’d likely need multiple consultations for me to teach it to you 1-on-1. If you’re already familiar with Facebook ads then my YouTube videos might be enough to get you started.
The smart business move would be to tell everyone that YES this course is definitely your best move, but I take a lot of pride in being genuine with my audience and i’d rather have a course full of happy students that definitely should be there.
How much money should I spend in ads?
Technically $5/day would be enough to run a conversion campaign, but thats cutting it very tight. I’d recommend planning for $10/day over the duration of your campaign, and typically I do campaigns for 1 month. You don’t need to run ads all year if you can’t afford to, and you can turn ads on and off at any point if something comes up and funding runs low.
Is this course up to date?
Yes! I update / add content as things change. Roughly once per year I typically re-film and re-upload about 50% of the course (the core modules). Along the way as things change more dramatically I will upload ‘update videos’ as well.
Once you buy the course you get all future updates free of charge.